Hat Tip to Damian Rezner of the Polish DOOH firm Screen Network for noting this … The consumer snack brand Butterkist has a campaign ... […]
This may be the most impressive application I’ve seen to date that uses LED embedded in glass curtain walls – a shopping mall in ... […]
A UK-based IT services company that focuses on retail solutions software is marketing a broad communications suite that includes digital signage capabilities, and warning ... […]
Australian Advertising Watchdog Allows Racy Billboard to Remain Despite Complaints The panel concluded that “the advertisement did not employ sexual appeal in a manner which is exploitative or degrading of an individual or group of people. […]
Dan Nausley, Sandler Training and the OOH Sales Mastery Class. Frankly, we must keep in mind that your team is made up of unique individuals. They are not all the same person with the same experience, same ability, same priorities, etc. […]
Gino Sesto, Founder of DASH TWO. Developing successful outdoor advertising is not achieved simply by putting up a flashy billboard or digital display. Creating impactful outdoor ads requires a solid combination of art and science. […]
Three Month Results: Net revenue was $471.3 million Net income was $76.2 million Adjusted EBITDA was $198.0 million BATON ROUGE, La., May 04, 2023 -- Lamar Advertising Company (the “Company” or “Lamar”) (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces the Company’s operating results for the first quarter ended March 31, 2023. […]
Lamar Advertising Co. (LAMR) Thursday announced a sharp decline in first-quarter earnings, despite an increase in revenues. On a per-share basis, earnings missed estimates. […]
Billboard Insider’s take: Local revenues are doing well but there are disconcerting signs in the weakness of OUTFRONT’s national revenue. OUTFRONT declines 4.8% in after hours trading. […]
Boston Omaha stock has grown 56% since it went public in June 2017. During the same time period Lamar grew 39%, OUTFRONT declined 30% and Clear Channel Outdoor declined 73%. By comparison, the S&P 500 grew 69% over the same time period. […]
By Chris Pash. Australia’s largest outdoor media player described the advertising market as “softening” when most expected the climb out of the pandemic restrictions to go unhindered. The company’s share price then went on a slide, dropping by almost a quarter and slipping further yesterday by around 4% to close at $1.190, a long way from the year high of $1.732. […]
By Jessica Ruscito and Jason Katz, Advantage Unified Commerce. A lot of brands are already jumping headfirst, recognizing the power to bring all that first-person data and screens right at the point of purchase together. Unilever istesting two innovative point-of-purchase approaches: one is an advanced in-store digital endcap with Giant Foods and another, digital shelf strips with Vaseline. […]
Emerging Leader Award sponsored by Big Screen Video: John Cochrane – Val Morgan Outdoor; Highly Commended – Michael Tobin, Tonic Media Network. Excellence in Innovation Award: Cristina Smart – JCDecaux. Outstanding Service Award: NSW I Tara Coverdale – oOh!media. […]
Welcome to the next installment in our monthly series, where we delve into various markets to offer valuable insights and expert advice on San Diego OOH advertising, based on our extensive 30-year experience in the Out of Home advertising industry. In this edition, we’ll explore the dynamic landscape of San Diego and the wide range of OOH media options available to marketers. […]
Minneapolis software firm Skykit is in the middle of a business pivot from a focus on chasing digital signage CMS software business in a ... […]