Via Invidis … This is a fairly straight-forward digital signage integration at a water park and wellness facility north of Munich, Germany – but ... […]
The scale of multi-screen cinema lobbies and limited concession options make it possible to play with the shape, dimensions and creative for menu displays ... […]
Anamorphic illusions have grown quite common on digital out of home advertising displays, but I am not sure I have seen one executed on ... […]
Remi Roques, General Manager – APAC, Broadsign. As the general manager of Broadsign in the Asia Pacific region, I often see OOH media owners embracing programmatic selling as a new source of revenue. But is programmatic selling really what all advertisers want? […]
Danielle Rind, Vice President of Digital Solutions at Talon. Given the challenges of audience and media fragmentation, advertisers are actively looking to consolidate their media spend into their omnichannel DSPs. […]
Interview with Dave Roberts, Chairman of OOH & Head of M+A, Primedia, South Africa. By Rajiv Raghunath. As the largest wholly South Africa owned OOH company, how do you see the OOH business prospects shaping up in South Africa and indeed rest of Africa where you do business? […]
The South Jersey Transportation Authority (SJTA), operator of the Atlantic City Expressway and the Atlantic City International Airport, is soliciting proposals from an experienced individual or firm to provide the Authority with development and management of new business opportunities. […]
A UK pro AV solutions company focused mainly on installing, servicing and supporting DOOH ad networks has developed what’s touted as a first of ... […]
Chris Bassler, Bassler and Co Insurance. Why is it so expensive to write digital billboard replacement insurance in Florida? Yes, this has become a major issue. […]
SignValue has prepared the following analysis of OUTFRONT’s 2nd Quarter 2023 financials. […]
by Sara Lebow. 4. Programmatic advertising is grabbing out-of-home (OOH) share. […]
The cities of Amsterdam and Rotterdam are testing a system that uses simple, low-rez digital signs along roadways to try to encourage motorists – ... […]
The largest display industry exhibition in Korea is on right now in Seoul, with companies such as LG showcasing their latest product advances at ... […]
Littleton, CO — Omnichannel ad platform AdXcelerant has launched a digital out-of-home (DOOH) demand-side platform (DSP) and a supply-side platform (SSP). These platforms provide access to DOOH inventory across a wide variety of venues. […]
by Kayla Caticchio. Back-to-school shoppers are more cost-conscious than ever in an era where inflation continues trending upward, and the required school supply list keeps growing longer. To this end, more teachers, parents, and students are focused on price comparisons and deal hunting as they look to save on B2S items, as well as other goods and services. […]