Registration is now open for Integrated Systems Europe (ISE), the giant annual pro AV trade show and conference set for Feb 3-7, 2025 in ... […]
Registration has opened for ISE 2025, which will take take place at the Fira de Barcelona Gran Vía from 4-7 February. ISE 2024 attracted more than 1,400 exhibitors and 73,891 unique attendees from 162 countries – and next year’s event is expected to break all records. […]
OAAA President and CEO Anna Bager presented last week at the Digital Out of Home Insider Summit. Today about 67% of the revenue and a little bit more I would say of the inventory is static but digital out of home is where most of the growth is coming from. […]
Tom West. Euston station’s giant advertising screens have been switched off by Network Rail as the body faces strong criticism for its mis-management of one of London’s major rail hubs. […]
Facilitated by Mandakini Negi (Co-Founder, Moving Walls Group), the panel brought together key industry leaders to discuss what’s next for sustainability in OOH. The consensus? Sustainability is no longer an option—it’s a necessity but comes with own set of challenges. […]
The findings were presented at MediaPost's DOOH Summit in Austin, TX Friday morning by OAAA CEO Anna Bager. […]
James W Kelly, BBC News. Network Rail has turned off a large advertising board at London's Euston station as part of a review ordered by Transport Secretary Louise Haigh. The government-owned company said assessing how the screen is used will feature in a five-point plan aimed at improving the station. […]
Story by Christopher Jasper. Known as the Euston Motion+, the screen, owned by JCDecaux, went live in January with an ad campaign devised by Saatchi & Saatchi for energy company Ovo. […]
The law has been issued by Sheikh Mohammed bin Rashid Al Maktoum, the Ruler of Dubai, Vice President and Prime Minister of the UAE. RTA and Dubai Municipality, in coordination with the Dubai Investment Fund and other relevant entities, will transfer their advertising-related assets, rights, and obligations to the company, including system access. […]
Florian Rotberg. The acquisition of Visual Art doubles Vertiseit’s (Grassfish, Dise) turnover to 60 million euros and brings additional complexity to the business model. invidis spoke exclusively with CEO Johan Lind about the acquisition of the full-service integrator, the integration of the CMS platforms, and how the Visual Art brand will be used in the future. […]
A Toronto company marketing its take on those shower stall-like transparent LCD displays has filed for bankruptcy and ceased operations at a main and ... […]
Moving Hearts, the ESG initiative of Moving Walls, successfully hosted "Media for a Better World: A Roadmap Towards Sustainable OOH Media," an event dedicated to shaping a sustainable future for the Out-Of-Home (OOH) advertising industry. […]
Kayla Caticchio. Originally a single day of in-store sales, Black Friday has now evolved into a full weekend event, with shoppers flocking to brick-and-mortar locations on Friday and turning to online deals during Cyber Monday. […]
James Byrne, marketing manager, PML Group. Our Liveposter Dynamic platform allows brands to deliver contextualised, optimised content across multiple media owner digital networks at scale. Content that can be served based on pre-scheduled timings or live data that trigger event-based impacts. […]
As retail media advancements accelerate, retailers are getting pulled in countless directions to keep up, whether that’s launching an in-house network, bringing digital screens into store aisles, working through privacy law red tape or solidifying standardization metrics. […]
