Editors’ Picks

India’s OOH (out-of-home) media grew 86 percent in 2022 (Indian Broadcasting World)

The OOH (out-of-home) media grew 86 percent in 2022 to INR37 billion, the value of which includes traditional, transit and digital media, but excludes untracked unorganized OOH media such as wall paintings, billboards, ambient media, storefronts, proxy advertising, etc., according to a Ficci-EY report. […]

indianbroadcastingworld.com
Mon, May 29, 2023 at 8:05 PM

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DOOH is becoming one of the components of effective omnichannel campaigns (AdNews)

By Aaron McKee, CTO at Blis. The prevalence of OTT, DOOH, CTV and mobile presents a unique opportunity to reach a wider audience and build your brand. However, running ads on multiple channels to connect with customers at different touchpoints traditionally requires complex planning and activation strategies. […]

adnews.com.au
Mon, May 29, 2023 at 8:01 PM

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Creative trends and techniques that can help advertisers get better ROI from DOOH campaigns (DOOH South Africa)

Pia Petersen, Managing Director, Ocean Outdoor Denmark. From bold 3D digital illusions and special effects to giant analogue formats, digital advancements and technologies such as artificial intelligence, augmented reality and virtual reality are driving exponential success for OOH. […]

dooh.co.za
Mon, May 29, 2023 at 7:28 PM

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Broadsign’s DOOH ad tech platform extends its reach as far as Papua New Guinea

For brands and advertisers, the Port Moresby screen is prime advertising real estate. In operation since September 2022, the large-format display sits just a stone’s throw from Port Morseby’s downtown core and overlooks the ocean, it’s no wonder that this large-format display is getting everyone talking. […]

broadsign.com · Promoted content
Mon, May 29, 2023 at 7:20 PM

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How DoohClick uses weather data to execute effective contextual DOOH campaigns

Jonas Glad, CEO at Doohclick AB. The Gods weren’t smiling on the British Isles earlier this month where the heavens opened as the nation crowned its new King and Queen. A gift for those swift footed OOH advertisers not running either a Royal motif or commemorative creative. […]

doohclick.com · Promoted content
Mon, May 29, 2023 at 7:19 PM

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The move from low-tech ad sales to programmatic has attracted more advertisers to New York subway DOOH network (Adweek)

By Catherine Perloff, Adweek staff reporter. Despite being a place for buzzy brands to advertise, the process of buying ads on the MTA has remained low-tech, with inventory only available via directly sold insertion orders. […]

adweek.com
Sun, May 28, 2023 at 7:11 PM

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Stuck in traffic on the Schuylkill Expressway? Billboard advertisers hope so (The Philadelphia Inquirer)

by Ariana Perez-Castells. Philly has some of the country’s most congested roads. That’s great news for billboard advertisers. […]

inquirer.com
Sun, May 28, 2023 at 7:02 PM

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Clear Channel Outdoor CFO: The invasion of Ukraine has been a factor in slowing the process of European asset sale (Billboard Insider)

Brian Coleman, CFO, Clear Channel Outdoor. Unfortunately, after — shortly after it was launched, there was some geopolitical events, including the invasion of Ukraine, that caused us to pivot on the process we were undergoing and prioritized the lower-margin noncore to Europe businesses, which we continue to look at. In fact, we successfully closed the sale of Switzerland at the end of March. […]

billboardinsider.com
Fri, May 26, 2023 at 10:52 PM

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Clear Channel Outdoor’s 1st quarter 2023 financial results at a glance: Infographic (Billboard Insider)

SignValue has prepared the following analysis of Clear Channel Outdoor’s 1st Quarter 2023 financials. […]

billboardinsider.com
Fri, May 26, 2023 at 10:47 PM

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OOH ad sales tip: Should you add emotions to your pitch? (Billboard Insider)

Lisa & Dan Nausley. If features and benefits don’t persuade people to buy, what does? The answer lies in emotions. […]

billboardinsider.com
Fri, May 26, 2023 at 10:44 PM

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DOOH-focused Ad Tech Firms Adomni, Kubient Agree To “Reverse Triangular Merger” (16:9)

The Las Vegas-based DOOH ad planning and buying platform Adomni is at the center of a complicated merger agreement that sees it blended with ... […]

sixteen-nine.net
Fri, May 26, 2023 at 11:03 AM

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Hivestack’s programmatic DOOH DSP helps GroupM deliver results for advertisers in Korea (Hivestack)

Youngji Moon, Programmatic Trader at GroupM. We recently ran an ad campaign for a world-famous sports apparel company. The advertiser was targeting young people who were interested in running and encouraged them to participate in a marathon. […]

hivestack.com · Promoted content
Fri, May 26, 2023 at 12:17 AM

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Starting July 1, 2023, Maryland will ban sellers of recreational cannabis from using out-of-home advertising (Billboard Insider)

One of our advertisers (WAAVE Medical Marijuana Dispensary) received notice on Friday, May 12, 2023, from the Maryland Cannabis Administration, stating that they must sign an attestation that they will comply with the new advertising regulations that were part of the lager cannabis reform bill that passed and was signed by the Governor last week (please see page 82 in the following link for the advertisement regulations: https://mgaleg.maryland.gov/2023RS/Chapters_noln/CH_254_hb0556e.pdf) Based upon this signed legislation from the Governor of Maryland, the State is banning OOH: “ENGAGE IN ADVERTISING BY MEANS OF PLACING AN ADVERTISEMENT ON THE SIDE OF A BUILDING OR ANOTHER PUBLICLY VISIBLE LOCATION OF ANY FORM, INCLUDING A SIGN, A POSTER, A PLACARD, A DEVICE, A GRAPHIC DISPLAY, AN OUTDOOR BILLBOARD, OR A FREESTANDING SIGNBOARD. […]

billboardinsider.com
Thu, May 25, 2023 at 4:44 PM

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Outfront’s 1st Quarter 2023 financial results at a glance: infographic (Billboard Insider)

SignValue has prepared the following analysis of OUTFRONT’s 1st Quarter 2023 financials. […]

billboardinsider.com
Thu, May 25, 2023 at 4:34 PM

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BOE Shows 110-inch 16K MicroLED Monitor At Display Week (16:9)

Image via Twitter – credit Vincent_Teoh The Society for Information Display’s annual display nerd fest – called Display Week – is on this week ... […]

sixteen-nine.net
Thu, May 25, 2023 at 9:43 AM

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