Amit had worked with Kinetic India for 7 years, and was the Chief Operating Officer of the specialist agency, before he moved on in September 2015. He was later working independently, harnessing his 23 years of professional experience in the industry and related areas. […]
CEO Burr Smith says that by the time he acquired Broadsign in 2012, he’d had a long career during which he’d figured out what worked and what didn’t in terms of culture. In his first year there, he didn’t talk about his values, in order to give employees a chance to get to know him. But since then, those values have become part of every decision the company makes, every day. […]
by Bradley Cooper — Editor, ATM Marketplace. What's driving the bitcoin ATM market? There are several factors to consider including security and accessibility. However, there are also issues holding it back. […]
Clear Channel Outdoor rose 14% on news of the Switzerland sale. You’ll notice that Clear Channel Outdoor fluctuated wildly during the 1st quarter. It has extremely high leverage, e.g. financial risk, so will fluctuate more than Lamar or OUTFRONT on good or bad news. Lamar increased 3%. OUTFRONT was down 6% due to the slow rebound in transit ridership. The S&P 500 increased 6%. […]
The biggest player in Germany’s out of home advertising sector is taking the intriguing step of developing its own LED billboard products to address ... […]
Dynamic Creative Optimization (DCO) is using digital out-of-home assets coupled with data-driven advertising technology to deliver the right message, at the right time, improving the potential of reaching your audience and in-turn meeting your objectives. Brands and advertisers are utilizing these advanced targeting capabilities and seeing results. The truth is, dynamic creative works. […]
Dan Ferrisi, Editor-in-Chief, Commercial Integrator. This month, Commercial Integrator sets its sights on large-format displays. That term could refer to glitzy DVLED displays in high-end retail, huge-scale projection mapping to showcase artists’ work or eye-popping tiled-LCD videowalls that decorate walls in corporate lobbies. […]
Interview with PRN's VPs Chuck Billups and Jonathan Rosen. When we began, we had a vision of the store as an experiential media platform, which allowed us to create some of the first in-store media networks — the Walmart Network 1.0, for example. […]
On March 30, 2023, the Fifth Circuit Court of Appeals ruled 2-1 that Austin’s sign code is constitutional. In April 2022 the US Supreme Court ruled on the case and remanded it in part back to the 5th Circuit Court which heard new arguments in September 2022. […]
It seems mostly like big sports venues in the United States are the ones putting in massive LED displays as scoreboards and replay screens, ... […]
Here’s yet more evidence of how LED displays are now a mainstream option – a big halo display at a stadium, INSIDE the fan ... […]
The Silicon Valley/Calgary software and services firm Userful came into the digital signage space marketing network-driven video wall management, but has steadily evolved its ... […]
Broadsign, a platform that helps companies manage the buying and selling of out-of-home media, is ready to get brand OOH advertising in front of eco-conscious consumers. It is partnering with a German firm to power a network of OOH ad inventory at charging stations for electric vehicles such as cars, e-bikes, and scooters. […]
by Lewis Hadley. Advertising fumbles. You don’t need to look too far for some notable examples of sponsorship struggles. […]
To promote the launch of their new car, Mercedes-Benz built a campaign with a data-driven strategy, using programmatic to drive flexibility and efficiency to optimise delivery. Uniquely, this campaign utilised Mercedes-Benz’s own first-party data about their customers to build an effective profile for strategic targeting and efficient planning, and create meaningful, tailored conversations. […]