Weekend e-mails with some industry contacts were all about what was going on with the run on, and then failure of, Silicon Valley Bank ... […]
Luckily for OOH companies, Silicon Valley Bank exited the sector in the 90's. Billboard Insider’s take: It’s a good idea to limit your bank deposits to $250,000 or less. Once you get above that amount, buy treasury bills or open a government securities money market account. […]
DANVILLE, IL – Watchfire, a manufacturer of digital displays owned by an affiliate of H.I.G. Capital, has completed the purchase of the assets of Spectrum Scoreboards of Houston, Texas, giving the company a complete line of fixed-digital sports scoreboards and timing displays. Founded in 1971, Spectrum is one of the largest privately-owned manufacturers of sporting event scoreboards. […]
LED display manufacturer Watchfire has bulked up its capabilities in the live sports market via the acquisition of Spectrum Scoreboards, giving Watchfire what it ... […]
By Alys Donnelly, Head of Programmatic, Kinetic UK. ‘Data is the new oil’ has been a term thrown about in the media and AdTech space for years. With the crumbling of the cookie, the rise of clean rooms, and a host of other options, the data space can be a confusing place for clients and brands. […]
Last time I saw Jean was at a dinner in Montreal in December 2019. I always enjoyed his company [Ed.] Broadsign posted on Linkedin: "We are deeply saddened to share news of the passing of our former COO, Jean Beaudry. Jean joined our team in 2014 and was an integral part of Broadsign. […]
The new integration will connect AdQuick’s advertisers with real-time pricing and availability from Lamar Advertising’s portfolio of out-of-home products. Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world, with over 356,000 displays across the United States and Canada and a household name in the ad industry. […]
Charles Barkley had nothing nice to say about Salt Lake City on a recent NBA telecast. Watch FOX 13 News Utah report about a clever campaign promoting the city. […]
The cost of out of home debt has risen by 100-200 basis points over the last year due to Federal Reserve interest rate increases. Lamar has the lowest weighted average cost of debt at 4.6%. Clear Channel Outdoor has the highest cost of debt at 7.1%. […]
In the early days of digital signage, management software and screens were promoted as a way for quick service restaurant operators to much more ... […]
Our German language content partners invidis had a post up recently about a Frankfurt start-up called Cyreen, which consumer behavior analytics for retail environments, ... […]
Andy Goodman, Age Advertising. Cancellation or reduction in rent is in the Lessee’s sole control which is normal for our industry. We don’t want the Lessor deciding once the obstruction or the operation of the sign has been diminished as to what the ramifications are. […]
RIYADH: International events company dmg events is launching Saudi Signage Expo, a corporate fair dedicated to the Kingdom’s signage, digital, print, graphics, and imaging industries. The inaugural edition will take place Jan. 29-31 next year at Riyadh International Convention & Exhibition Centre. […]
Here’s an interesting real world application of those shower stall-like, hologram-ish transparent LCD units – making a life-sized and live host available to visitors ... […]
by Laurie Sullivan. Social media, podcasts, search engine ads, and AI-created ad copy generate buzz, but a study on out-of-home (OOH) advertising released this week estimates that 88% of adults notice OOH ads, and nearly 80% of those viewers are inspired to take action. […]