Editors’ Picks

OOH industry executives pitch the capabilities of a new campaign tracking and verification tool launched by Outsmart (The Media Leader)

Interviewees: James Copley, UK CEO, Talon Outdoor; David McEvoy, chief marketing officer, JCDecaux UK; Nick Maddison, managing partner, the7stars, and founding member of the UK’s first dedicated outdoor buying company Blade; Gill Reid, partner and head of OOH, EssenceMediacom; Julie MacManus, head of OOH, Adwanted; Richard Bon, managing director, Clear Channel UK; Chris Forrester, director of commercial outdoor, Global. […]

the-media-leader.com
Thu, Mar 2, 2023 at 6:33 PM

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Add this to your sales pitch: Kinetic WW agency sees a promising 2023 for OOH advertising (Kinetic WW)

One big way OOH will work hard for brands in 2023 is through cost-effective mass reach. Achieving growth in the short- and long-term is not just about talking to existing customers, but by getting more people into the top of the purchase funnel. […]

kineticww.com
Thu, Mar 2, 2023 at 6:27 PM

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Retail and hospitality will continue to be growth markets for digital signage (AVNetwork)

By Mark J. Pescatore. Retail and hospitality will continue to drive digital signage. […]

avnetwork.com
Thu, Mar 2, 2023 at 6:20 PM

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Digital Signage Experience unveils its 2023 Advisory Board (DSE)

The Advisory Board is a mix of industry veterans and influencers in digital signage, digital-out-of-home and digital media experiences whose insight and perspectives will shape the 2023 event. […]

digitalsignageexperience.com
Thu, Mar 2, 2023 at 5:24 PM

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Small Colorado Springs Integrator Says It Has Deal To Upgrade Some 10,000 US Car Dealerships (16:9)

The larger the client, the smaller the likelihood that a vendor can say much of anything about what it is doing for that client. ... […]

sixteen-nine.net
Thu, Mar 2, 2023 at 9:41 AM

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Download these free files for OOH ads to support earthquake relief efforts in Turkey and Syria (OAAA)

The OAAA has made the below creative available for your use. We invite you to unlock the power of our medium and help bring aid to the earthquake survivors in Turkey and Syria by posting this World Central Kitchen (WCK) PSA. […]

oaaa-20337516.hs-sites.com
Wed, Mar 1, 2023 at 5:47 PM

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EU energy rules ‘restrict use of 8K and microLED displays’ (AVInteractive)

New EU energy efficiency requirements, which apply to displays in the home, will impact pro displays even though they are exempt, says invidis. New EU regulations imposing stricter requirements for energy efficiency in displays have come into force today. […]

avinteractive.com
Wed, Mar 1, 2023 at 5:06 PM

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New EU Energy Savings Regulations Restrict Use Of 8K Displays, MicroLED (16:9)

Sixteen:Nine’s German language content partners invidis have an interesting post up this morning that notes how energy efficiency requirements that come into effect today ... […]

sixteen-nine.net
Wed, Mar 1, 2023 at 4:41 PM

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Clear Channel Outdoor Revenues Up 0.9% in 4Q 22 (Billboard Insider)

Consolidated revenue declined by 4.5% to $709 million in the fourth quarter of 2022 due to adverse foreign exchange movements. Consolidated revenue was up o.9% to $750 excluding FX movements. Americas revenue was up 0.8%. […]

billboardinsider.com
Wed, Mar 1, 2023 at 4:40 PM

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Outform Showing Digital Mannequins At EuroShop That Borrow On Those Transparent Hologram-Ish Displays (16:9)

The retail design and visual merchandising firm Outform is at the giant Euroshop trade show in Düsseldorf, Germany this week showing, among many things, ... […]

sixteen-nine.net
Wed, Mar 1, 2023 at 12:07 PM

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New KC Airport Includes Digitally-Driven Simulation For First-Time And Anxious Fliers (16:9)

The brand-new terminal at Kansas City International Airport has, like most new and reno’d airports, a lot of digital display deployed around its sprawling ... […]

sixteen-nine.net
Wed, Mar 1, 2023 at 10:48 AM

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Fine Pitch LED Walls Create Virtual Aquarium At IT Giant’s NYC Offices (16:9)

Aquariums have been used as office lobby decor for decades, but LED video wall technology has now matured and lowered in cost to a ... […]

sixteen-nine.net
Wed, Mar 1, 2023 at 7:58 AM

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Add this to your sales pitch: Ad fraud’s on the rise – but OOH remains one of the safest forms of advertising (Broadsign)

by Kayla Caticchio. Ad fraud manifests in many different shapes and forms – from domain spoofing to ad stacking, fake social media profiles, and bots, among others. It consumed more than $80bn in ad spend in 2022, and that number is projected to grow to $100bn in 2023. […]

thedrum.com · Promoted content
Wed, Mar 1, 2023 at 12:14 AM

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5,000-screen DOOH network in Latin America selects Hivestack as Supply Side Platform for programmatic ad sales (Hivestack)

Winkel Media, Latin America’s first smart digital media and data analytics network with over 5,000 screens located in prime retail stores across Mexico, Peru, Colombia and Ecuador has integrated its inventory into the Hivestack Supply Side Platform (SSP) offering advertisers from around the world the opportunity to activate campaigns via both Open Exchange and Private Marketplace deals (PMP). […]

hivestack.com · Promoted content
Wed, Mar 1, 2023 at 12:11 AM

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Digital signage software maker Creative Realities debuts AdLogic inventory insights tool in 2023 Winter software release

New analysis and projection tool for Reflect AdLogic Platform adds inventory transparency. LOUISVILLE, Ky., -- Digital signage software provider Creative Realities, Inc.(NASDAQ: CREX, CREXW) has released the AdLogic Inventory Insights, a new tool within the Reflect AdLogic™ platform that is set to improve the way media networks manage and view their advertising inventory. […]

Creative Realities
Wed, Mar 1, 2023 at 12:10 AM

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