Editors’ Picks

Canadian Out-of-Home Awards Gala by COMMB May 25, 2023 in Toronto

The Canadian Out-of-Home Marketing & Measurement Bureau (COMMB) will present the first annual Canadian Out-of-Home Awards in collaboration with their OOH operator members. The awards gala will be an all-encompassing industry celebration recognizing the creative, technical, and strategic achievements of agencies and advertisers for their out-of-home campaigns. […]

commb.ca
Tue, May 2, 2023 at 5:00 PM

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JCDecaux deploys digital signage in Sydney Trains’ walk-through tunnel between Wynyard train station and Barangaroo (Adnews)

JCDecaux and Westpac have a seven-year partnership for the tunnel, where Westpac will display advertising for 75% of the time. The remaining 25% is committed to Dyson up until 2024 to showcase its flagship store on George Street, Sydney. […]

adnews.com.au
Tue, May 2, 2023 at 4:52 PM

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National campaign for Maybelline New York Falsies Surreal Extension Mascara is the biggest 3D Out of Home campaign in any market

3D Out of Home at scale: Kinetic and DOOH.com deliver world’s largest 3D OOH campaign for Maybelline New York Falsies Surreal Extension Mascara.   Kinetic, DOOH.com and EssenceMediacomX have launched a major national 3D Out of Home campaign for Maybelline New York Surreal Falsies Mascara. […]

Kinetic/DOOH.com
Tue, May 2, 2023 at 4:33 PM

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What Our New Dog Taught Me About the Value of Out of Home Media (EMC Outdoor)

by Matthew Noll. If any of the brands at the pet store had done even the slightest bit of Out of Home in my area I would have had some familiarity with them. They didn’t. […]

emcoutdoor.com
Tue, May 2, 2023 at 2:23 PM

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Uniguest Goes Back To Future: Enabling Digital Signage On Hotel Business Center Screens (16:9)

The hospitality-centric digital signage solutions firm Uniguest has done a little back to the future thing, adding a digital signage mode to business center ... […]

sixteen-nine.net
Tue, May 2, 2023 at 8:47 AM

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Tim Horton’s, Google, Nestle and Senior Agency Leaders to Headline DPAA Canada Summit

June 14 Event to Take Place at Scotiabank Theater in Toronto   NEW YORK – May 2, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today speakers and details for its Canada Summit to be held on June 14 at the Scotiabank Theater. […]

dpaaglobal.com
Tue, May 2, 2023 at 7:24 AM

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Clever Dublin Billboard Campaign Customizes Messages To People, Groups Passing By (16:9)

This is quite clever – a billboard campaign in Dublin that uses projection mapping to flash cheeky messages in real-time to people walking through ... […]

sixteen-nine.net
Tue, May 2, 2023 at 5:26 AM

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Madrid Metro Upgrading Passenger Info Platform To Make Screens Smarter (16:9)

There are stories all the time about big mass transport venues that undergo renovations, upgrades and expansions, putting in big screens and flashy experiential ... […]

sixteen-nine.net
Tue, May 2, 2023 at 4:58 AM

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A DOOH Buyer’s Perspective On Supply Chain Innovation (Hivestack via AdExchanger)

Sponsored post by Hector Gonzalez, Chief Revenue Officer, US & LATAM, Hivestack. Programmatic DOOH platforms. Perhaps the biggest enabler of DOOH growth has been the emergence of programmatic DOOH. […]

adexchanger.com · Promoted content
Tue, May 2, 2023 at 12:14 AM

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OOH 2023 Landscape (pitch by Billups)

While Americans still feel inflation's effects on their daily lives, 61 percent now believe that spending money and living in the moment are more important than 5 years ago. The pandemic changed mindsets, and people now value living for each day more than they did in the past. […]

billups.com
Tue, May 2, 2023 at 12:14 AM

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Digital Signage Education Agenda – Under D=Sign Banner – Set For June At InfoComm (16:9)

The digital signage education components of the upcoming InfoComm trade show have been set, with a lot of it tied to the D=Sign program ... […]

sixteen-nine.net
Mon, May 1, 2023 at 6:05 PM

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Out of Home New York – New Name For What Was New York Digital Signage Week (16:9)

From now on, New York Digital Signage Week will be known as Out Of Home New York – a thematic handle that I think better and more aptly reflects the balance of what goes on during a series of events each October. […]

sixteen-nine.net
Mon, May 1, 2023 at 5:59 PM

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More than 200 Displays Guide, Inform Rail Passengers At New Grand Central Madison In NYC (16:9)

A lot of mass transport infrastructure in the New York area has seen serious, much-needed upgrades in the last few years, and the latest ... […]

sixteen-nine.net
Mon, May 1, 2023 at 5:58 PM

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Too much zoom: Adams Outdoor CEO says, “we are re-teaching our reps the value of personal contact” (Billboard Insider)

Kevin Gleason, President/CEO, Adams Outdoor Advertising. One consistent hangover from the significant behavioral changes that occurred during Covid is the decrease in the number of face-to-face client meetings. Too much zoom and not enough personal client interaction. […]

billboardinsider.com
Mon, May 1, 2023 at 5:31 PM

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Clear Channel Airports commissions study – study says airport advertising is effective

Nielsen Study Reaffirms: Airport Advertising is Highly Effective & Drives Frequent Flyers to Act After Ad Exposure. Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. […]

Clear Channel Outdoor, Airports Division
Mon, May 1, 2023 at 5:26 PM

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