Editors’ Picks

PQ Media reports global ad & marketing spend grew 7.9% in 2022 but will slow down in 2023; OOH and DOOH remain strong

STAMFORD, Conn. Global advertising and marketing spending continued to rebound 7.9% to $1.568 trillion in 2022, but spending is projected to grow at a tamer 5.3% in 2023, as challenging macroeconomic and re-emerging secular industry trends hamper the fast-growing digital & alternative media channels that fueled the strong recovery from the pandemic, according to new research released PQ Media. […]

PQ Media
Mon, Mar 6, 2023 at 5:01 PM

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Following its acquisition, Renfroe Outdoor rebrands to be part of Verde Outdoor (Billboard Insider)

Renfroe will be operating under the Verde Outdoor Media name. Insider talked to Dave Wood, President & CEO of Verde Outdoor and Jed Renfroe to discuss the name change and the thought process behind the transition. Dave Wood. […]

billboardinsider.com
Mon, Mar 6, 2023 at 3:30 PM

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Sustainability and Ad Forecasts on Agenda for DPAA Member Meeting

Guest Speakers and New Format Announced   NEW YORK – March 6, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today speakers and a new format for their widely successful member meetings. […]

dpaaglobal.com
Mon, Mar 6, 2023 at 12:11 AM

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QMS-commissioned study shows that QMS DOOH network in Sydney “produces greater impact and efficacy” (Mediaweek)

Editor’s Note: We wouldn't expect any other results from such a study, woud we? - QMS has released the results of its latest neuroscience study, revealing that exposure to its digital City of Sydney street furniture network produces greater impact and efficacy among audiences. […]

mediaweek.com.au
Mon, Mar 6, 2023 at 12:10 AM

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AI vs. CEO: ChatGPT’s take on OOH advertising (Onescreen AI)

by: Sam Mallikarjunan, CEO of Onescreen.ai. The OOH Advertising industry is currently fragmented and archaic, with many businesses relying on outdated methods and technologies to reach their target audience. This presents a significant opportunity for startups that are able to identify new and innovative ways to reach consumers through OOH advertising. […]

onescreen.ai
Sat, Mar 4, 2023 at 6:14 PM

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Hard Seltzer DOOH campaign results in a 53% lift in Walmart store visits from exposed audiences (Adomni)

A well-known hard seltzer company wanted to increase brand awareness and boost store visits to Walmart locations nationwide. STRATEGY: The hard seltzer company utilized Adomni’s programmatic DOOH platform, targeting women between the ages of 21 and 44 across billboards, rideshare vehicles, bowling alleys, and gyms. […]

adomni.com · Promoted content
Sat, Mar 4, 2023 at 6:11 PM

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Government’s DOOH ad was put up in the wrong Newcastle (Chronicle Live)

An ad for levelling up funding to improve Grainger Market appeared on a billboard in Newcastle-under-Lyme, instead of Newcastle upon Tyne. A red-faced Government department quickly changed an 'insulting' digital ad on display in North Staffordshire - after it boasted of a £7m levelling up fund boost for the wrong Newcastle. […]

chroniclelive.co.uk
Sat, Mar 4, 2023 at 6:10 PM

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Bitcoin of America CEO, others accused of running dozens of unlicensed ATM kiosks in NE Ohio (Fox 8)

by: Roosevelt Leftwich. More than 50 Bitcoin of America ATMs were seized across Cuyahoga and Lorain counties. The Secret Service say Bitcoin of America has roughly 2,500 ATMs in 31 states. […]

fox8.com
Sat, Mar 4, 2023 at 5:58 PM

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An integrator’s formula for successful digital signage deployments (DSToday)

Darryl Kuder, president of Red Dot Digital Media Inc. Behind every successful entrepreneur stands an integrator with a screwdriver Innovative business concepts start with a dream, like when Jordan and Emma Walbridge had their vision for Gameway, a line of videogame lounges in airports. […]

digitalsignagetoday.com
Sat, Mar 4, 2023 at 5:50 PM

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OAAA’s 2023 OBIE Awards Shortlist

131 finalists across 27 categories, selected from a total of 813 entries. A. SPECIALTY CATEGORIES:  A01. […]

oaaa.org
Fri, Mar 3, 2023 at 4:39 PM

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Consumers Are Particularly Receptive To Ads In Airports: Study (16:9)

The New Zealand wing of OOH/DOOH media giant JCDecaux has released a set of insights generated from a neuroscience study that suggests travellers are ... […]

sixteen-nine.net
Fri, Mar 3, 2023 at 11:43 AM

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MIT-Guided Researchers Stacking MicroLEDs To Pack More Pixels Into Small Displays (16:9)

MicroLED and even miniLED area already pretty much at a level of development maturity that viewers can be inches from a screen and not ... […]

sixteen-nine.net
Thu, Mar 2, 2023 at 9:52 PM

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What should be included in the Representations section of your billboard land lease agreement (Billboard Insider)

Andy Goodman, Age Advertising. We want to know that the person who is signing the lease has authorization. Obviously you’ve done a title search so you know who the owner is – individual, family, trust, corporation, LLC. […]

billboardinsider.com
Thu, Mar 2, 2023 at 9:50 PM

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Talon Outdoor wins PepsiCo brief, becomes its OOH media buyer (Campaign)

A subscription is required to read this article. PepsiCo has appointed the outdoor media buyer Talon Outdoor as its out-of-home media partner following a competitive review. […]

campaignlive.co.uk
Thu, Mar 2, 2023 at 6:42 PM

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The JCDecaux Roundtables – part 2: where does programmatic Digital Out-of-Home fit in the marketing funnel? (The New Digital Age)

Michael Feeley. Can programmatic Digital Out of Home (pDOOH) genuinely claim to be a ‘full-funnel’ advertising solution? Is it a mistake for the outdoor industry to try to position pDOOH as such? […]

newdigitalage.co · Promoted content
Thu, Mar 2, 2023 at 6:38 PM

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