Anyone who has run a digital OOH ad network has learned, sometimes the hard way, that it looks easier than it is to make ... […]
With this integration, Vistar Media gains access to comprehensive audience data and SDK-derived location data from Adsquare. Using these insights, Vistar Media can now score each poster location of integrated OOH inventory, enabling precise planning and programmatic delivery of digital OOH (DOOH) campaigns. […]
NYC-based programmatic DOOH platform Vistar Media – I think the cool kids use the term P-DOOH – has taken the interesting step of not ... […]
InfoComm is next week and I am starting to think through what educational sessions I want to hit that relate to digital signage and ... […]
The 17th edition of Outdoor Advertising Convention, the largest OOH event organised every year in India, will be conducted at Manekshaw Centre, Delhi Cantonment on July 28-29, 2023. […]
Kevin Gephart. Contracts are renewed 52 weeks a year. Always be servicing as though your client WON’T renew. […]
With Static Campaigns now available as part of the Broadsign Platform, you can manage your static inventory and workflows alongside your digital and programmatic ones, making the Broadsign Platform the one-stop-shop solution for everything out-of-home. Close deals quicker with real-time inventory availability. […]
It is slightly weird and ironic that after all the efforts in recent years to convince media companies to transition their “faces” from static ... […]
SignValue has prepared an infographic summarizing the 1st Quarter 2023 performance of Link Media Outdoor, the roadside billboard company which is wholly owned by Boston Omaha Corporation. […]
Richard & Chris Rothfelder and Mike Falick. Number 3: Applying for permits. The outdoor advertising business is heavily regulated, at the local, state, and national levels. […]
It’s insanely hot and humid in Orlando, so I have an excellent excuse for needing to visit bars there next week to rehydrate. One ... […]
A cemetery in Western Australia has deployed three outdoor-rated digital display totems to help visitors find their way around the grounds and locate the ... […]
The out of home media company Intersection is probably best known as the operator of that network of smart cities display totems – called ... […]
Sean Reilly, CEO, Lamar Advertising. So this time last year, we were getting double digits that’s not happening anymore. Part of it is because our local customers are saying, “Well, wait, wait, wait, wait. […]
Currently, the city has fewer than 800 signs and will see that number reduced further as the City Council approved a plan which will allow 24 new digital signs over the next three years. The new permits requires billboard owners to agree to remove four static billboards for the right to construct each digital structure. […]