SignValue has prepared the following analysis of Lamar Advertising’s 4Q 2022 financials. […]
Aoife Hudson, deputy managing director of Talon in Ireland. To ignore the potential of OOH in driving action or inspiring a purchase, would be a missed opportunity. Traditionally, Out of Home (OOH) has been viewed as a top-of-the-funnel media channel due to its ability to drive broadcast awareness. […]
Clear Channel UK has added 372 Billboard Live screens – available in more than 85 towns and cities nationwide – to its inventory available to buy programmatically via Clear Channel LaunchPAD. […]
AI can be used to match the content to the viewer demographic and drive a behavioral change — resulting in eyeballs on the display. And that’s just the beginning. AI can change the user interface depending on who’s driving the network; AI can be used to drive relevant content to the display; AI can be used to simplify data collection. […]
Ben Abbatiello, Hivestack's Global SVP of Publisher Solutions discusses key trends for DOOH in 2023 and beyond during Mediapost's Digital Out-of-Home Insider Summit. […]
By Julia Cramer, Adomni. Tools such as audience segmentation, location targeting, and the flexibility to start, stop, or pause a campaign are added bonuses to further reach on-the-go consumers – whenever, wherever. And advertisers are using DOOH technology to take their campaigns one step further, using screens as art, storefronts, and even performance stages. […]
There have been all kinds of technologies that have somewhat come and gone to and out of the digital signage sector – generating a ... […]
This is an interesting tourism marketing network that’s funded, or at least partially funded, by digital OOH advertising. The Lake Constance Infotainment Network is ... […]
This is pretty wild – the world’s first outdoor immersive installation done as a maze. The walls are LED panels, covering 1,110 sq. meters ... […]
The Austin-based digital OOH streaming platform Atmosphere says it just hit a major milestone this week, with its installed footprint now reaching 100 million ... […]
The UK-based research and consulting firm Futuresource sent a pile of people – 22 market analysts – to Integrated Systems Europe in Barcelona, to ... […]
Outsmart, the trade body for the Out-of-Home (OOH) advertising industry reported that overall OOH revenue for 2022 saw growth of +31% year-on-year with total revenues of £1.2bn. The figures, collated by PwC, show that Q4 contributed £346 million towards annual OOH revenues, up +3.2% compared to Q4 2021. […]
The cartop equipment, which is professionally installed, is offered by invitation-only to highly rated drivers who are on the road for more than 20 hours a week, whether driving on the Uber platform or for personal reasons such as picking their kids up from school. Uber’s revenue run-rate from advertising in Q4 2022 exceeded $500 million, the company reported in February. […]
National Retail Solutions, which operates a nationwide POS network for American retailers, says it is using the PerView solution from Place Exchange for analytics of its fleet of over 22,000 DOOH displays. […]
Billboards for Education Founder Matt Richman. What makes for a good location? […]