Editors’ Picks

San Antonio to reduce the number of overall signs, will convert more signs to digital (Billboard Insider)

Currently, the city has fewer than 800 signs and will see that number reduced further as the City Council approved a plan which will allow 24 new digital signs over the next three years. The new permits requires billboard owners to agree to remove four static billboards for the right to construct each digital structure. […]

billboardinsider.com
Mon, Jun 5, 2023 at 4:04 PM

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Broadsign presents a Programmatic DOOH certification course for buyers – DOOHX

Who's this course for? This course is right for you if... […]

doohx.io
Mon, Jun 5, 2023 at 4:02 PM

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Singapore-based OOH ad software provider Moving Walls to power 45,000 DOOH screens in Latin America via integration with programmatic platform Adsmovil

Moving Walls and Adsmovil Launch Automated OOH Advertising across Latin America. […]

Moving Walls
Mon, Jun 5, 2023 at 4:01 PM

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Intuiface Evolves Software To Allow Its Interactive Experiences To Run On Third-Party CMS Platforms (16:9)

The French software firm Intuiface has announced new advances with its platform that enable more powerful interactive solutions that can work within third-party digital ... […]

sixteen-nine.net
Mon, Jun 5, 2023 at 12:46 PM

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New-ish, Tech-Backed DOOH Network Looking To Roll Strikes In US Bowling Centers (16:9)

The build-it-and-hope-the-ad-buys-come third-party ad network model has had mixed results through the maybe 25 years it’s been tried, but a relatively new run at ... […]

sixteen-nine.net
Mon, Jun 5, 2023 at 11:12 AM

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Proto Tilts Its Hologram-Ish Display Stalls To Landscape Mode For Virtual Meetings Use (16:9)

The company that introduced the concept of hologram-ish virtual presence transparent LCD displays, and spawned numerous firms “inspired” by the idea, has started showing ... […]

sixteen-nine.net
Mon, Jun 5, 2023 at 8:41 AM

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Video: Etulipa’s CEO Demos, Explains Electro-Wetting Reflective Display (16:9)

Here’s a good, detailed look at those reflective displays from the Dutch start-up Etulipa – done as a video interview with CEO Has Feil ... […]

sixteen-nine.net
Mon, Jun 5, 2023 at 8:12 AM

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Clear Channel Outdoor CEO: Expect more asset sales (Billboard Insider)

Scott Wells, CEO of Clear Channel Outdoor. We’re definitely not done…We need to exit Europe in a reasonable time frame to become a REIT. […]

billboardinsider.com
Sun, Jun 4, 2023 at 8:31 PM

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Activists: Digital Kiosks Are First Step to Blighting San Diego with Ad Billboards (Times of San Diego)

by Pamela Wilson. Rumors are rampant at City Hall that the ad screens are just the tip of the iceberg. Next will be a wholesale dismantlement of sign limits — so expect wraps, digital billboards, and other visual litter in the near future. […]

timesofsandiego.com
Sun, Jun 4, 2023 at 4:22 PM

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OOH ad sales tip: How sales have changed since the pre-covid time (Billboard Insider)

Lisa & Dan Nausley. The economic landscape in 2023 is as uncertain and volatile as it was in 2020, once the initial shock of the shutdown wore off. How Healthy Are Your Pipelines? […]

billboardinsider.com
Fri, Jun 2, 2023 at 5:49 PM

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Broadsign Turns 20; Adds Access To More DOOH Screens Via Flow City Integration (16:9)

Happy birthday to the folks at Montreal-based Broadsign, which has now been in business for 20 years. We tend to think of the digital ... […]

sixteen-nine.net
Fri, Jun 2, 2023 at 4:31 PM

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Programmatic DOOH campaign case study: McDonald’s Japan (Hivestack)

McDonald’s programmatic DOOH interactive campaign resulted in over 2 million participants. Campaign Details. In order to better understand their customers' habits, McDonald’s Japan launched an internal study to find patterns of purchasing behaviour and menu choices at their restaurants. […]

hivestack.com
Fri, Jun 2, 2023 at 4:29 PM

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Update A Digital Sign, By Texting It (16:9)

Orlando-based software and services provider Xpodigital has developed an interesting, and patented, capability for quickly revising announcements and calls to action on networked screens ... […]

sixteen-nine.net
Fri, Jun 2, 2023 at 8:19 AM

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WOO Global Congress Lisbon June 7th – 9th – Updated Programme (WorldOOH)

The last time the global Out of Home industry gathered in Europe for annual Congress was back in 2018, in Sorrento when we were known as FEPE International (Federation European Publicite Exterieur) referencing our European roots from foundation in 1959. Since then, a lot has changed. […]

worldooh.org
Thu, Jun 1, 2023 at 5:57 PM

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Broadsign adds more programmatic DOOH inventory in the UK by integrating its SSP with Flow City’s demand-side platform

Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups. […]

broadsign.com
Thu, Jun 1, 2023 at 2:28 PM

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