Billboard Insider’s take: Vader and IBISWorld have their facts wrong. The US out of home industry is growing, not declining. Look at the data below taken from the OAAA’s survey of members. US Out of Home Advertising Revenues in millions. […]
Tampa, Fla. – Spectrio, a provider of comprehensive digital signage systems, hasacquired InReality and its AI-driven, fully anonymous audience sensing and measurement technology. Rich, real-time analytics for retail and other environments enables digital signage network operators and brands to fully understand the dynamics of venues and the people moving through them. […]
Via this integration with the Hivestack SSP, Grupo IMU is entering the programmatic DOOH market for the first time. […]
Atlanta LED display manufacturer Nanolumens has taken the interesting step of developing a series of pre-kitted display solutions for the airport and transportation hubs ... […]
Intel has been notifying its ecosystem partners that it is backing out of direct investment its small form factor Next Unit of Computing (NUC) ... […]
Here’s a very different, and probably way less costly and involved demo of going at the idea of adding digital signage to chiller fridges. ... […]
Flashy, big dollar video walls and experiential installations at renovated airports tend to get the attention of industry writers and observers, and that makes ... […]
BELLEVUE, Wash., July 12, 2023 -- adPlanet Retail Media Group, that calls itself 'the largest grocery and retail digital out-of-home (DOOH) network,' is adding 17,000 additional DOOH screens throughout major retailers nationwide. […]
oOh!media has added the desirable Sydney Metro Martin Station precinct to its fast-expanding out-of-home advertising network, after winning the tender for the site. […]
By Kim Jae-heun. Samsung Electronics has started outdoor advertising at major landmarks around the world ahead of Galaxy Unpacked 2023: Join the flip side, the company said Tuesday. […]
The Canadian media firm Vertical City is expanding its core product – screens in elevators – into the much larger US market. The Edmonton ... […]
Basis Omnichannel DSP Provides Marketers with Access to Vistar Media’s Marketplace for DOOH Media; Encompasses Digital Billboards, Street Furniture, Transit, and Place-Based Displays. […]
CHICAGO, July 11, 2023 -- Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising, has integrated with Place Exchange, a supply-side platform (SSP) for programmatic out-of-home (OOH) media. […]
Clear Channel Outdoor Pioneers Secure First-Party Data Collaboration for Brands to Activate Billboard Campaigns as Part of an Omni-Channel Strategy. […]
Jeff Hastings is stepping back from his longtime role as CEO of the media player firm BrightSign, but sticking with the company as co-CEO ... […]