You could argue that data from media owner JCDecaux that shows a dip and then recovery of out of home audience counts through the ... […]
Billboard Insider’s interview with Intersection CEO Chris Grosso. Dynamic creative: We did real time temperature updates last winter. We’ve done it’s 80 degrees in Barbados but it’s 35 degrees in New York. […]
The “Build it and they will come” approach to digital out of home ad networks borrows a famous line from the 1989 film Field ... […]
OUTFRONT Media operates premium digital out-of-home (DOOH) billboards in Canada across a wide range of venues from urban centers, to busy highways, to transit hubs, to neighborhoods, that reach people in the places they live, work and travel. […]
Do brands consider all OOH/DOOH formats when they plan their media spends or draw up their campaign plans? Or are large formats like billboards the only ones kept in view? Is there merit in working with AOR or with multiple agencies when planning and launching OOH/DOOH campaigns? […]
The widget displays real-time air quality information, including the current Air Quality Index (AQI), as well as the forecast for days ahead. You will be able to see the AQI for PM 2.5, PM 10, and Ozone. Particulate matter (PM) contains microscopic solids or liquid droplets that can be inhaled and cause serious health problems (EPA). […]
As cloud-based digital signage grows in popularity (in no small measure because of its flexibility and affordability), Google's footprint has been growing in the digital signage world thanks to Chrome OS Flex, a cloud-focused operating system designed to work across PCs of varying age and hardware specifications. […]
by Genevieve Bowen. An organization of Miami’s downtown residents is petitioning the city to throw out a proposal that would see the skyline illuminated with 45 new digital billboards. Last week, concerned citizens urged the Miami City Commission to vote against changes to the zoning code that would allow for digital murals. […]
Billboard Insider talked with Intersection CEO Chris Grosso about how an increase in travel ad spending is helping out of home. Looks to Billboard Insider like airports are becoming more crowded. Are you seeing any statistics that back this up? […]
By Kimeko McCoy. Fortune cookies, the Sphere and more: How advertisers are taking OOH beyond billboards. As advertisers continue to look for ways to differentiate themselves in today’s ad landscape, bounded by a saturated digital marketplace, inflation and rising online ad costs, expect to see more creative approaches to OOH, advertisers say. […]
By Alan C. Brawn, Brawn Consulting Principal. In short, IP ratings allow for comparing sealing levels among different types of electrical enclosures. […]
A Toronto company in the business of touring immersive indoor projection mapping shows has filed for Chapter 15 bankruptcy, a sign that perhaps there ... […]
Wes Frick, Founder, Wes Frick Design Agency. The problem facing many billboard advertisers is that they tend to just stay “safe”. They have a very general message, with generic stock images, and a typical, expected billboard layout. […]
DOOH ad operator Intersection has signed an exclusive partnership with Southern California’s Metrolink, the nation’s third-largest rail system. Metrolink rail lines cut through some of Southern California’s most populous residential areas and desirable tourist locations in Los Angeles, Orange, Riverside, San Bernardino, Ventura, and San Diego counties. […]
Richard Malton is CMO of Ocean Outdoor. Sure, it might be a cheap, easy tactic to build buzz, but how justifiable is it to PR fake activations on someone else’s commercial real estate if the people behind it aren’t transparent about what they are really doing? […]