Editors’ Picks

Point-of-care DOOH network Mesmerize adds 147 locations of K-VA-T Food Stores (Mountain Press)

Mesmerize, an MJH Life Sciences brand, and a leader in patient education at the point of care, announced a new partnership with K-VA-T Food Stores, Inc., the parent company for Food City. With 157 retail locations, Food City operates full-service grocery stores and pharmacies in Kentucky, Virginia, Tennessee, Georgia, and Alabama. […]

themountainpress.com
Thu, Sep 19 at 4:21 PM

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The Hague Bans Outdoor Advertising for Cars and Flights (Invidis)

by Florian Rotberg. Last week, The Hague city council approved a comprehensive ban on outdoor advertising for fossil fuel-based products and services. Starting next year, campaigns for cars, flights, cruises, and petroleum-based products will no longer be allowed on analog outdoor surfaces or free-standing digital screens in public spaces. […]

invidis.com
Thu, Sep 19 at 4:15 PM

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The World’s Fastest Car on Display in Times Square (Invidis)

by Antonia Hamberger. Last week, the fastest car in the world, the Rimac Nevera R, made its second public appearance in New York’s Times Square. This event marked the start of a promotional tour along the US East Coast and a social media campaign. […]

invidis.com
Thu, Sep 19 at 4:12 PM

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Lamar could have avoided this lengthy legal battle (Billboard Insider)

Billboard Insider’s take: Lamar prevailed but could have avoided a lengthy legal fight if it had not threatened a client in good standing about a much smaller bill to an unaffiliated company. In 2010, Modifications of America (“Modifications”) signed contracts to advertise on Lamar Advertising billboards. The advertising ran from June 21, 2010 to September 30, 2010. […]

billboardinsider.com
Thu, Sep 19 at 4:08 PM

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Lamar stock pays 4.28% dividend, Outfront’s – 6.73% (Billboard Insider)

Lamar’s dividend yield of 4.28% is slightly above the 4.25% average dividend yield for Lamar over the past five years. OUTFRONT’s dividend yield of 6.73% is in line with the 6.77% average dividend yield for OUTFRONT for the past five years. […]

billboardinsider.com
Thu, Sep 19 at 3:53 PM

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Big Brother wants to know more about your private out-of-home company (Billboard Insider)

Richard Hamlin, Partner, Hamlin | Cody. Effective December 31, 2024 most private businesses, including your out of home company, will have to file a FINCEN report with information (e.g. […]

billboardinsider.com
Thu, Sep 19 at 3:49 PM

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Digital screens, election year and investment in transit fuel the growth of OOH advertising in 2024 (EMARKETER)

by Sara Lebow. US OOH ad spend will grow 5.2% this year, per our March 2024 forecast, significantly more than TV, radio, and print, which will mainly see declining figures over the next few years. “[OOH] is being integrated into the bigger advertising ecosystem,” our analyst Yory Wurmser said on an episode of “Behind the Numbers” podcast. […]

emarketer.com
Thu, Sep 19 at 3:39 PM

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Ride-Hailing Service Uses Subway Data For DOOH Ads Suggesting Londoners Take A Cab Instead (16:9)

Triggered and data-shaped digital out of home advertising efforts have tended to be built around common attributes like the weather and geo-location, but an ... […]

sixteen-nine.net
Thu, Sep 19 at 8:25 AM

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Ooh!media’s Cathy O’Connor linked to Nine CEO search as Bruce Gordon circles (Capital Brief)

By John Buckley. Ooh!media chief executive Cathy O’Connor has emerged as the latest wildcard name in Nine Entertainment's search for a new chief executive as expectations mount that top shareholder Bruce Gordon is moving to strengthen his grip over the legacy media operator. […]

capitalbrief.com
Wed, Sep 18 at 9:32 PM

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2 Killed, Several Injured After Shooting Outside Wildberries Office in Moscow Amid Its Merger with Russ Outdoor (Moscow Times)

Wildberries is Russia's equivalent of Amazon. Law enforcement authorities said they were investigating the incident, which resulted in two police officers being injured and nearly 30 individuals being arrested. The shooting incident follows ongoing tensions surrounding Wildberries after it announced a merger with Russ Group over the summer, forming a new digital trading platform named RWB. […]

themoscowtimes.com
Wed, Sep 18 at 9:28 PM

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IAB Releases New Standards for In-Store Retail Media Measurement

'[In-store has] always been a little bit of the Wild West,' one media agency exec told ADWEEK. By Kathryn Lundstrom. The standards were created with industry watchdog the Media Rating Council, and IAB Europe’s retail media measurement standards, which dropped in April. […]

adweek.com
Wed, Sep 18 at 9:25 PM

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IAB MENA releases programmatic DOOH guide for advertisers (Campaign)

Ishwari Khatu. Even though 30 per cent of the total OOH investment in the region is spent on digital screens, IAB found that only 1 per of the digital screens were purchased programmatically. In contrast, as found in the ‘IAB MENA’ Attitudes to Programmatic’ survey, the region’s perceived scale of Programmatic DOOH is significantly higher than the current figures. […]

campaignme.com
Wed, Sep 18 at 9:23 PM

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E INK has improved Gallery 3 Color E-paper (Good e-Reader)

By Michael Kozlowski . E INK has made it their mission to increase the response time and color accuracy of Gallery 3 e-paper. This new technology was found on the new reMarkable Paper Pro writing slate. […]

goodereader.com
Wed, Sep 18 at 7:36 PM

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IAB Europe and IAB Release First-Ever In-Store Retail Media Definitions and Measurement Standards for Public Comment

The standards are the result of a joint initiative between IAB Europe and IAB that builds on the IAB/MRC Retail Media Measurement Guidelines and IAB Europe’s Retail Media Measurement Standards released by IAB in January 2024 and by IAB Europe in April 2024. […]

iabeurope.eu
Wed, Sep 18 at 7:32 PM

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I-Media uses license plate recognition to target ads to specific drivers at UK service station (Invidis)

by Florian Rotberg. British company I-Media only operates DooH touchpoints in the outdoor areas of highway service stations. This proximity to vehicles allows for a precise target audience approach. […]

invidis.com
Wed, Sep 18 at 3:50 PM

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