Editors’ Picks

Tik Tok starts using DOOH advertising via 2 billion screens globally (Ad Age)

By Gillian Follett. The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. TikTok identified nearly 2 billion digital-out-of-home screens around the globe that the platform could run its videos on, including gas station TVs and Redbox kiosks. […]

adage.com
Tue, Aug 8, 2023 at 5:10 PM

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Clear Channel Outdoor Revenue Down 1% in Second Quarter 2023 (Billboard Insider)

Airports recovering. Billboards and northern Europe ho-hum. Southern Europe underperforming and on the way out. […]

billboardinsider.com
Tue, Aug 8, 2023 at 4:20 PM

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Digital Signage Services Demand Plummeted; Hardware Sales Slowed In First Half Of 2023: Survey (16:9)

Munich-based consulting and publishing firm invidis has released the latest results from the digital signage and Digital Out Of Home “Business Climate Index” it ... […]

sixteen-nine.net
Tue, Aug 8, 2023 at 4:17 PM

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E Ink’s Tim O’Malley Talks About Where E-Paper Displays Are At, And What’s To Come (16:9)

Lifers in this industry have been watching the slow but steady evolution and maturity of electronic paper products. and are now seeing them get ... […]

sixteen-nine.net
Tue, Aug 8, 2023 at 11:26 AM

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How to adapt to fluctuations of your billboard site insurance costs (Billboard Insider)

Chris Bassler, Bassler & Co. I would define the insurance market place as constantly fluctuating between soft and hard markets. A soft market, which is sometimes called a buyer’s market, is characterized by stable premiums, broader terms of coverage, increased capacity, higher available limits and competition among insurance carriers for new business. […]

billboardinsider.com
Tue, Aug 8, 2023 at 11:25 AM

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3D Display Firms Leia, Dimenco Merge To Create Cross-Platform Solution (16:9)

The Silicon Valley technology firm Leia, which is focused on 3D display hardware and content services, has acquired the Dutch specialty display manufacturer Dimenco, ... […]

sixteen-nine.net
Tue, Aug 8, 2023 at 11:11 AM

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Watch This Amazingly Detailed Visual Illusion Billboard Spot From Seoul: Video (16:9)

This is a long-form anamorphic illusion ad developed by the Seoul creative shop d’strict for a Korean hydration drink. d’strict was an early adopter ... […]

sixteen-nine.net
Tue, Aug 8, 2023 at 8:19 AM

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Clear Channel Outdoor Holdings, Inc. Announces Proposed Private Offering Of Senior Secured Notes Worth $500,000,000

SAN ANTONIO, Aug. 8, 2023 -- Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the "Company") announced today that it will offer, subject to market and customary conditions, $500,000,000 aggregate principal amount of Senior Secured Notes due 2028 (the "Notes") in a private offering that is exempt from registration under the Securities Act of 1933, as amended (the "Securities Act"). […]

Clear Channel Outdoor Holdings, Inc.
Tue, Aug 8, 2023 at 12:11 AM

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Programmatic DOOH SSP Vistar Media reports increase in advertisers and participating media owners in first half of 2023; no mention of revenue numbers

See excerpts fro the press release: NEW YORK, Aug. 08, 2023 -- Vistar Media, a global provider of programmatic technology for digital out-of-home (DOOH), announced solid growth indicators through H1 of 2023. […]

Vistar Media
Tue, Aug 8, 2023 at 12:10 AM

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90 new Munich S-Bahn trains to carry 15,000 DOOH screens (AVInteractive)

New trains on Munich’s S-Bahn rail network will each feature 166 stretched displays from late 2028, according to a report by German digital signage consultancy Invidis. The 90 trains, which will cost more than €2bn euros, will be equipped with a range of internal and external displays that will offer passenger information in real time. […]

avinteractive.com
Mon, Aug 7, 2023 at 6:46 PM

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The best colors to use in a digital billboard ad; AI is not helpful yet (Billboard Insider)

Leslie Morris, Skydragon Designs. Yellows and reds are really good. McDonald’s has proved that. […]

billboardinsider.com
Mon, Aug 7, 2023 at 6:19 PM

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Where to get images for billboard ads (Billboard Insider)

Melody Roberts. There are several stock sites to choose from, depending on your budget. Some popular sites are adobestock.com, shutterstock.com, and gettyimages.com, ranging from $9 to $500 per image (packages and subscriptions available). […]

billboardinsider.com
Mon, Aug 7, 2023 at 6:15 PM

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Australian DOOH ad operator QMS converts 40 street furniture panels to digital, expands its network on the Gold Coast (AdNews)

QMS now has 150 screens with coverage throughout key regions such as Palm Beach, Burleigh Heads, Broadbeach, Surfers Paradise and major arterials in the Gold Coast metropolitan area. With proximity to major retail centres, new digital screens have also been installed around the Pacific Fair, Robina and Harbour Town shopping precincts. […]

adnews.com.au
Mon, Aug 7, 2023 at 6:14 PM

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Charlotte airport extends advertising contract with DOOH network operator Intersection (Digital Signage Today)

The airport's contract with Intersection dates back to 2013, and the new deal includes plans for additional digital signage in the concourse and baggage claim area, along with static displays throughout the airport. […]

digitalsignagetoday.com
Mon, Aug 7, 2023 at 12:10 AM

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OUTFRONT revenues up 4% in 2Q 2023; CEO expects modest single digit revenue growth in Q3, fewer acquisitions (Billboard Insider)

Billboard Insider’s take: Some real concerns in disappointing transit numbers and a Hollywood writers strike which may impact tv show launch advertising in OUTFRONT’s key markets. OUTFRONT closed the day down 1.6% on a day when the S&P 500 declined 0.25%, Clear Channel Outdoor declined 1.8% and Lamar declined 4.9%. […]

billboardinsider.com
Sat, Aug 5, 2023 at 5:39 PM

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