Talon, a global independent Out-of-Home (OOH) media agency backed by Equistone Partners Europe, has completed two bolt-on acquisitions worth £100m to expand its international footprint. […]
OOH Takes the Lead as Fastest Growing Medium of 2023 Published: April 6, 2023 Magna and OAAA have independently reported that out-of-home (OOH) advertising is the most rapidly expanding medium of the year! […]
Senior Reporter Amy Houston interviewed Andres Reisinger. Out-of-home (OOH) billboards are simultaneously everywhere and nowhere. That is, you’ll have seen them but most likely on social media and probably not in person, lending credence to the argument that an increasing number of outdoor ads are made for virality rather than verity. […]
Global has the most out-of-home screens out of the top four outdoor media owners, followed by Clear Channel, JCDecaux and Ocean Outdoor. A variety of large screen outdoor formats builds more brand awareness and experience “a multiplier effect” across categories. […]
Net media revenue for OOH jumped 11.8% to $259.4 million in the March quarter 2023, according to the Outdoor Media Association (OMA). Digital OOH (DOOH) revenue accounts for 67.6% of total net media revenue year-to-date, an increase over the recorded 57.6% for the same period last year. The OOH industry is projecting an annual compound growth rate of 9% over the next four years. […]
Billboard Insider’s take: Unfortunate that Clear Channel is spending a majority of the capital budget on the lowest margin groups. Europe South had negative cashflow for two of the last three years and did not fund itself in 2022. Spin it off or shut it down. […]
By Emily Foxhall. Two bills would form the foundation for companies to build more electric vehicle charging stations across the state, supporters say. Senate Bill 1002 creates guidelines for how electric vehicle charging stations would be paid for and built. […]
Digital Signage Summit Europe (DSS Europe) 2023 will convene leaders from technology, communication, media, retail and corporate to address the state of experiences and discuss trends and drivers for the year ahead. DSS Europe is the world’s longest running global digital signage event series presented as a joint-venture from Integrated Systems Events (ISE) and invidis consulting. […]
Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX, CREXW), a provider of digital signage and media solutions, has won a new contract to deploy a digital-out-of-home (DOOH) advertising network in more than 1,000 locations in the experiential leisure vertical throughout the United States. […]
Kristen Theodore. Numbat GmbH is hoping to minimize the gap between charging stations and electric-powered cars. This cleantech start-up is on the mission to make high-powered charging an anytime, anywhere solution by developing Germany’s densest fast-charging network in support of e-mobility. […]
LDI is a very different show and crowd from DSE, but having walked LDI for the first time last fall, putting the two together is, I think, more than just an efficient business decision and a way to bulk up DSE foot traffic counts. […]
The French software firm Telelogos has developed what it says is the first platform to offer remote management of the Philips Tableaux Advanced Colour ... […]
This is a 25 meter long LED tunnel on a walkway that takes people between the main passenger rail station in Florence and one ... […]
Sony now has added a big brother to its interesting three-dimensional Spatial Reality Display product line-up – a 27-inch unit that offers 4K visuals. ... […]
JCDecaux's head of programmatic, Dom Kozak, joined ExchangeWire COO Lindsay Rowntree to discuss the importance of data to an effective OOH strategy. In this voxpop, Dom discusses: • Is strategic data use being overlooked in OOH? What 'flavours' of data can impact ad performance? […]