There was a lot of fantastic display technology on show last week at InfoComm in Orlando, but the dozens of LED manufacturers who were ... […]
By Asa Hiken and Brian Bonilla. As AI spreads through adland, the technology has arrived at the Cannes Lions International Festival of Creativity, where it attracts attention in the form of panels, out-of-home advertising and more... […]
Jasper Oswin, Senior sales director, EMEA, StackAdapt. What makes this channel uniquely versatile is that it can be leveraged to cast a wide net that reaches a broad audience, which is ideal for brand awareness. Or advertisers can target a more niche audience by layering in targeting tactics – like with geotargeting which will maximise the chance of a conversion. […]
One of the winners at InfoComm 2023 was The Wall: a customizable modular display solution that offers high-resolution immersive viewing experiences. The screen has been used in diverse environments including traffic control centers, automobile design centers and product launch events. […]
SALT LAKE CITY & JERSEY CITY, N.J.--Quotient Technology Inc. (NYSE: QUOT) (“Quotient”), a digital promotions and media technology company, and Neptune Retail Solutions (“Neptune”), an omnichannel retail marketing company with a network of in-store and digital solutions, have signed a definitive agreement to combine through Neptune’s all-cash acquisition of Quotient. […]
We computed the list based on total compensation in each company’s 2022 14A proxy statement. Three observations: Everyone except Reilly and Wells is down. Reilly should be paid more and the other CEOs should be paid less. […]
The retail media provider Cooler Screens, which has a lot of investor capital, equips POS refrigerated cabinets with display doors that show the product range as well as advertising. But consumers and, surprisingly, retail companies are increasingly resisting the big screens, while advertisers are enthusiastic about the retail media offering. […]
One of the more compelling interactive display solutions I’ve ever seen made me say Oh Wow! when I first saw it 10-plus years ago, ... […]
Here is another video from last week’s mixer in Orlando during InfoComm 2023, shot and uploaded by Hao Le of the Toronto interactive software ... […]
One important takeaway was the growing use of automation in the OOH space. Industry leaders highlighted the need to embrace technology and automate processes to make advertising operations more efficient. By using data, automation and machine learning, advertisers can make smarter decisions and run more successful campaigns. […]
by Andrew Golden. Consumer packaged goods (CPG) marketers have a tough job — addressing changes in consumer behavior, climbing inflation rates and an ever-growing number of competitors vying for shopper attention are just a few of their common challenges. In addition, the traditional buyer’s journey (see an ad, buy a product) is long gone. […]
Definition and Purpose of an Insertion Order. An insertion order is a legal document that outlines the agreement between an advertiser and a publisher for a specific advertising campaign. It serves as a contract for the purchase of advertising space, essentially guiding the publisher on how to distribute the ads. […]
This integration further expands Clear Channel’s programmatic service in the market as part of Clear Channel LaunchPAD, a pan-European advertising platform offering programmatic, automated, and direct buying channels. […]
An industry friend sent me a copy of the complaint filed with an Illinois court regarding the dispute between US chain drug giant Walgreens and Cooler Screens, the DOOH start-up that was retrofitting the store’s chiller sections with custom-made transparent LCD screens embedded in the doors. It’s a big freaking $200 million mess. […]
It was in my head as I briskly walked to beat the shuttle bus rider rush as Day 2 of InfoComm wound down that ... […]