Editors’ Picks

How Summit Outdoor Media executes DOOH campaigns for big brands in the Philippines (Broadsign)

Headquartered in the city of Mandaluyong with a satellite office in Cebu, Summit Outdoor Media operates a vast inventory of DOOH screens. Nowadays, its assets are strategically located and scattered across various environments like roadways, malls, and transit networks, ranging from large-screen LED video billboards to small lamp post banners. […]

broadsign.com · Promoted content
Wed, Jun 28, 2023 at 12:11 AM

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VIOOH executive explains programmatic DOOH (Promoted podcast, 32:48; by New Digital Age)

VIOOH’s Global Business Lead, Jem Djemal. […]

newdigitalage.co · Promoted content
Wed, Jun 28, 2023 at 12:10 AM

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Geopath President says many marketers are not aware that OOH measurement has improved (Adweek)

Dylan Mabin, president of Geopath. The OOH industry now has the tools, metrics and data to help marketers understand impact. It’s not just about circulation counts anymore. […]

adweek.com
Tue, Jun 27, 2023 at 8:34 PM

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LED CHINA exhibition will take place in Shenzhen, July 17-19, 2023 (Commercial Integrator)

This year’s event will be the first exhibition held since China restored its global connections. In a joint effort with the China Mini/Micro LED display Industry branch of CVIA and CETA China Entertainment Technology Association, LED CHINA 2023 Shenzhen is going to show products and solutions through SIX exhibition topics extending from LED displays. […]

commercialintegrator.com
Tue, Jun 27, 2023 at 10:58 AM

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Vericast, Intel Partner On Context-Driven Retail Media Networks Solution (16:9)

The marketing solutions firm Vericast has partnered with Intel on what’s described as a new, programmatically-enabled digital in-store retail media network, having come out ... […]

sixteen-nine.net
Tue, Jun 27, 2023 at 9:29 AM

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EV charging stations present new OOH opportunities for advertisers (Broadsign)

Quinn Mason. With EV charging times averaging 30 minutes or more, DOOH ads on EV charging networks offer brands longer opportunities for distraction-free engagement. Advertisers can also reach high-intent consumers where they shop, dine, and go to be entertained by activating ads on chargers at retail and business locations, like supermarkets, convenience stores, and big box retailers. […]

broadsign.com
Tue, Jun 27, 2023 at 9:28 AM

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Madrid Nightclub’s Central Feature Is Vast Experiential Dome Built With Conical LED Rings (16:9)

I go to nightclubs exactly never, so I am something far less than well-informed about the tech being used in these venues. But I ... […]

sixteen-nine.net
Tue, Jun 27, 2023 at 8:24 AM

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UK CMS Start-Up Fugo Bucks Larger Trend And Moves TO Windows Devices (16:9)

While much of the digital signage industry seems to be shifting to Android, dedicated devices like BrightSign and SpinetiX boxes, and special purpose operating ... […]

sixteen-nine.net
Tue, Jun 27, 2023 at 7:42 AM

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TelemetryTV Debuts Third-Party “DevOps” Toolset For Its CMS Platform (16:9)

Vancouver-based CMS software firm TelemetryTV has pushed out a very nerdy announcement about making its platform and toolset “DevOps”-driven, making it  more open and ... […]

sixteen-nine.net
Tue, Jun 27, 2023 at 7:02 AM

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Outgoing President of World Out-of-Home Organisation Tom Goddard: OOH is “worth much more than 5%” (of ad budgets) (The D/OOH Report on LinkedIn)

Jesper A. interviewed Tom Goddard. TG: The point we need to make to advertisers is that OOH is the "one to many" medium in an age of one-to-one communication, mainly on the internet. […]

linkedin.com
Tue, Jun 27, 2023 at 12:14 AM

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Clear Channel expands its programmatic digital out of home (DOOH) platform LaunchPAD in the Netherlands via integration with Hivestack (DPAA)

Dutch and global advertisers can now access Clear Channel’s DOOH inventory in the Netherlands via the Hivestack Supply Side Platform (SSP)   AMSTERDAM, THE NETHERLANDS, MONTREAL, CANADA – June 21, 2023 – Clear Channel Netherlands, a leading Out of Home (OOH) media and infrastructure company, today announced a new partnership with Hivestack, the world’s leading, independent, programmatic DOOH ad tech company to offer programmatic DOOH advertising via the Hivestack SSP. […]

dpaaglobal.com
Tue, Jun 27, 2023 at 12:10 AM

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InfoComm 2023 D=Sign panel highlights: “Is Your Legacy Digital Signage Network Ready for an Upgrade?” (AVIXA)

Moderator Heather Best, principal consultant at Diversified, opened the discussion by asking what clients should consider when choosing a system that will ensure longevity. "There're a few factors you need to consider," began Channel Account Manager at Spectrio, Pamela Lobaton. […]

avixa.org
Mon, Jun 26, 2023 at 11:36 PM

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LCDs, Projector Screens, microLEDs, The Displays that Didn’t Disappoint at InfoComm 2023 (Commercial Integrator)

Booths from digital signage, videowall and projection companies typically get the most attention, with passersby often stopping to take photos of these impressive displays. That was again the case this year, as display manufacturers stopped at nothing to bring impressive, jaw-dropping visuals to the more than 29,000 attendees. […]

commercialintegrator.com
Mon, Jun 26, 2023 at 11:35 PM

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What makes a great billboard site (Billboard Insider)

Andy Goodman, Age Advertising. An unobstructed view to the freeway The outside of a curve. A long approach A great right hand read that you know shows up in the center of your windshield. […]

billboardinsider.com
Mon, Jun 26, 2023 at 11:35 PM

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Grocer Giant Albertson’s Publishes Framework For Establishing Needed Retail Media Network Standards (16:9)

US grocer Albertson’s has taken the interesting step of publishing a framework for establishing standards and best practices for the rapidly expanding area of ... […]

sixteen-nine.net
Mon, Jun 26, 2023 at 9:51 AM

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