At the second MediaPost Digital Out of Home Insider Summit we bring the early adopters in to trade learnings, cases and insights about where DOOH fits into the media plan, how champions of the format are selling the idea to peers, and what ROAS brands are seeing here. […]
Aaron Poole, PML Group. Retail formats such as dPods, Adshel Live Retail, iVisions and DX Screens allow brands to extend their messaging along the entire path to purchase, and deploying dynamic content to contextually target consumers near points of purchase when their message means the most. […]
“It is with a heavy heart we announce the passing of my father and YESCO board chairman Thomas Young Jr.,” said Michael T. Young, executive chairman, YESCO. “My father lived a full life dedicated to serving not only his family but also his community. […]
Here’s the translated take, as well as a photo gallery, from invidis, the German consulting and publishing firm that hosted this week’s Digital Signage ... […]
Guest Post: Brad Koerner On July 4th, the massive video screen on the exterior sphere of the MSG Las Vegas Sphere (or see the sphere’s Wikipedia ... […]
Digital Signage Summit Europe wrapped up today in Munich and I can very honestly say I thought it was great. Very well run. Great ... […]
The challenge with large trade shows is being confronted by a lot of ground to cover in a finite amount of time, leaving very ... […]
The Sphere’s fully programmable LED screen houses concert venue built to host tens of thousands of people. The Las Vegas structure will have capacity for tens of thousands of people and is reported to have cost $2bn (£1.6bn) to construct. It has been built by Sphere Entertainment Co in partnership with the sports powerhouse Madison Square Garden Entertainment. […]
Leslie Morris of Skydragon Designs. We look at each sign (via camera) twice a day. We try to do it before rush hour in the morning and in the evening because people are in their cars going to and from work and we want to make sure that the signs are rotating ads because they’ll be noticed. […]
(Editor’s Note: This post is part of Commercial Integrator’s on-going series of informational guides of topics relevant to integrators. This page was originally published on May 12, 2023 and has been updated as of July 6, 2023.) No mater the size or shape, digital signage has revolutionized the way businesses communicate with their audience. […]
By: Julia Cramer. Grab your Aperol spritz and sunscreen because we are headed to the French Riviera for the second time to review the Cannes International Festival of Creativity. Industry leaders and experts touched down on June 19 for five days of immersive experiences, networking opportunities, and of course, boundless creativity! […]
Social media makes it easy for someone to pretend to be something they’re not. There’s enough info on your LinkedIn, facebook and twitter profile for someone to try to email people at your out of home company pretending to be you. Artificial intelligence and bots make it even easier to try to impersonate you. […]
by Daniel Brown — Editor, Networld Media Group. The article makes the case that AI doesn't remove human value — AI emphasizes it. I jumped at the chance to get an in-person demo of the SmartMatters AI prototype kiosk from David DeFelici, VP of business development at Telecine, in Orlando Florida during the InfoComm 2023 expo. […]
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QMS has installed more than 500 new digital panels across the 33 suburbs of the City of Sydney, including in six high-traffic precincts that now feature three or more bus shelters in a row. The consecutive bus shelter locations are at Eddy Avenue, Wynyard, Queen Victoria Building, Alfred Street/Circular Quay, Anzac Parade and Taylor Square. […]