by Morten Gotterup, President, Clear Channel Airports. Airport advertising has a significant impact on brand awareness, particularly because they have the rare opportunity to leverage the anticipated, yet undercapitalized, role of dwell time. […]
Outgoing World Out of Home Organisation president Tom Goddard: OOH has far too many sales points”, a proliferation of ad tech which is “quite frustrating”, a lack of common standards and “the old chestnut of patchy audience measurement”. […]
by Eli Wolfe. Oakland officials approved a billboard development deal with two companies that will add millions of dollars to the coffers of the city and community organizations over the next four decades. But a rival firm claims the city’s deal-making process was tainted by lies, secrecy, and possible violations of government transparency laws. […]
Dear Members of the City Council: I write on behalf of Clear Channel Outdoor LLC (“Clear Channel”) regarding the Council’s consideration of a proposal by Becker Boards LLC (“Becker”) and Outfront Foster Interstate LLC (“Outfront”) (collectively, “Becker-OFI”) to remove and install certain outdoor advertising devices in the City of Oakland, currently scheduled for a vote on June 6, 2023. […]
Oakland has banned the installation of new billboards since 1997, but a projected $360 million budget shortfall anticipated in the cities General Fund over the next two years has encouraged City Government to entertain solutions that would provide long term revenue. […]
BY ROBERT BURNSON/BLOOMBERG. Greg Wasson worked for Walgreens for more than three decades, starting as an intern and serving as chief executive officer of the pharmacy giant from 2009 to 2014. Now, Wasson is suing his former employer in a contract dispute with a technology startup he helped found in 2017. […]
By Nicole Silberstein. In-store digital media startup Cooler Screens is suing Walgreens, previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Cooler Screens is seeking $200 million for breach of contract and is seeking to prevent the retailer from removing the screen technology from its stores. […]
Lisa & Dan Nausley. Are You Distinguishable from Other Salespeople? We often get asked, “If you had to sum it up in one sentence, what do you teach OOH salespeople? […]
by Kathleen Sampey. Curb says its Taxi TV screens offer geotargeting, real-time RSS data integration, dayparting, and POI targeting to clients. Jason Gross, Chief Mobility Officer at Curb, sat down with StreetFight to discuss the company’s unique capabilities in the rideshare space. […]
June 14, 2023; Scotiabank Theatre, Toronto. Registration, speakers, agenda. […]
Product news, press releases, blogs, videos, etc. […]
Whether you are heading to the show or can’t make it to Orlando this year and want to read about what's coming in the days ahead, the InfoComm Daily has you covered. Check out the preview, and check back each day of the show for the latest edition—three new editions will be delivered on the days the show floor is open (Wednesday, June 14-Friday, June 16). […]
There’s a LOT of talk in the digital signage, DOOH and pro AV ecosystems about integrating AI into many aspects of day-to-day workflows, and ... […]
Sony Electronics added 16 professional BRAVIA 4K HDR displays to its portfolio with the launch of the BZ50L, BZ40L, BZ35L and BZ30L series, which are optimized for commercial environments where reliability, picture quality, and broad compatibility are required. […]
When the digital signage world thinks about brightness levels in displays, we tend to look at measures like 3,500 nits as being super-bright, but ... […]