Editors’ Picks

CPG giant Georgia-Pacific invests in retail media but measurement continues to be a “pain point” (Marketing Dive)

Chris Kelly, Senior Reporter. Georgia-Pacific's product line includes paper brands like Angel Soft, Quilted Northern, Sparkle and Brawny. Paras Shah, senior director of digital media at Georgia-Pacific: "We want to invest in retail media to drive incrementality for a business, and there is no standardized way of measuring incrementality. […]

marketingdive.com
Tue, Oct 22, 2024 at 9:37 PM

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Chairman of DPAA Global: “Leading private equity firms will make bold investments in DOOH in the next 12 months”

Below is the transcript of DPAA  Global Summit Opening Remarks by François de Gaspé Beaubien and Barry Frey. François de Gaspé Beaubien, Chairman of GymTV, Chairman & Chief Coaching Officer of Zoom Media, and Chairman of DPAA Global. […]

Editorial · Promoted content
Tue, Oct 22, 2024 at 8:53 PM

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Why in-store media is an essential part of retail media networks (Broadsign)

Quinn Mason. “Retail media” can have various meanings depending on who you ask, but we like to keep it simple: it’s a way to reach your customer right at the point of purchase or point of choice. While online retail media has made huge strides in recent years, there’s a massive opportunity to bring that same digital innovation into physical stores. […]

broadsign.com · Promoted content
Tue, Oct 22, 2024 at 8:23 PM

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Questex’s Digital Signage Experience Unveils the 2024 Digital Signage Experience (DIZZIE) Awards Finalists

Winners to be Announced at Digital Signage Experience 2024 on December 9 in Las Vegas NEW YORK, Oct. 22, 2024 -- Questex’s Digital Signage Experience (DSE) has unveiled the 2024 Digital Signage Experience (DIZZIE) Awards finalists. […]

Questex · Promoted content
Tue, Oct 22, 2024 at 7:01 PM

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Specialty Display Firm Praevar, Best Known For High-Bright LCDs, Goes Green With E Ink Posters (16:9)

A Toronto company known very much for its high-brightness outdoor LCD displays has taken a distinct pivot into e-paper poster displays that consume a ... […]

sixteen-nine.net
Tue, Oct 22, 2024 at 7:02 AM

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DOOH supply-side platform VIOOH enters Middle Eastern market by adding inventory from UAE-based BackLite Media (Campaign)

VIOOH’s platform facilitates programmatic advertising by connecting buyers and sellers in the DOOH space, streamlining the process for advertisers. With this partnership, global advertisers will now gain access to BackLite Media’s inventory across Dubai and Abu Dhabi, providing opportunities to reach both residents and the UAE’s growing number of tourists. […]

campaignme.com · Promoted content
Tue, Oct 22, 2024 at 12:10 AM

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Why you shouldn’t use consumer TVs for commercial digital signage (Samsung Insights)

When planning a digital signage deployment, cutting a few corners to save on entry costs can be tempting. Why shell out for commercial digital signage displays when far less expensive TVs are at your local big box store? Here’s the short answer: TVs and monitors may look similar, but TVs aren’t suited to the operating demands of commercial digital signage displays. […]

insights.samsung.com · Promoted content
Tue, Oct 22, 2024 at 12:10 AM

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Preview: Pix From Launch Event For Future Stores In London (16:9)

That very ambitious, digitally-driven pop-up store on Oxford Street in London had a preview party the other night, ahead of its formal opening next ... […]

sixteen-nine.net
Tue, Oct 22, 2024 at 12:10 AM

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How quantum computing will affect AV, digital signage, IT and security (Commercial Integrator)`

Alan Brawn. Traditional Computers and Their Limitations. For context, let’s explore where we are with traditional computers and their limitations. […]

commercialintegrator.com
Mon, Oct 21, 2024 at 9:41 PM

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Retail media networks plan to expand in-store advertising (Forbes)

Andrea Wasserman is a consumer executive who covers retail. Gil Phipps, Senior Vice President of Global Customer Solutions at Advantage Solutions, predicts: “In 2025, we expect to see more RMNs include in-store (both digital and physical signage), CTV, and creators as vital parts of their media strategy,” says Logan. […]

forbes.com
Mon, Oct 21, 2024 at 9:33 PM

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Fixed: Pattison Crafts New Screen Layout To Deal With Screwball Hoarding Around Subway Screen (16:9)

You may recall a couple of weeks ago a post about the screwball workaround at a Toronto subway platform that saw construction hoarding built ... […]

sixteen-nine.net
Mon, Oct 21, 2024 at 7:19 AM

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Korean Solutions Firm VECT Clearing Securities Hurdles To Do IPO (16:9)

Language, location and how private companies keep their financials to themselves means it is quite rare to come across data on how digital signage ... […]

sixteen-nine.net
Mon, Oct 21, 2024 at 6:52 AM

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Big 3 By 5 Meter Kinetic LED Tower Now Shape-Shifting At LG-Backed Korean Cultural Space (16:9)

Here’s a real world example of that kinetic LED tower that LG has shown this year at ISE and then InfoComm, an installation at ... […]

sixteen-nine.net
Mon, Oct 21, 2024 at 6:29 AM

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Ireland’s top ten advertisers have increased their OOH investment by just over 25% in 2024 (Adworld)

Colum Harmon, marketing director, PML Group. Retail is the dominant presence in 2024. One in every seven euro of display value this year has been placed by a retail brand, and prominent among them is IKEA. […]

adworld.ie
Fri, Oct 18, 2024 at 4:16 PM

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OOH ad sales: How to emerge from the Sales Pit of Despair (Billboard Insider)

Lisa & Dan Nausley. If you’ve ever found yourself in a sales slump, you know it can feel less like a “slump” and more like a deep, dark pit. We’ve all been there—your numbers aren’t where you want them to be, and you feel stuck. […]

billboardinsider.com
Fri, Oct 18, 2024 at 4:12 PM

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