How Dentsu’s Posterscope And Vistar Media Are Bringing RTB To Digital Outdoor (Source – adexchanger)
By Chris Swanicke. The out-of-home market will get a little more data-rich next quarter as some big digital billboard networks embrace location analytics courtesy of Posterscope and Vistar Media. […]
Sat, Jan 3, 2015 at 2:11 AM