Suzana Lay, The Grove Media. Digital out-of-home (DOOH) is showing impressive growth. Figures from WARC reveal the sector is set to grow to $11.5bn this year, faster than the growth expected in all other media channels. […]
Amanda Dorenberg, President of COMMB (Canadian Out of Home Marketing and Measurement Bureau) spoke at the 4th edition of e4m Neons OOH Conference. “One of the innovations we have taken in the Canadian space is we’ve ingested a national dataset. This is inclusive of 6.7 million road segments. […]
With so much focus on emerging and evolving technologies, like various kinds of LED, it’s easy to forget there’s still a big old trade ... […]
Multimedia installations have sometimes supplanted fountains and other water features in office, mall and hotel lobbies because digital is changeable and problems with ... […]
Aaron Poole, PML Group. Companies like Spotify are leading the way in combining Out of Home advertising with mobile technology, driving online action and enhancing brand engagement. OOH provides an opportunity to interrupt the consumer journey using omnichannel planning. […]
oOh!Media’s POLYGRAPH creative effectiveness study has revealed new data that shows brands using full motion out-of-home creative saw a 187% increase in buyers compared to those using static digital only. The findings, based on the analysis of anonymised customer transactional data, follow the launch of the outdoor advertising and media company’s new product oOh! […]
Comments on Legion Partners call for Clear Channel Outdoor to sell. A finance exec says a sale is doable but faces some regulatory barriers. It would be very doable to sell the whole enchilada. […]
OAAA: OOH Produces Second-Largest First Quarter Volume in History of the Medium. Out-of-home (OOH) advertising revenue increased one percent in the first quarter of 2023 compared to the previous year, accounting for $1.82 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). […]
DOmedia, the most-used out-of-home (OOH) ad buying software in the U.S., announced today that Mike Cooper has joined the leadership team to focus on international expansion and will assist with their next-generation OOH planning products. Previously, Mike served as Global President of Rapport Worldwide, an Interpublic Group Company (IPG). […]
Mesmerize a media company specializing in patient education at the point of care, has added screens from Higi, a Modivcare service and consumer health engagement company. […]
The OOH media firm Intersection has announced new AI-driven tools – what it calls “integration opportunities” – that allow for localization and personalization on ... […]
China is the largest OOH market in the world and our platform is integrated with 15 of the leading DOOH media owners covering over 1M screens across 92.9k sites with access to 91.9 billion impressions amongst a variety of valuable audiences and popular advertising seasons (i.e. 618 and Singles Day). […]
The new "supersite" – in the growing suburb Forrestdale – is located on the main arterial into the Armadale and Kelmscott areas, reaching commuters heading east towards these suburbs and the hills coming from the Tonkin Highway and Kwinana Freeway and is aimed at achieving the highest possible audience reach. Robbie Dery, chief commercial operating officer, oOh! […]
Billboard Insider’s take: Glad someone finally said it. The parts are worth more than the whole at Clear Channel Outdoor. Get smaller and more focused and pass the assets to lower leveraged owners who can invest in growth. […]
SAN ANTONIO, May 16, 2023 -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") today issued the following statement in response to a filing from Legion Partners Asset Management LLC ("Legion"). The Clear Channel Board of Directors and management team always welcome constructive conversations with our shareholders, including Legion. […]