A reader sent along shots of a bin lorry (garbage truck) that doubles up as a rolling LED billboard. Ads on the sides of ... […]
Digital window displays are increasingly common, but I’ve not seen many that really play with the shape to attract attention. This is a uniquely-shaped ... […]
Outside equity investors can provide the capital and advice to allow you to get bigger. The downside is that you are less nimble and have less control. Two-thirds of Billboard Insider’s readers choose to operate independently, without outside investors. […]
James Byrne, marketing manager, PML Group. The ROI TGI 2023 R1 data has verified that people are spending more time out of home while also seeing more OOH ads. The study confirms that OOH is especially good at reaching elusive young, urban, upmarket audiences. […]
by Sarah Dennis. Our expert panel dissect the latest AA/WARC results and the implications for performance marketers in 2023 and 2024. Barry Cupples, Group CEO, Talon: “What makes OOH so advantageous for advertisers is that it is a truly omnichannel medium – it can work alongside other channels, such as social media, in a seamless and targeted way as part of integrated campaigns. […]
Golfers in the digital signage community who are heading down to InfoComm in, gulp, just a few weeks may want to sign up for ... […]
by Kayla Caticchio. With the anticipated travel surge, airports present a potential audience goldmine for advertisers. Breaking away from their traditional routines, travelers tend to have more free time and attention while at the airport and be in a purchasing mindset. […]
We've been monitoring and featuring articles by Billboard Insider since its inception a few years ago. Today it's definitely the most reputable source of valuable information for those who run a billboard-related business. And these reviews back this up. […]
In the days before fine pitch LED video walls, property developers often put fountains into the ground floor lobbies of office towers as an ... […]
If you travel a lot, you have likely walked along airport concourses that have little pods that can be rented/used for power naps or ... […]
The stores tied in with gas stations in Germany are evidently much nicer than the ones crammed and grubby ones I’ve seen around North ... […]
The Mercedes EQ series is an electric vehicle. We had a database of electric vehicle charging stations as well as our real-time mobility data source to work out time of travel between a screen and the closest EV charging station. […]
Modest growth is expected for OOH (4.9%) in 2023 and 2024. London, 27 April 2023: The Advertising Association / WARC Expenditure Report shows the UK’s ad market grew 8.8% to £34.8bn in 2022, despite a dip in the final quarter of the year. Revised forecasts suggest minimal growth (+0.5%) in 2023, with spend expected to reach £35.0bn, before a 3.9% rise in 2024 to a total of £36.3bn. […]
By Kevin Gephart. As we approach mid-year, assess your sales pacing to determine if you are on track to make your sales budget. […]
Whether you’re a seasoned pro or considering exploring the medium, we’ve compiled a helpful list of best practices and campaign-building tips to simplify the entire DOOH process. […]