Editors’ Picks

In Australia, food, banks pile into OOH as overall September ad market was down 1.5% – SMI (Mi3)

The Australian advertising market is showing signs of recovery, according to data from Guideline SMI's September report, indicating a slight improvement in total bookings, down 1.5% from the record spend reported in September 2023. But the local ad market is still pacing well behind the UK and US advertising sectors in growth terms this year. […]

mi-3.com.au
Mon, Nov 4, 2024 at 5:01 PM

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OOH measurement: The “opportunity to see” model is riddled with inadequacies and assumptions (BandT)

Allan Breiland, research lead – Australia for On Device. Most OOH measurement strategies are post-campaign surveys, which question people on their travels (such as when they travelled, and how long for), in order to determine whether they had an “opportunity to see” an ad. […]

bandt.com.au
Mon, Nov 4, 2024 at 4:59 PM

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Australian ad spend was down just 0.2% for the first nine months of the year; outdoor advertising was up 15.8% in September – SMI report (AdNews)

By Chris Pash. The big winner is outdoor media with 15.8% growth in September to take its total market share to a record 16%. Nicola Barnes, head of investment - iProspect, said “We are definitely observing a shift towards outdoor advertising among our clients, with more brands adopting innovative formats and prime locations. […]

adnews.com.au
Mon, Nov 4, 2024 at 4:51 PM

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LG’ Display’s colour perception measurement method adopted as industry standard (AVInteractive)

LG Display’s ‘colour perception difference measurement method’ has been adopted as the international standard technical specification by the International Electrotechnical Commission (IEC). Differences in colour perception refer to the phenomenon where the same colour displayed on a screen is perceived differently by viewers, leading to colour distortion. […]

avinteractive.com
Mon, Nov 4, 2024 at 4:44 PM

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AV industry leader calls for aid after devastating flooding in Spain (AVInteractive)

By Guy Campos. Juan Jose Vila, CSO of Equipson and Fantek, in Valencia, Spain, is appealing for aid after floods took many lives and left thousands homeless, and trapped without food, water and medicine. A leading supporter of Spanish and international AV trade associations is calling for aid, after his home city was struck by some of the most devastating floods the region has ever seen. […]

avinteractive.com
Mon, Nov 4, 2024 at 4:39 PM

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What OOH Ad Buyers Wish OOH Sales Reps Knew – Part 2 (Billboard Insider)

Kevin Gephart. To sell more OOH faster we must understand what buyers, in this case professional buyers, want from sales reps. I interviewed Ali Broback, Chief Client Officer, Partner at ODN, and Matt B0rders VP of Media, at ODN. […]

billboardinsider.com
Mon, Nov 4, 2024 at 4:07 PM

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Giant LED Wrap-Around Lights Up On Flagship Facade Of Korean Retailer (16:9)

Samsung has lit up a big new LED display in home city’s Seoul’s iconic Myeongdong shopping district, wrapping around the facade of the high-end ... […]

sixteen-nine.net
Mon, Nov 4, 2024 at 10:34 AM

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Here Are The 2025 Global Digital Signage Awards Finalists (16:9)

The finalists have been sorted across a pile of diverse categories for the 2025 Global Digital Signage Awards, which will be handed out a ... […]

sixteen-nine.net
Mon, Nov 4, 2024 at 10:17 AM

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Billboard battles: Fight over Trump waged on Milwaukee’s roads (MSN)

Story by Mark Alesia, Investigative Reporter, Jordan Green, Investigative Reporter, Dave Levinthal. When visitors land at Milwaukee Mitchell International Airport, they are deluged by huge billboards for the Heritage Foundation, the Washington, D.C.-based conservative group behind the highly contentious Project 2025 "presidential transition" plan. […]

msn.com
Sun, Nov 3, 2024 at 3:29 PM

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Kamala Harris ads take over the Las Vegas Sphere (MSN)

by Natalie Fear. This is the first instance that the Las Vegas sphere has been utilised for political branding. The latest stunt from the Democratic Party is a larger-than-life endorsement, seeing candidate Kamala Harris beamed up on one of the biggest billboard advertising screens around – the Las Vegas Sphere. […]

msn.com
Sun, Nov 3, 2024 at 3:22 PM

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Tokyo to sell outdoor ads to cover costs of its projection mapping shows (Asahi Shimbun)

By KAHO MATSUDA/ Staff Writer. The Tokyo metropolitan government building will soon display ads on the facade of its 243-meter-tall building in Shinjuku Ward to offset the expenses from a dazzling projection mapping project designed to attract tourists. It set aside 950 million yen ($6.2 million) in the current fiscal year budget for the projection mapping that kicked off nightly in February. […]

asahi.com
Sat, Nov 2, 2024 at 3:36 PM

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Adams Outdoor Advertising acquires 28 static and digital billboards from Kegerreis Outdoor Advertising Charlotte

CHARLOTTE, N.C.--Adams Outdoor Advertising ("Adams") has acquired all 28 billboard assets in the Charlotte market from Kegerreis Outdoor Advertising LLC ("Kegerreis"), effective October 31, 2024. The terms of the transaction remain undisclosed. This acquisition enhances Adams’ out-of-home advertising coverage in one of the fastest-growing markets in the United States. […]

Adams Outdoor
Sat, Nov 2, 2024 at 3:35 PM

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Sold out: Out-of-Home Day by Advertising Club of Toronto – November 04, 2024

This year’s event takes place at The Carlu (444 Yonge St, #7, Toronto, ON, M5B2H4) on November 4th 2024, from 10:30AM to 5:00PM. Join us as we celebrate those who work behind the scenes to bring great campaigns to life. Planners and Marketers understand that great OOH is the merger of great creative and strategic placement, OOH Day celebrates them. […]

adclub.ca · Promoted content
Fri, Nov 1, 2024 at 4:20 PM

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Huntington Billboards acquires 176 interstate signs from Moreland Signs (Billboard Insider)

This acquisition significantly increases Huntington’s billboard density across its current markets (while also adding some great new markets) enhancing the company’s ability to serve its advertising clients with greater reach and impact. The newly acquired assets add to Huntington Billboards’ extensive portfolio, which now includes over 4,000 billboard displays across 14 states. […]

billboardinsider.com
Fri, Nov 1, 2024 at 4:14 PM

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Clear Channel Outdoor reports US revenue up 5%, explains reasons for failed Spain sale (Billboard Insider)

Clear Channel Outdoor CEO Scott Wells. Negotiations for the sale of Europe north are continuing and we remain committed to exiting Europe at a price that reflects the value being delivered by this business. […]

billboardinsider.com
Fri, Nov 1, 2024 at 4:11 PM

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