Kevin Gephart vs ChatGPT. Objection: “It Costs Too Much.” It is a vague statement that requires you to find out: “what else? […]
QR codes have seen a meteoric rise in usage and adoption since they became an essential touchpoint during the pandemic, and brands have seized the moment. Everywhere from retail displays, floor stickers and even TV ads, QR codes can be seen lurking in the corner, in the hope of engagement to provide much loved metrics for marketers. […]
1- Usage fees and 2- DOOH advertising screens. By Quinn Mason. Chargers connected to digital screens generate revenue through the sale of digital out-of-home (DOOH) ad placements. […]
By Ben Abbatiello, Global SVP of Publisher Solutions at Hivestack. Few sporting events deliver the drama and thrills of the NCAA’s March Madness competition. […]
When I see an ambitious new visual display project lit up at a new or reno’d airport, office tower or attraction, I just about ... […]
Retailers in the Saudi Arabian capital of Riyadh are suspending digital signage screens from the ceiling to make displays more eye-catching. Optician chain Magrabi has been using displays suspended from ceiling in stores across the Middle East for years, with the company’s displays integrated into L-shaped ceiling elements. […]
“Local advertising constituted approximately 78% of our outdoor net revenues for the year ended December 31, 2022 which management believes is higher than the industry average.” True indeed. OUTFRONT gets 55% of revenue from local businesses. […]
The integrated mass transport authority for the UK’s capital city area – Transport For London (TfL) – is adding 300 more of its simple ... […]
Toronto, Ontario--(Newsfile Corp. - March 7, 2023) - COMMB, the Canadian Out of Home Marketing and Measurement Bureau, is thrilled to announce the categories for the inaugural Canadian Out-of-Home Awards on May 25. […]
oOh!’s chief sales officer, Tim Murphy, will leave the company in the coming months to pursue other career opportunities. […]
International Women’s Day: Q&A with Female Adomni Leaders Published: February 14, 2022 March is Women's History Month, commemorating women's achievements and sparking conversations about the ongoing discrimination women face worldwide. […]
Six months ago, I started out as a tech journalist covering digital signage. In that time, I've spent day and night studying the industry and interviewing industry figures to try to understand the trends in this rapidly evolving industry. […]
Solutions provider Telecine and software developer YCD Multimedia have developed a partner product that is, in effect, a financial news TV channel customized for ... […]
Branded Cities, one of North America’s Out-of-Home ad operators, has signed an exclusive agreement with Caesars Entertainment to build and sell digital advertising and integrated marketing campaigns on a brand new full-motion LED display located on the Las Vegas Strip. […]
Now media companies are getting into the flawed habit of calling their advertising displays something they’re not. Abu Dhabi-based BackLite Media sent me PR ... […]