Editors’ Picks

MediaMath Owes More Than $100 Million To At Least 200 Companies (AdExchanger)

By Allison Schiff. Beyond the immediate chaos of media buyers and ad ops people being forced to scramble over a holiday weekend to transfer their campaigns to other demand-side platforms – access to MediaMath’s platform was cut off as of Friday – the company’s suppliers are now heading into Q3 knowing that their bills won’t be paid anytime soon. […]

adexchanger.com
Mon, Jul 3, 2023 at 7:36 PM

Permalink

Behind MediaMath’s dramatic and drawn-out downfall: ‘Leadership really messed this up’ (The Drum)

By Kendra Clark, Senior Reporter. Popular demand-side platform (DSP) MediaMath, which at one point was valued at over $1bn, filed for Chapter 11 bankruptcy on Friday evening. A court filing indicates that the company owes more than $100m to its many creditors. […]

thedrum.com
Mon, Jul 3, 2023 at 7:16 PM

Permalink

How DoohClick solves media buyers’ major concern: ease of planning and buying

There was plenty of talk around ease of buying at the recent WOO Lisbon conference with specialists pointing to how far apart the sell and buy sides remain, stunting incremental growth. No one appeared to have a common answer. Which was odd to us because the solutions were sitting in the room. […]

doohclick.com · Promoted content
Mon, Jul 3, 2023 at 6:21 PM

Permalink

How oOh!media executes programmatic DOOH campaigns in New Zealand (StopPress)

StopPress caught up with Rick Goodwin, Product Innovation and Solutions Director at oOh!media NZ, and Richard Thompson from media agency D3 to address the questions and curiosities that arise out of this space. […]

stoppress.co.nz
Mon, Jul 3, 2023 at 12:11 AM

Permalink

Amid the war with Ukraine, Russia’s biggest outdoor ad operator acquires rival (Interfax)

The transaction was finalized on June 30, with Stinn LLC, which is owns 91.9% of Russ Outdoor LLC, consolidating 100% of Media-1 Outdoor LLC, the owner of Gallery Service LLC. Earlier on Friday, the Federal Antimonopoly Service (FAS) approved the deal with restrictions on price policy. Russ Outdoor pledged not to raise prices for advertising services until the end of the year. […]

interfax.com
Mon, Jul 3, 2023 at 12:10 AM

Permalink

Omnichannel programmatic DSP MediaMath that was integrated with several DOOH platforms, to file for bankruptcy (AdExchanger)

By Allison Schiff. The house Joe Zawadzki built will be foreclosed. AdExchanger has learned that the demand-side platform, which raised $600 million since 2007 and had a peak valuation of more than $1 billion, will file for bankruptcy. […]

adexchanger.com
Sun, Jul 2, 2023 at 11:13 PM

Permalink

Digital Signage Summit Europe 2023 Is Taking Place July 5-6 In Munich (16:9)

I will be in Munich, Germany next week for the annual Digital Signage Summit Europe put on by the publishing and consulting firm invidis, ... […]

sixteen-nine.net
Sun, Jul 2, 2023 at 7:22 PM

Permalink

OLED displays could last for 100 years – if it wasn’t for one color (Notebook Check)

Andreas Sebayang - Tech Writer. If humans could not see blue colors, then one of the biggest problems of OLED technology would have been quickly solved, namely the short shelf life of blue OLE diodes. If the need for the blue diodes did not exist, OLED panels could last over 100 years, or about a million hours. […]

notebookcheck.net
Sun, Jul 2, 2023 at 6:57 PM

Permalink

The unintended consequences of the “Texas Death Star Bill” (HB 2127) for billboard operators (Billboard Insider)

Richard Rothfelder, Partner, Rothfelder Falick. The Legislature (arguably) did not have billboards in mind when it passed the new law. Nevertheless, HB 2127 is pretty clear when it provides that municipalities may pass and enforce only those ordinances that are consistent with the State’s laws. […]

billboardinsider.com
Fri, Jun 30, 2023 at 4:21 PM

Permalink

WOO Lisbon Congress panel recording: DOOH navigating OOH and digital budgets in a converging world (Video, 21:47; WOO)

Nick Parker - Kinetic Worldwide in conversation with Charles Parry-Okeden - OMA. Nick Parker, Global COO of Kinetic Worldwide, sat down with Charles Parry-Oakeden (OMA) to discuss digital budgets in a converging world. […]

worldooh.org
Fri, Jun 30, 2023 at 4:20 PM

Permalink

OOH ad sales and the Superman syndrome (Billboard Insider)

Lisa & Dan Nausley. Many leaders in the OOH industry, perhaps unknowingly, link their self-worth and ego gratification to their indispensability within the organization. This phenomenon is often termed the “Superman Syndrome,” an overwhelming urge to be universally present and always saving the day. […]

billboardinsider.com
Fri, Jun 30, 2023 at 4:14 PM

Permalink

How to use AI in digital signage (DSToday)

Chris Keefe, chief product officer at Poppulo. […]

digitalsignagetoday.com
Fri, Jun 30, 2023 at 12:11 AM

Permalink

CEO of digital signage maker Bluefin pitches the company’s products at InfoComm (Video, 5:43, by DSToday)

Daniel Brown, editor at Digital Signage Today, interviewed Frank Pisano, CEO, Bluefin. […]

digitalsignagetoday.com
Fri, Jun 30, 2023 at 12:10 AM

Permalink

Flagship NYC Tiffany Store – The One With Those Vast LED Faux Windows – Had Big Fire This Morning (16:9)

One of the most ambitious LED video walls in the U.S. may be off for a while after a fire this morning in the ... […]

sixteen-nine.net
Thu, Jun 29, 2023 at 11:47 PM

Permalink

ATS London 2023 panel: The Rise of Programmatic Outdoor: What Advertisers Need to Know (Video, 27:11; by ExchangeWire)

DAX's Mia Mulch, the7stars' Matt Baker, Kinetic's Alys Donnelly, and The Trade Desk's Ed Johnson joined DAX's Ryan Rummery at ATS London 2023. How are advertisers currently engaging with programmatic digital out of home? What types of data are available in this space, and how should advertisers be using it? […]

youtube.com
Thu, Jun 29, 2023 at 11:38 PM

Permalink