Monday, March 3, 2025

Editors’ Picks

Thursday, June 8, 2023 Thu, Jun 8, 2023

Programmatic DOOH campaign study: Unilever campaign in Turkey, by Mindshare (Awarion)

Unilever and their media agency, Mindshare, ran programmatic OOH campaigns with Awarion to identify the right audiences and moments for their many of their 20+ brands in Turkey. First party data, weather conditions, events and other data points drive their campaigns across three media owners and hundreds of screens. Video in Turkish. […]

awarion.com · Promoted content
Thu, Jun 8, 2023 at 12:10 AM

Wednesday, June 7, 2023 Wed, Jun 7, 2023

Lack of knowledge still a barrier for advertisers to start using OOH (Billboard Insider)

Katy Conway, 75Media. An analysis of internet search terms relating to OOH (out-of-home) advertising has shown that there are still a lot of people unsure about what the industry involves and how it works. According to analysis from outdoor advertising operator 75Media, simple questions around what OOH is and how much it costs dominate the related search terms. […]

billboardinsider.com
Wed, Jun 7, 2023 at 4:54 PM

New Zealand’s retail DOOH network adds its 400 screens to Hivestack’s programmatic platform (Stop Press)

HYPER, fast becoming New Zealand’s largest retail DOOH media network, has announced a new partnership with Hivestack, a leading independent, programmatic digital out of home ad tech company. HYPER’s network of 400 premium DOOH screens across Mobil, Liquorland, Briscoes and Rebel Sport store networks will now be exclusively available on the Hivestack DSP. […]

stoppress.co.nz
Wed, Jun 7, 2023 at 12:14 AM

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