A reader passed along a link to discussions on Reddit focused on the seemingly endless changes to Twitter since it was acquired by Elon ... […]
DOOH: “A Very Obvious Target” When discussing the carbon footprint of media buys, Ocean Outdoor’s Richard Malton says that the digital out-of-home placements (like electric billboards for instance) have something of a bullseye painted on their back. […]
The Wall Street Journal reports that a series of disputes over digital signs has arrived in sunny San Diego, where critics say a longstanding strict stance on new billboards is now under pressure from a proposal to allow outdoor digital kiosks. […]
DoohClick's OOH ad network platform now connects directly to Lucit, a provider of digital billboard inventory connectivity software. The integration allows Lucit customers to seamlessly leverage thousands of OOH screens running DoohClick’s platform in 11 markets across Europe, Africa, Asia and North America. […]
It comes as the first comprehensive findings from the outdoor media company’s Brand Buyer Tracking (BBT) effectiveness studies show a more than 50% increase in buyers of brands that ran Out of Home campaigns across oOh!’s broadcast network, consisting of Street, Retail and Rail small format environments. […]
Outfront Canada, a subsidiary of Outfront Media Inc., has partnered with advertising agency RCC Media Inc. to roll out 39 digital bridge overpass screens and eight large-format digital bulletins throughout the Greater Toronto Area (GTA). Photo courtesy Outfront Media Canada Outfront Canada, a subsidiary of Outfront Media Inc., has partnered with advertising agency RCC Media Inc. […]
INDIA. Airports Authority of India (AAI) has launched a tender for the advertising concession at Chennai International Airport. The winning bidder will develop and manage 18,500sq ft of advertising space for a maximum period of seven years under the contract. […]
NEW YORK – April 2023 – DPAA, the global trade marketing association driving the growth and digitization of out-of-home media (OOH) and its growing role in today’s omnichannel mix announced it has joined Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions. […]
Mark Boidman, Solomon Partners, Global Media Group Head. “So what keeps us up at night…. is longer term leases……We like to see longer term leases with low fixed rents. […]
Andy Goodman, Age Advertising. […]
Photo credit: Fractenberg/The City Digital displays running everything from public information to advertising are having a rough ride on New York’s sprawling subway system ... […]
Health care, airports and sports and entertainment venues tend to all present long and bureaucracy-filled sales processes, but the projects can offer a lot ... […]
As the Unpacked event started at 20:00 local time, the smart, dynamic creatives produced by Awarion’s CreativeLab switched to the livestream, conveying the unveiling to a larger audience in DOOH ad snippets. Passers-by were then invited to tune-in to the stream via a QR code and were also targeted using mobile push notifications. […]
Not sure how I missed this – apart from being old and stupid – but there’s a new pro AV-focused event on the trade ... […]
By Michael Kozlowski. The company has recently announced E INK Spectra 6 and large screen posters that use Kaleido 3 colour e-paper, in addition to traditional black and white 61-inch displays. These verticals are primarily geared toward digital menus, digital posters and advertising signage segments. […]