Editors’ Picks

Programmatic DOOH platform Place Exchange expands footprint in the U.K., France, Germany, Italy, the Netherlands, Scandinavia, and Spain (MediaPost)

Marketers now have access to more than 13,000 digital out-of-home (DOOH) screens from European publishers Global Netherlands, i-media, and Ocean Outdoor, in addition to existing leading European media owners such as ACMS, Alight Media, Atmosphere TV, Blue Billboard, City Outdoor, Executive Channel Network, IQOOH, Limited Space, London Lites, Mass Media, Pixology Outdoor, Smart Outdoor, TuMedio, Zoom Media, and more. […]

mediapost.com
Wed, Mar 22, 2023 at 4:14 PM

Permalink

LED China Exhibition Returns July 17-19, 2023 (Commercial Integrator)

LED China, the Shanghai-based exhibition that brings LED display manufacturers and buyers together is preparing for its 2023 show. The exhibition will return after four years of pandemic travel restrictions in China. LED China will take place July 17-19 at the Shenzhen Convention and Exhibition Center, in the Futian District. […]

commercialintegrator.com
Wed, Mar 22, 2023 at 4:14 PM

Permalink

Programmatic DOOH platform Lemma adds screen inventory from Kuwaiti network AdZone to its SSP (Campaign Middle East)

The number of AdZone screens was not disclosed [Ed]. The newly added exclusive inventory is available on Lemma SSP in high-traffic areas such as busy roads, streets in and around shopping malls, Tech Parks, and other landmark locations across the region. Ad Zone Global can now instantly link its screens to programmatic demand worldwide. […]

campaignme.com
Wed, Mar 22, 2023 at 4:11 PM

Permalink

Peerless-AV Shipping New, Simplified Generation Of Outdoor Display Kiosks Tuned To Smart Cities Needs (16:9)

Peerless-AV has redesigned a set of specialty outdoor display products aimed at smart city applications, tuning these new versions to both marketplace demands and ... […]

sixteen-nine.net
Wed, Mar 22, 2023 at 8:39 AM

Permalink

More Than Half Of EU Orders For Samsung’s Super-Premium LED The Wall Are For Corporate Environments (16:9)

More than half of Samsung’s orders for its premium fine pitch LED display, The Wall, are going into corporate environments. That’s one of the ... […]

sixteen-nine.net
Wed, Mar 22, 2023 at 7:45 AM

Permalink

Curated music and digital signage operator Mood Media acquires in-store media analytics firm Vibenomics

Mood Media, the world's premiere on-premise experiential technology and media company, has acquired Vibenomics, the leading in-store digital advertising solution provider. Financial terms of the transaction were not disclosed. […]

Vibenomics
Tue, Mar 21, 2023 at 10:28 PM

Permalink

Retailers Give In-Store Media an Interactive Twist to Boost Basket Size (PYMNTS)

In-store media opportunities are making a comeback, but this time with a little more zest than before — interactive displays, as brands and retailers look to attract more consumers, who are increasingly making their way back to in-store experiences. […]

pymnts.com
Tue, Mar 21, 2023 at 7:59 PM

Permalink

7-Eleven intends to build one of the largest electric vehicle (EV) fast-charging networks in North America but there is no mention of DOOH ad screens

7-Eleven, Inc. announced 7Charge, its new, proprietary EV charging network and app that delivers a convenient and reliable fast-charging experience at select 7-Eleven® stores in the U.S., and coming soon to Canada. […]

7-Eleven, Inc.
Tue, Mar 21, 2023 at 7:58 PM

Permalink

Broadsign and Vistar Media integrate mediation layers to enable open, fair play programmatic DOOH buying auctions

Integration of mediation layers simplifies OOH media buys across both supply-side-platforms (SSPs), unlocks access to additional demand. Regardless of which firm’s mediation layer is used, the collaboration lowers the operational burden for media owners while facilitating easier advertiser access to OOH inventory. […]

broadsign.com
Tue, Mar 21, 2023 at 7:25 PM

Permalink

How to avoid an income crisis: don’t stop prospecting (Billboard Insider)

Dan Nausley. By now it’s not news to anyone that the markets have been volatile…if not a bit scary this week in particular. Who really knows what the 2nd, 3rd, and 4th quarters will bring in the way of an economy…Anemic? Strong? […]

billboardinsider.com
Tue, Mar 21, 2023 at 7:16 PM

Permalink

JCDecaux’s 100 DOOH screens in Luxembourg can now be bought programmatically

JCDecaux Luxembourg has enabled programmatic purchase of its premium digital inventory in various universes: at Luxembourg airport, at the railway station (CFL) and in shopping malls. As a reminder, JCDecaux Luxembourg recently extended its DOOH offering through a partnership with two renowned shopping malls: Kirchberg and Cloche d'Or. […]

jcdecaux-belux.com
Tue, Mar 21, 2023 at 7:14 PM

Permalink

Stark Capital’s take on financing and M&A trends in OOH industry

1: Valuations on Newly Developed Locations Historically, recently built locations with no trailing cash flow have been difficult to sell. Newly built locations typically require a deeply discounted multiple to the proforma cash flow for buyers to justify the lack of performance history. […]

billboardinsider.com · Promoted content
Tue, Mar 21, 2023 at 7:13 PM

Permalink

Mood Media Bulks Up Retail Media Capabilities, Acquiring AdTech Firm Vibenomics (16:9)

The retail-centric solutions provider Mood Media has bulked up its capabilities in the fast-growing area of retail media networks, acquiring Vibenomics, a company focused ... […]

sixteen-nine.net
Tue, Mar 21, 2023 at 1:13 PM

Permalink

NY Port Authority Adds DOOH-Supported Bike Storage Locker To City Infrastructure (16:9)

Transport authorities have long been offsetting or eliminating the capital costs of infrastructure by supplying things like curbside bus shelters that have integrated analog ... […]

sixteen-nine.net
Tue, Mar 21, 2023 at 9:29 AM

Permalink

Study commissioned by DOOH ad operator Ocean Outdoor finds that DOOH advertising is effective (The Drum)

By John McCarthy. Among respondents that were primed with a real-life DOOH screen, there was an 87% increase in ‘brand approach’. The emotional response was 5% higher in Manchester. […]

thedrum.com
Tue, Mar 21, 2023 at 12:17 AM

Permalink