OOH Produces Second-Largest Quarterly Volume in History of the Medium. September 21, 2023 (Washington, DC) – Out of home (OOH) advertising revenue increased 2.2 percent in the second quarter of 2023 compared to the previous year, accounting for $2.68 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). […]
Singapore, (Sept 21, 2023) – Moving Walls, the leading provider of Out-of-Home (OOH) media enterprise software, has partnered with Place Exchange, a leading supply-side platform (SSP) for programmatic OOH media, to provide Moving Walls OOH software users with access to Place Exchange’s vast network of digital OOH (DOOH) inventory. […]
Digital Signage Federation’s (DSF) Digital Signage Day offered nine sessions covering all aspects of a digital signage project. Indeed, the industry appeared to continue its post-pandemic momentum at the Colorado Convention Center following a solid attendance for CEDIA Expo 2022 in Dallas. Show attendees to Denver came from all 50 U.S. […]
When choosing the type of display for your next videowall installation, you may find yourself stalling on the best direction to take. Discussing the pros and cons of a DVLED videowall versus an LCD videowall and drawing up comparison data is important to ensure the right technology selection for your application environment. […]
Billboard Insider’s take: How would the planning commissioners like it if they had a house and the city’s mayor said “it spoils the view from the road and you’ve lived in the house long enough so we are going to make you take it down without compensation”. That’s what they are proposing to do to the billboard companies. […]
Thorndyke, a provider of digital out-of-home (DOOH) verification solutions, has announced that it supports new 3D Anamorphic (3DA) formats produced by COGNTV3D. Thorndyke helps brands ensure campaigns are delivered according to plan using its verification technology. […]
By Randy Petersen, reporter. Reagan Outdoor Advertising wanted to place a one-sided, digital billboard at the site of Classic Storage, 2836 E Frontage Road. Since the property sits adjacent to Homestead Church, city staff denied the application, citing restrictions to billboards within 300 feet of churches. […]
The two new sites in Sydney include Sydenham, a classic conversion located on the Princess Highway in the city’s busy inner west and is the largest digital on this arterial. The second new site at the Warriewood Shopping Centre on Jackson Road reaches the hard-to-reach and affluent Northern Beaches audiences. In Melbourne, oOh! […]
Federal OSHA, Oregon Occupational Safety and Health and Lamar Advertising Co. offices in Oregon, Idaho and Washington have established an alliance to provide workers with information, guidance and access to training resources on workplace safety and health. […]
Billups Acquires TAC Media and Appoints David Krupp Global CEO. NEW YORK, Sept. 20, 2023 – Billups, a global Out-of-Home (OOH) technology and managed services company, has acquired TAC Media Sdn. […]
By Ginny Bourne, Global Marketing and Communications Director, Hivestack. Formula 1, a truly global spectacle, is set to captivate audiences across the world once again. In 2023, racing enthusiasts, teams, and fans will traverse over 20 countries and five continents to witness fierce competition for the championship title. […]
Dan Hight, Vice President of Channel Partnerships at Placer.ai. With the rise of privacy regulations and consumer awareness, the advertising industry is moving away from one-to-one targeting and towards one-to-many or one-to-few approaches. Placer.ai's approach focuses on place intelligence rather than individual profiling, ensuring privacy and regulation compliance. […]
by Rodolfo Queiroz. There is a formula you can use to track ROI, though it can be tricky to follow depending what type of data you get back from the campaign. It is: [((number of leads * lead-to-customer rate * average sales price) – cost or ad spend) / cost or ad spend] x 100 So, say a label spends $2,000 on a billboard promoting a new album. […]
Clean California is First Brand to Activate Ad Campaign on Newly Launched Transit Shelters in Los Angeles, Connecting with Frequent Commuters & Residents Across the Region. […]
Hypermedia will be deploying more than 200 digital signs and promotional spaces in Reem Mall. Hypermedia is a subsidiary of the W Group. […]
