Editors’ Picks

rAVe’s guide to educational sessions at InfoComm 2023 taking place June 10-16 in Orlando, Florida

InfoComm 2023 is right around the corner, and there is no shortage of things to keep you entertained. Once you’re on the show floor for a while, though, you may find yourself eager to take a load off of your feet. Here is a quick list of educational sessions you should consider attending at InfoComm 2023. […]

ravepubs.com
Wed, May 24, 2023 at 12:17 AM

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US public OOH ad operators see debt costs rising (Billboard Insider)

The weighted average interest rate on public out of home debt has risen by approximately 1.5% over the last year due to Federal Reserve interest rate increases. Lamar Advertising has the lowest weighted average cost of debt at 4.8%. Clear Channel Outdoor has the highest cost of debt at 7.2%. […]

billboardinsider.com
Tue, May 23, 2023 at 11:44 PM

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Apple Spinning Up Its Own Micro LED Display Production In Taiwan: Report (16:9)

Apple is getting directly involved in the development and manufacturing of micro LED displays, but the tech giant’s focus will be on small screens, ... […]

sixteen-nine.net
Tue, May 23, 2023 at 11:38 PM

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A preview of InfoComm 2023 taking place June 10 – 16 in Orlando, Florida: more end users are expected (Yahoo)

AV Technology's content director, Cindy Davis sat down with AVIXA's, director of Live Content, U.S./Canada, Annette Sandler, to learn about the InfoComm experience for end users and what’s in store in Orlando. CD: Products and solutions shown at InfoComm are not sold directly to end users. […]

yahoo.com
Tue, May 23, 2023 at 11:29 PM

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OOH ad tech management platform DoohClick strengthens programmatic offering via integration with programmatic OOH SSP Place Exchange

The partnership gives DoohClick’s clients the ability to seamlessly plug into Place Exchange’s SSP to unlock the power of programmatic advertising and continue to tap into a broad array of demand through Place Exchange’s direct integrations with top DSPs. […]

doohclick.com
Tue, May 23, 2023 at 11:28 PM

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Clear Channel Outdoor: European business sale might help it repay (part of) the debt and raise the valuation of the US business (Seeking Alpha)

Dalius Taurus, Investing Group Leader. After a potential divestiture, CCO would be in a position to repay a portion (around $1bn) of its currently outstanding debt (net debt of $5.2bn). More importantly, the potential sale would shine a light on the company's significantly higher-margin US business. […]

seekingalpha.com
Tue, May 23, 2023 at 11:04 PM

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Applications are open for Nancy Fletcher Scholarship for young women aspiring to have a career in outdoor advertising (Billboard Insider)

To apply for the $5,000 scholarship, students with a connection to the OOH industry must demonstrate the passion and leadership qualities and skills that helped shape Ms. Fletcher’s career as an industry leader. Candidates must also submit an essay about a woman they admire. […]

billboardinsider.com
Tue, May 23, 2023 at 12:17 AM

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Clear Channel Outdoor, Airports Division commissions study – study says airport advertising is ‘highly effective’ (PRNewswire)

The CCO-commissioned Nielsen Scarborough recontact study provides insights into frequent and business travelers' responses to airport advertising, and the behaviors they take after seeing an ad. 83% of Frequent Flyers notice airport advertising with 3-out-of-4 associating airport advertising with high-quality brands. […]

prnewswire.com
Tue, May 23, 2023 at 12:14 AM

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SpinetiX pitches its digital signage SaaS (AVNetwork)

Nicolas Meyer, VP of Marketing and Channel Management at SpinetiX. A true digital signage SaaS offers end users an easy way to get started through a simple-to-access web-based interface and without the need for extensive technical expertise or training. The user interface is intuitive and user-friendly, allowing even non-technical users to create and manage their own content. […]

avnetwork.com · Promoted content
Tue, May 23, 2023 at 12:10 AM

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AdTECH: OOH – Toronto conference May 24, 2023

12.30 REGISTRATION. 13:00 - Welcome:  Chair | Stephanie Gutnik | Global Head of DOOH | Yahoo. 13:30 - Keynote:  Thierry Lessard | Head of Data and Technologies | Cartier Media. […]

2023adtechyto.dailydooh.net
Mon, May 22, 2023 at 11:17 PM

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OOH ad sales tips: How to get a client or prospect to meet face-to-face (Billboard Insider)

Kevin Gephart. The pandemic exacerbated a trend that began a while ago. Advertisers and their ad buyers always appear to be too busy or too disinterested to take face-to-face meetings. […]

billboardinsider.com
Mon, May 22, 2023 at 10:29 PM

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GroupM, Kinetic and programmatic DOOH SSP myAdbooker are expanding into Pakistan (Business Recorder)

This strategic partnership between Groupm and Kinetic is expected to bring a new level of innovation and expertise to Pakistan’s expanding DOOH landscape - moving the industry towards precision marketing. myAdbooker, Netherlands, also joined the event as a strategic partner for developing the supply side platform (SSP) in Pakistan. […]

brecorder.com
Mon, May 22, 2023 at 10:28 PM

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How brands can take advantage of the tourism boom by using OOH advertising (EMC Outdoor)

We may have gotten through the revenge travel bounce back, and the possibility of recession seems daunting, but the recovery of the travel industry is not slowing down. Perhaps in the post-pandemic world, we’ve all gained an appreciation for the new experiences we took for granted and are focusing more on them in our lives. […]

emcoutdoor.com
Mon, May 22, 2023 at 10:09 AM

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Digital Signage Case Study – International Footwear Brand (Allsee)

By Tom Rock. International Footwear Brand (IFB) is an American fashion company founded in 1978 primarily known for its sheepskin boots and also specialise in other footwear, accessories and home textiles. Renowned for their distinctive premium and comfortable footwear the brand is synonymous with high quality products. […]

allsee-tech.com · Promoted content
Mon, May 22, 2023 at 5:31 AM

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Blackstone Inc. Nears Deal to Buy Majority Stake in Billboard Operator New Tradition Media, Valued at $500 million to $750 million (Bloomberg News)

Kamaron Leach and Liana Baker, Bloomberg News. The deal gives Blackstone an entry into a US market led by public companies Clear Channel Outdoor Holdings Inc., Lamar Advertising Co. and Outfront Media Inc. […]

bnnbloomberg.ca
Sun, May 21, 2023 at 10:01 PM

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