Editors’ Picks

EMC Outdoor’s explains how OOH campaigns are measured today

Out of home (OOH) advertising has long been recognized as a top-of-funnel marketing strategy due to its wide reach, brand-building capabilities, and real-life visibility. Historically, however, OOH measurement, or measuring the effectiveness of OOH campaigns, posed significant challenges, leading to limited insights and credibility. […]

emcoutdoor.com · Promoted content
Wed, Sep 13, 2023 at 3:16 PM

Permalink

Billups Appoints Former Yahoo Executive Stephanie Gutnik as Global Chief Strategy Officer

Billups, a global Out-of-Home (OOH) technology and managed services company, today announced the appointment of Stephanie Gutnik as global chief strategy officer. […]

billups.com
Wed, Sep 13, 2023 at 12:17 AM

Permalink

oOh!media launches NZ’s largest Video Out-of-Home screen (StopPress)

Out of Home company oOh!media is set to be even more unmissable with the launch of New Zealand’s largest Video Out of Home screen (VOOH) in Sylvia Park in Auckland. ‘The Sylvia’ is the first 3D-creative capable screen addition to oOh!’s Retail Large Format portfolio, providing clients the opportunity to present advertising in a completely new and unique format. […]

stoppress.co.nz
Wed, Sep 13, 2023 at 12:14 AM

Permalink

A 600 sq ft digital display launching January 2024 in the Melrose Arts District of Los Angeles (KEVANI)

Branded by KEVANI, “Melrose Lights'' will be an approximate 600 square foot digital display situated on one of Los Angeles’ most recognized streets, Melrose Avenue. With an eclectic mix of high end and vintage shopping, the neighborhood is known for fashion, a rich art scene, pop culture, and a lively nightlife. […]

kevani.com
Wed, Sep 13, 2023 at 12:11 AM

Permalink

CEO’s plan for OUTFRONT: Grow Transit, Cut Expenses, Convert Digitals, Fewer Acquisitions (Billboard Insider)

Jeremy Male, CEO of OUTFRONT. […]

billboardinsider.com
Tue, Sep 12, 2023 at 5:52 PM

Permalink

US advertisers expected to increase programmatic DOOH spend by a third over the next 18 months, however, they want better measurement of campaign effectiveness

VIOOH,  the global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH market. prDOOH ad spend is expected to increase by a third (33%) over the next 18 months. Nearly a third (31%) of US advertisers have included prDOOH in media plans – with more (39%) looking to increase this in the next 18 months. […]

VIOOH
Tue, Sep 12, 2023 at 5:50 PM

Permalink

Advana expands its DOOH network to 9,000 locations, adds its inventory to Screenverse programmatic DOOH platform

New York, NY [September 12, 2023] - Advana, the DOOH network in self-service food and beverage micro markets, has expanded to over 9,000 locations nationwide. Advana is part of 365 Retail Markets, which represents the largest workplace digital advertising network in the world. Advana has a national micro market presence. […]

Screenverse Media
Tue, Sep 12, 2023 at 5:47 PM

Permalink

Seoul Interactive Wall Blends Projection Mapping With Conductive Ink (16:9)

This is a fun interactive wall that blends projection mapping with conductive ink – done back in 2020 at an art center in Seoul. ... […]

sixteen-nine.net
Tue, Sep 12, 2023 at 8:27 AM

Permalink

Squirrels CEO Andrew Gould On How Ditto Turns Screen-Sharing Tech Into Digital Signage (16:9)

A lot of technology companies have bolted digital signage capabilities on to their core software platform. Often, that means the end-products don’t do a ... […]

sixteen-nine.net
Tue, Sep 12, 2023 at 6:42 AM

Permalink

46% of OOH Advertising Revenue Goes Back Into The UK Economy: PwC Report (Outsmart)

A new report from PwC, commissioned by OOH trade body Outsmart, finds the UK Out of Home (OOH) sector contributed £411m to support public services, infrastructure, communities and employees in 2021 – representing 46% of its advertising revenue. […]

outsmart.org.uk
Tue, Sep 12, 2023 at 12:14 AM

Permalink

Marketing Industry Veteran and Global Retailer Esprit to Speak at DPAA Summit on October 10, 2023 (DPAA)

Jay Altschuler, Sr. […]

dpaaglobal.com · Promoted content
Tue, Sep 12, 2023 at 12:11 AM

Permalink

Digital media (online ads) to lead U.S. ad industry growth in 2023; Outdoor advertising will see modest growth (Marketing Dive)

By Aaron Baar. According to a report from Madison and Wall, outdoor advertising is expected to see modest growth, while audio advertising will remain flat. Traditional television, both national and local, will experience declines over the year, particularly as cord-cutting increases and the Hollywood strikes continue, reducing programming inventory. […]

marketingdive.com
Mon, Sep 11, 2023 at 6:25 PM

Permalink

A Guide to New York Transit Advertising, Part 1: NYC Subway Advertising (Outfront)

Carrying four million daily trips, the Metropolitan Transportation Authority's subway system is the busiest in the Western Hemisphere. MTA Subway Station Advertising. ` Advertisers can choose between numerous digital and static formats located on the platforms where riders wait for their trains as well as along the mezzanines, corridors, and stairwells that connect them. […]

outfront.com
Mon, Sep 11, 2023 at 5:48 PM

Permalink

How A Dutch Firm Uses Digital Signage And Interactive Displays To Sell High-End Garage Doors (16:9)

We’re conditioned to seeing digital signage into bricks and mortar stores selling things like apparel, beauty products and vehicles, but here’s a digitally-integrated showroom ... […]

sixteen-nine.net
Mon, Sep 11, 2023 at 6:28 AM

Permalink

Here are some of the digital billboards that could be coming to Metro-owned sites across L.A. (LA Urbanize)

STEVEN SHARP. The billboards would generate between $300M and $500M for Metro and the City of L.A. However, a staff report also indicates other benefits, including the ability to broadcast public safety messaging, and implement infrastructure to collect data about real-time travel and traffic data which could be used to improve signal timing and signal priority for public transportation. […]

la.urbanize.city
Mon, Sep 11, 2023 at 12:11 AM

Permalink