Whale accounts that are high up on Fortune magazine lists are typically hard or impossible for suppliers to get OKs from to make some ... […]
From static roadside billboards to digital billboards and DOOH screens in urban landscapes, OOH advertising adapts to engage busy individuals. Its role in building brand awareness and fostering offline engagement remains significant, even in the digital age. OOH campaigns, by connecting with consumers in their physical surroundings, leave lasting impressions that resonate long after exposure. […]
By Johan Holst. Understand the technical infrastructure of DOOH. To deliver campaigns you need to have your screens, PCs and player software up and running online with a super stable 24/7 internet connection which isn’t affected by bad connectivity or firewalls if the player is, for example, sitting in the basement of a shopping mall. […]
Created by multimedia tech and design studio, Blunt Action, the interactive billboard features a multitude of immersive scenes, from a 3D astronaut lunging out of the screen to a NASA spacecraft blasting into space. The team worked extensively to bring NASA's history to life, led by the guidance of Co-Founders, Ethan Jakab, Colby Hampton, and Jared Bellon. […]
OBIE Awards Since 1942, the OBIE Awards have honored the best, most innovative, and breathtaking activations in our industry. Short for “obelisk” – the ancient Egyptian stone pillars that are the foundation of modern advertising – the OBIEs are a celebration of the best designs in the out of home (OOH) industry. […]
Three Month Results: Net revenue was $542.6 million Net income was $140.4 million Adjusted EBITDA was $265.7 million Nine Month Results: Net revenue was $1.56 billion Net income was $347.5 million Adjusted EBITDA was $717.6 million BATON ROUGE, La., Nov. […]
Kathleen Livingstone. WALMART has begun using AI-powered surveillance cameras to track customer movements in hundreds of its stores in Mexico. The rotating cameras can track shoppers' movements around the store beginning from when they come in the entrance, according to Retail Tech Innovation Hub. […]
OOH's share in the APAC region is now 7% compared to a global average of 5%, driven by technical and creative innovation. OOH globally has recovered strongly from the pandemic with revenues hitting $36bn, exceeding pre-lockdown levels. […]
Computer vision solutions have been around for many years now, but the vendors haven’t always done the best job of marketing them or even ... […]
Photo: ABC News, Cathy Border Here’s a case of a good intentions but flawed execution – fire danger rating signs made easier to update ... […]
2nd November, Singapore - Moving Walls, the global outdoor advertising enterprise software provider, has announced the launch of its environmental, social, and corporate governance initiative called Moving Hearts. It connects charities and community organizations to last minute OOH media inventory in an automated manner. […]
Juliana Lai. The webinar discussed what the current pitfalls with traditional out-of-home (OOH) management are, and how Broadsign’s Static Campaigns can address these challenges for media owners. […]
BOCA RATON, Fla. --DigitalBridge Group, Inc. […]
Dan Ferrisi, Editor-in-Chief. Our industry has bandied the term “digital signage” about for a couple decades now, but this technology seems to be a hotter topic today than ever before. With the COVID-19 pandemic in the rearview mirror, AV professionals are back to leaning into immersive, experiential technology integration. […]
Moderated by Kim Dae-won, CEO of Podo Media, Jun Sakura, CEO of Liveboard, and Andreas Soupliotis, CEO of HiveStack, held a panel discussion on the current state and development of audience measurement in the Korean OOH market. Mr. […]