Lucia Rabali, senior media planner at The MediaShop. Digital screens rely heavily on electricity for illumination and display, and during load shedding, DOOH becomes ineffective. This leads to limited brand visibility. […]
by Steve McClellan. The current programmatic media ecosystem is “rife with waste” to the tune of $13 billion and maybe as much $20 billion according to a new study by the Association of National Advertisers. The organization issued what it called a “first look” today of a more in-depth study that will be issued later this year. […]
ORLANDO – June 17, 2023 – InfoComm 2023 brought together the pro AV industry for a week on June 10-16 in Orlando, Florida. Total registrants for InfoComm 2023 reached 36,639. The show welcomed 29,325 verified attendees from 115 countries. […]
By Michael Kozlowski. Philips is very bullish about an electronic paper from E INK. They recently released the business monitor with an LCD screen and a secondary 13.3 E INK screen; they also have a dedicated 13.3-inch monitor. […]
This year’s winners as follows: WolfVision Cynap Videobar; Enado ProV6; Samsung OHB Outdoor Signage Display (24in, 46in, 55in) for the EV charging market; Audinate Dante AV-H; Jabra PanaCast 50 Video Bar System; Avocor L Series. […]
Bill Lodzinski, President and CEO of WV Outdoor received some good news recently. The city of Charleston, West Virginia approved a Bill that creates an opportunity to convert and/or build digital signs in the city on a very reasonable Cap & Replace basis. We reached out to Bill, to learn the details and got a terrific primer on how to work with local government. […]
By Wayne Cavadi, Systems Contractor News. It seems like not long ago, technology was all about the bells and whistles, and the product or solution that was packed with the most features and coolest look was the thing to have. Funny how quickly a pandemic changes things. […]
Inavate editors Hurrairah bin Sohail and Paul Milligan wrap up the second day of InfoComm 2023, focusing on software offerings, display products and the big surprises on the show floor. […]
Day Two at InfoComm in Orlando started slowly Thursday, but picked up and was quite busy by midday and on. That might well have ... […]
LG Business Solutions USA has unveiled a new digital signage display for public electric vehicle (EV) charging stations, an integrated solution that is expected to help maximize return on investment for installations at hotels, stadiums, shopping malls and more. Pairing 55-inch high-brightness LG digital displays with the powerful Broadsign out-of-home (OOH) advertising platform. […]
Programmatic digital out-of-home enables advertisers to reach their target audience with engaging content, according to Hivestack. Here, they present their go-to guide for the channel, covering campaign preparation, inventory selection, targeting, optimization, trading options, and measurement. […]
U.S. District Judge Danny Reeves ruled this week that Lexington’s current ban on electronic billboards was constitutional and that it was “a valid content neutral regulation of speech.” Lamar, which estimates it has one hundred billboards in the county, has been alleging the city’s ban on electronic billboards violated the First Amendment among other claims. […]
Inavate EMEA and APAC editors Paul Milligan and Hurrairah bin Sohail share their thoughts on day one of the show, reflecting on larger than expected crowds and some standout products from the show floor. […]
Sitting back in my hotel room quite impressed with myself for doing the wise thing, for a change, by getting the hell out of ... […]
The tech effort comes after a successful three-year pilot initiative with a goal of boosting in-store consumer experiences via interactive media and digital merchandising, according to a press release. […]