Editors’ Picks

New Zealand’s retail DOOH network adds its 400 screens to Hivestack’s programmatic platform (Stop Press)

HYPER, fast becoming New Zealand’s largest retail DOOH media network, has announced a new partnership with Hivestack, a leading independent, programmatic digital out of home ad tech company. HYPER’s network of 400 premium DOOH screens across Mobil, Liquorland, Briscoes and Rebel Sport store networks will now be exclusively available on the Hivestack DSP. […]

stoppress.co.nz
Wed, Jun 7, 2023 at 12:14 AM

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Firefly Gets Beyond Pure DOOH Ad Sales; Enters Joint Venture Providing Tech To Abu Dhabi Media Firm (16:9)

Anyone who has run a digital OOH ad network has learned, sometimes the hard way, that it looks easier than it is to make ... […]

sixteen-nine.net
Wed, Jun 7, 2023 at 12:11 AM

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Programmatic DOOH platform Vistar Media to use location intelligence data from AdSquare for audience targeting (ExchangeWire)

With this integration, Vistar Media gains access to comprehensive audience data and SDK-derived location data from Adsquare. Using these insights, Vistar Media can now score each poster location of integrated OOH inventory, enabling precise planning and programmatic delivery of digital OOH (DOOH) campaigns. […]

exchangewire.com
Wed, Jun 7, 2023 at 12:10 AM

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Vistar Media Adds Design Services To Its Overall Programmatic DOOH Offer (16:9)

NYC-based programmatic DOOH platform Vistar Media – I think the cool kids use the term P-DOOH – has taken the interesting step of not ... […]

sixteen-nine.net
Wed, Jun 7, 2023 at 12:10 AM

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Lots Of Education Options Next Week At InfoComm. Here’s What I Hope To Sit In On (Or Have To!) (16:9)

InfoComm is next week and I am starting to think through what educational sessions I want to hit that relate to digital signage and ... […]

sixteen-nine.net
Tue, Jun 6, 2023 at 9:55 PM

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Outdoor Advertising Convention 2023 July 28-29 in Delhi (OA Asia)

The 17th edition of Outdoor Advertising Convention, the largest OOH event organised every year in India, will be conducted at Manekshaw Centre, Delhi Cantonment on July 28-29, 2023. […]

oacasia.org
Tue, Jun 6, 2023 at 9:52 PM

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How to raise your OOH ad rates when advertisers push back (Billboard Insider)

Kevin Gephart. Contracts are renewed 52 weeks a year. Always be servicing as though your client WON’T renew. […]

billboardinsider.com
Tue, Jun 6, 2023 at 9:50 PM

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Broadsign adds static OOH ad management functionality to its DOOH software platform

With Static Campaigns now available as part of the Broadsign Platform, you can manage your static inventory and workflows alongside your digital and programmatic ones, making the Broadsign Platform the one-stop-shop solution for everything out-of-home. Close deals quicker with real-time inventory availability. […]

broadsign.com
Tue, Jun 6, 2023 at 6:05 PM

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Digital OOH-Focused Broadsign Adds Support For Managing, Analyzing Static OOH Inventory (16:9)

It is slightly weird and ironic that after all the efforts in recent years to convince media companies to transition their “faces” from static ... […]

sixteen-nine.net
Tue, Jun 6, 2023 at 6:04 PM

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Link Media Outdoor’s Q1 2023 results at a glance: Infographic (Billboard Insider)

SignValue has prepared an infographic summarizing the 1st Quarter 2023 performance of Link Media Outdoor, the roadside billboard company which is wholly owned by Boston Omaha Corporation. […]

billboardinsider.com
Tue, Jun 6, 2023 at 4:34 PM

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Ten legal tips for independent billboard operator startups (Billboard Insider)

Richard & Chris Rothfelder and Mike Falick. Number 3: Applying for permits. The outdoor advertising business is heavily regulated, at the local, state, and national levels. […]

billboardinsider.com
Tue, Jun 6, 2023 at 4:29 PM

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Orlando Sports Bar Has 60 Feet Of Fine Pitch LED Video Wall (16:9)

It’s insanely hot and humid in Orlando, so I have an excellent excuse for needing to visit bars there next week to rehydrate. One ... […]

sixteen-nine.net
Tue, Jun 6, 2023 at 8:45 AM

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Cemetery Down Under Using Digital Wayfinding Totems To Enable Seamless, Lowered-Stress Visits (16:9)

A cemetery in Western Australia has deployed three outdoor-rated digital display totems to help visitors find their way around the grounds and locate the ... […]

sixteen-nine.net
Tue, Jun 6, 2023 at 7:55 AM

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Intersection CEO Chris Grosso On Smart City DOOH Networks And Using AI For Ad And Content Targeting (16:9)

The out of home media company Intersection is probably best known as the operator of that network of smart cities display totems – called ... […]

sixteen-nine.net · Promoted content
Tue, Jun 6, 2023 at 12:10 AM

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Lamar CEO: it’s getting harder to raise rates (Billboard Insider)

Sean Reilly, CEO, Lamar Advertising. So this time last year, we were getting double digits that’s not happening anymore. Part of it is because our local customers are saying, “Well, wait, wait, wait, wait. […]

billboardinsider.com
Mon, Jun 5, 2023 at 4:06 PM

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