Editors’ Picks

LCDs, Projector Screens, microLEDs, The Displays that Didn’t Disappoint at InfoComm 2023 (Commercial Integrator)

Booths from digital signage, videowall and projection companies typically get the most attention, with passersby often stopping to take photos of these impressive displays. That was again the case this year, as display manufacturers stopped at nothing to bring impressive, jaw-dropping visuals to the more than 29,000 attendees. […]

commercialintegrator.com
Mon, Jun 26, 2023 at 11:35 PM

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What makes a great billboard site (Billboard Insider)

Andy Goodman, Age Advertising. An unobstructed view to the freeway The outside of a curve. A long approach A great right hand read that you know shows up in the center of your windshield. […]

billboardinsider.com
Mon, Jun 26, 2023 at 11:35 PM

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Grocer Giant Albertson’s Publishes Framework For Establishing Needed Retail Media Network Standards (16:9)

US grocer Albertson’s has taken the interesting step of publishing a framework for establishing standards and best practices for the rapidly expanding area of ... […]

sixteen-nine.net
Mon, Jun 26, 2023 at 9:51 AM

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What benefit does the right CMS offer DOOH media owners and how can this technology save media owners money in the long term? (DOOH South Africa)

Jonas Glad, CEO at Doohclick AB. Around 93.5% of advertisers (figure is based on global ad spend by medium) don’t currently spend their budgets on OOH. And then there are those businesses only using internal and point of sale display but not OOH retail displays. […]

dooh.co.za · Promoted content
Mon, Jun 26, 2023 at 9:50 AM

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Retail Media Network Tech Firms Neptune, Quotient “Combine” In $430M Deal (16:9)

A couple of retail media network technology firms have “combined” – with NYC-based Neptune Retail Solutions reaching an agreement to acquire the Salt Lake ... […]

sixteen-nine.net
Mon, Jun 26, 2023 at 8:28 AM

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Sao Paulo Bus Stops Add Video Conferencing For Nighttime Comfort And Safety (16:9)

Hat Tip Kelson Schmitt for pointing this out … It’s unfortunate this is necessary, but noting that, also interesting that a Brazilian out of ... […]

sixteen-nine.net
Mon, Jun 26, 2023 at 8:00 AM

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Programmatic OOH outperforms online advertising (Talon promo on Campaign)

Nicola Fox, head of programmatic at Talon. Programmatic out-of-home beats digital and social in effectiveness benchmarks. Inflation, recession and supply chain issues show no sign of going away as 2023 continues and for both brands and consumers, every penny counts. […]

campaignlive.co.uk · Promoted content
Mon, Jun 26, 2023 at 12:10 AM

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VSBLTY, Shelf Nine and Phoenix Vision to build AI-driven national digital retail media screen network

PHILADELPHIA, June, 2023 -- VSBLTY Groupe Technologies Corp. […]

VSBLTY
Sun, Jun 25, 2023 at 7:01 PM

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Bank HQ Puts In Reactive Digital Koi Pond As Calming Oasis For Staffers, But Tops It With Big TVs??? (16:9)

My first reaction to this interesting set-up in a common area of a corporate campus is “Hmmm ….” Like tilting my head and rubbing ... […]

sixteen-nine.net
Sun, Jun 25, 2023 at 7:00 PM

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Advantages and Disadvantages of E-Paper Displays (Good e-Reader)

By Navkiran Dhaliwal. E-paper consumes less energy and provides enhanced readability than other types of displays. But every technology comes with cons also. […]

goodereader.com
Sun, Jun 25, 2023 at 6:51 PM

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OOH ad operator OUTFRONT explains how it executes programmatic DOOH campaigns (Hivestack)

OUTFRONT is one of the leading OOH media owners in the US, with inventory across roadside digital billboards in various markets, transit shelters, urban panels and spectaculars. We provide an integrated and targeted platform to connect brands to their desired audiences, as they go through their daily journeys. […]

hivestack.com · Promoted content
Sun, Jun 25, 2023 at 6:34 PM

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JCDecaux integrates its street furniture screen inventory in Brasil with Google’s omnichannel programmatic platform (Market Hub)

JCDecaux, the Out of Home (OOH) media company, has integrated its portfolio with Google’s programmatic media solution, Display & Video 360 (DV360), made possible through VIOOH, a digital platform premium of OOH and world leader in Supply Side Platform (SSP). […]

markethub.androidfinal.com.br
Thu, Jun 22, 2023 at 4:43 PM

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US OOH ad operator AllOver Media purchases truck media company Boxi

LOS ANGELES, June 22, 2023 -- AllOver Media, the company that calls itself "the largest multi-platform Out-Of-Home (OOH) media company in the U.S.," has acquired Boxi, that calls itself "the nation's largest tech-infused truck media company. […]

Boxi
Thu, Jun 22, 2023 at 4:34 PM

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ANA Study on Programmatic Fraud is Good News for OOH (Billboard Insider)

The study finds that 15% of total online ad spending and 21% of online ad impressions are fraudulent. Money is being diverted to low quality made for advertising websites which generate traffic from clickbait headlines. […]

billboardinsider.com
Thu, Jun 22, 2023 at 4:03 PM

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Clever London Underground DOOH Campaign Adds 1960s Feel To Escalators (16:9)

Hat Tip Damian Rezner for noticing this … This is a campaign in the London Underground system aimed at helping people living with dementia ... […]

sixteen-nine.net
Thu, Jun 22, 2023 at 11:24 AM

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