Richard Hamlin, Partner, Hamlin|Cody. California property taxes must be based on real property. They may not be based on intangibles, such as the value of a permit or providing design services, etc. […]
Matt Richman, Founder, Billboards for Education. It was easier than I anticipated. I have a buddy who buys and sells businesses and he said “Matt, it’s going to take 12 months and you’re going to be miserable. […]
Creative Realities has announced a deal it says could involve as many as 5,000 new screens for a deployment led by a media company ... […]
by Philippa Evans. In January this year (2023), Research by JCDecaux and MTM revealed that on average, people who buy programmatic digital out of home (prDOOH) are also involved in planning and buying at least four other channels. However, only just over half (54%) of prDOOH buyers are always directly involved in the planning and/or buying of one or more non-OOH channels. […]
Jorja Wilkins, Primedia Outdoor. Outdoor Auditors reported 459 digital screens across South Africa in August 2022, that's a 227% increase in four years alone. And 64% of these screens are in Gauteng. […]
By Anthony Vargas, Associate Editor at AdExchanger. OOH has rebounded from the darkest days of the pandemic, with digital out of home (DOOH) leading the way. But before DOOH can court bigger ad budgets, it must adapt the automated tools marketers use for measuring and buying against performance to a media channel that straddles the online and offline worlds. […]
Know your city council. Understand who supports them. What are their pet projects? What are their interests? Who are their key friends and allies? Post billboard content that supports their causes. Be prepared to address issues which are important to them. […]
GUEST POST: Nick Lynch, CFIRE This article is intended as a good starting place for an organization considering installing LED walls, such as retail, ... […]
A federal jury convicted three former executives of Outcome Health, a Chicago-based health technology start-up company, for their roles in a fraud scheme that targeted the company’s clients, lenders, and investors and involved approximately $1 billion in fraudulently obtained funds. […]
It’s better to have 4 of your close friends on City Council than yourself. I ran for City Council in Amarillo Texas in 2016. I won 52% of the vote in a 5 man race. […]
Hat Tip Damian Rezner for making me aware of this … We’ve seen how LED light technology can clad the sides of buildings and ... […]
The company’s most successful campaign to date is also the most high-profile. The Fifa World Cup, which Qatar hosted in November 2022, was an international event, and ELAN Media was mandated to enrich the city with digital out-of-home. […]
If you’ve spent any time in bars and pubs – not me, but I’ve been told – there have always been signs of walls ... […]
By Tom Fogden. Dentu’s global head of OOH explained to B&T last month that the sector held a five per cent share of the global advertising market before COVID and looks set to stay that way — despite the changing technology. […]
By Tony Hull, President, YESCO Financials Solutions. First, the potential for a recession has increased, which could affect advertising budgets. Nearly 40% of all business loans in the U.S. […]