By Neil Patel. Measuring performance in programmatic DOOH can be a hassle because there are no standardized reporting guidelines. You also don’t get the benefit of granular targeting that you’d find with other advertising techniques. […]
Out of Clear Channel's four business segments, southern Europe contributes the least and, after Capex, contributed no cash to the business. If you are wondering if 2022 was an aberration, here is a table for the last three years. While Insider thinks it makes sense for Clear Channel to sell all their European assets, starting with the sale of your weakest performing group is a very sound strategy. […]
Korbyt, a provider of digital signage and workplace experience software, has received a significant growth investment from Clearhaven Partners (“Clearhaven”), a dedicated software and technology-focused private equity firm based in Boston. […]
Seven advertisers have chosen QMS’ City of Sydney digital street furniture network for their campaigns: Visa, Xero, Elvis: A Musical Revolution, Visit Victoria, AHM Health Insurance, Aussie Broadband and FIFA itself. […]
The outdoor media specialist has signed a long term, out-of-home partnership (with attribution exclusivity) with Unpacked by Flybuys, the insights, data and measurement division of Flybuys. And oOh!’s evolved data suite will integrate transactional banking data insights through Westpac DataX, the banking group’s data insights and analytics offering. […]
By NATHANIEL PERCY and DONNA LITTLEJOHN. Two people working to dismantle a controversial billboard in San Pedro were hospitalized after a construction crane overturned, sending them approximately 20 feet down to the ground on Tuesday, July 18, authorities said. Los Angeles city firefighters were called to the 400 block of North Gaffey Street, near the end of the 110 Freeway, just before 11:30 a.m. […]
Kevin Shute, Founder, Rainmaker Media, Independent #OOH #DOOH Innovator, Strategist, Project & People Manager, Motivator, Striving to be the man my dog thinks I am. […]
We recently attended the 2023 AdTech OOH: Toronto conference, where we caught up with Marita Olcese, Media Planning Manager at Corus Entertainment. Check out the interview for insights into today's media landscape, the future of pDOOH, and the intersection of OOH and CTV. […]
Kevin Gephart. Fourth quarter total ad spend is 23% greater, on average, than the rest of the year. It’s a make-or-break time. […]
SAN ANTONIO, July 17, 2023 -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") has entered into exclusive discussions to sell its business in France to Equinox Industries ("Equinox"), a Paris-based industrial holding company that makes long-term majority equity investments. […]
In New York, an Upper East Side enclave is fighting city plans for curbside 5G towers, calling them “garish” and unnecessary, in a campaign that presages battles around the US sparked by an explosion in wireless gear on public streets. […]
The Hypervsn Digital Avatar is a more immersive and interactive experience, resulting in deeper connections and improved satisfaction. The integration of ChatGPT saves businesses time and money by ensuring 24/7 availability, faster response times and instant access to information. The airline Emirates is one of the first companies utilise the new Hypervsn solution. […]
COMMB is lending a hand to help police solve the death of Karolina Huebner-Makurat, a Leslieville mother fatally struck by a stray bullet in Toronto’s Leslieville neighborhood on July 7. Her husband, and father to their two children, Adrian Makurat, works for COMBB as a senior director. […]
This is an interesting application of natively-manufactured LCDs – as opposed to cutting and re-manufacturing 16:9 screens – as ribbon displays in a small-ish ... […]
In this special video podcast, NDA Editor Justin Pearse is joined Will Brownsdon, Managing Director, EMEA, Hivestack, and Joel Livesey, Lead Senior Director of Inventory Partnerships, EMEA, The Trade Desk, to discuss the benefits of including programmatic DOOH in a multi-channel approach to media buying, allowing advertisers to leverage data, measurement and precision on a global scale. […]