By Manu Whatarangi. Chelsea FC recently launched their third kit for the 2023/24 season, and they did it in a very innovative way. They used Faux OOH, a trending marketing technique that combines CGI and organic social media posts to create the illusion of a real outdoor advertising campaign. […]
How do 3D Anamorphic (3DA) billboards work? Moore explained to B&T that the billboards are a type of forced perspective — “It’s an optical visual illusion that was first used by artists during the Renaissance with amazing frescoes on the ceilings of churches.” But rather than religious iconography, oOh! […]
Chris Grosso, CEO at Intersection, joined Digital Signage Today editor Daniel Brown via video link from New York City to share insights into the trends in out-of-home advertising nationwide, including digital OOH, programmatic and AI-powered trends, and strategies for success from stadiums and transit for brands of all sizes. […]
Kevin Gephart. It’s very hard to make your 2024 numbers if you don’t hit your Q1 numbers. The first six weeks of every new year represent a sales slump for most OOH sales makers/companies. […]
For those of you who missed it, Angels All-Star Shohei Ohtani had a moment at a recent game when he found a way to break a digital panel on a grandstand sign advertising Coors Light. The YouTube video below shows the slugger damaging the sign (the first 26 seconds shows the hit). […]
AI in Digital Signage Up for Debate (Warrenton, VA, September 25th, 2023) AI is everywhere, doing everything. At least that’s what the ChatBot driven headlines would have you believe. […]
Nominations for the DSF Board of Directors is now open. Nominees must be willing to serve a two year term from January 1, 2024 until December 31, 2025. Nominees must be employees of DSF member companies or an individual Member. The Nominating Committee seeks candidates willing to work on and lead committees, proven record of serving within the DSF, with extensive industry background, and from a variety of companies. . […]
To kick off this year’s Global Summit, DPAA proudly presents a captivating Fireside Chat featuring Tariq Hassan, Chief Marketing & Customer Experience Officer for McDonald’s, in conversation with DPAA CEO, Barry Frey. Together, they will delve deep into the four cultural drivers that underpin McDonald’s philosophy on connecting with their customers, also known as their fans. […]
The world’s largest chain of ham shops has implemented nsign.tv’s digital signage platform in its new vending machines at Barcelona airport. The first phase of the partnership involves 30 Enrique Tomás GO!urmet machines – which sell pre-packed ham, as well as sandwiches, snacks and drinks – distributed at strategic points throughout the airport. […]
Link Media Outdoor is a wholly owned subsidiary of Boston Omaha Corporation (NYSE: BOC). Link operates over 7,665 billboard advertising faces in Georgia, Alabama, Florida, Wisconsin, West Virginia, Virginia, Illinois, Iowa, Missouri, Nebraska, Kansas, South Dakota, Nevada, Oklahoma, Arkansas and Tennessee. […]
With the goal of making everyone, and women in particular, feel safer while waiting alone at bus stops at night, the shelters’ digital advertising displays will be adapted to make video calls after dark. […]
Year-long renovation work on the signboards of Tsutenkaku Tower in Osaka, western Japan, has been completed. Osaka Governor Yoshimura Hirofumi attended the sign-lighting ceremony on Friday, along with Kojima Keiji, the president and CEO of Japanese electronics giant Hitachi, which took part in the renovation. […]
IBASE Technology Inc. (TPEx: 8050) says its original office is no longer sufficient. In order to cope with business growth and the expansion needs of the R&D units, an additional 5,825 square meters of office space has been purchased in Building F of the same park to provide employees with a more comfortable and spacious working environment. […]
Clear Channel's 20-year dispute with Tacoma was settled in 2017 without amortization. I always use the term “slow motion confiscation” and the metaphor, imagine you own a ten story building and suddenly a town decides that buildings cannot exceed 5 stories. Any building with more than 5 stories have ten years to remove. […]
Lisa & Dan Nausley. If you are only looking at the end results (lagging indicators) it is not likely to be a gauge for determining training needs to ensure your people are performing as effectively and efficiently as they can. What are the “leading indicator” behaviors that your salespeople are actually in control of that are what deliver the lagging results? […]
