Editors’ Picks

LinkedinPulse: 15 Trends Propelling Mobile Marketing in 2015

2014 was a banner year for the mobile marketing industry, generating $32.71 billion globally. 2015 is looking even brighter, with a diversified set of devices, fresh opportunities and eager consumers ready to capture and explore content on the go. While we’ll see the seeds of each of the following trends in 2015, many won’t bear fruit for the industry for years to come. […]

linkedin.com
Mon, Jan 5, 2015 at 5:12 PM

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REUTERS: Advertisers to get a glimpse of Apple Watch promise, challenge

Apple’s forthcoming smartwatch poses a conundrum for advertisers: How to tap the enticing possibilities of the tiny gadget without overwhelming consumers with messages. At this week's Consumer Electronics Show in Las Vegas, mobile-marketing firm TapSense plans to release an Apple Watch ad-buying service. […]

reuters.com
Mon, Jan 5, 2015 at 5:03 PM

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dotrising: London to become “most advanced” interactive ad environment

The possibility of minority-report-like interactive outdoor ads could soon be upon us as Clear Channel UK reveals its future ambitions. Clear Channel, one of the world’s largest outdoor ad firms, claims that its assets will be “greatly digitised” in the near-future as technology propels advertising down exciting new avenues. […]

dotrising.com
Mon, Jan 5, 2015 at 4:32 PM

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AdWeek: Here Are the Most Important Events for Any Ad Tech Addict Headed to CES

While there will be plenty to see on the floor at the Las Vegas Convention Center this week, much of the value from attending the Consumer Electronics Show can be found in the event's less-crowded corners. These are the hotels, parties, dinners, panels and spaces, away from the row upon row of cheaply made phone accessories, where the shadow CES takes shape. […]

adweek.com
Mon, Jan 5, 2015 at 4:30 PM

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trinityp3: Here comes programmatic creative!

If it doesn’t sell, it isn’t creative. Technology is helping to evolve our business so that math men have a greater role to play than they’ve ever played before. If we were robots without souls, without compassion, without needs, wants (realized or unrealized) and desires, then perhaps programmatic creative may one day become a reality. […]

trinityp3.com
Mon, Jan 5, 2015 at 3:47 PM

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Top 14 stories of 2014 from Digital Signage Today

The top 14 stories of 2014, as picked by the readers of Digital Signage Today, ran the gamut from practical to puckish, and featured donuts, digital menu boards, zombies and a brand so big it's now a verb. […]

digitalsignagetoday.com
Mon, Jan 5, 2015 at 3:43 PM

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Winner Of The JCDecaux Innovate Campaign Of The Month – October 2014

Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for October 2014 was an Augmented Reality campaign for Sky in Austria. The Campaign. […]

jcdecaux-oneworld.com
Mon, Jan 5, 2015 at 3:04 PM

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Retail’s BIG Show: NRF’s Annual Convention & EXPO, January 11-13, 2015 Jacob K. Javits Convention Center, NYC

NRF's Annual Convention & EXPO earned the nickname "Retail's BIG Show" years ago and because the name was so appropriate, it stuck. Today, Retail's BIG Show is NRF's flagship industry event held annually in New York City. The four day event offers unparalleled education, collegial networking, and an enormous EXPO Hall full of technologies and solutions. […]

bigshow15.nrf.com
Mon, Jan 5, 2015 at 2:24 PM

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Apple Watch: A billboard for ads on the wrist? (Source – PCWorld)

Questions abound over how Apple’s Watch will function when it’s released later this year. But here’s one feature: It will be able to serve ads, based on the location of wearers and their purchases. At least, that’s the vision laid out by TapSense, a mobile advertising exchange that has launched what it calls the first programmatic ad platform for the Apple Watch. […]

pcworld.com
Mon, Jan 5, 2015 at 12:34 PM

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bizjournals: From digital to static: Billboard bidding platform Fliphound to enter new market

Advertisers have used the online bidding platform, at Fliphound.com, for several years to bid in real time on "flips" of digital billboards. Bidders set the maximum amount they're willing to pay for a board, and Fliphound selects the highest bidder when space is available and serves that ad. […]

bizjournals.com
Mon, Jan 5, 2015 at 10:32 AM

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MarketWise – LCD Industry Dynamics Update, December 2014

The LCD industry is changing rapidly and in order to catch up with the dynamics more frequently, we publish MarketWise-LCD Industry Dynamics every month. Here are key takeaways from the December report. Many in the industry say the polarizer will be the tightest component in 2015. […]

displaysearchblog.com
Mon, Jan 5, 2015 at 10:22 AM

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Dave Haynes: Forget Digital Billboards On Highways, Put Them In Cars!

General Motors is touting a new OnStar feature, announced at CES, that would push hyperlocal advertising and promotions to equipped cars and, presumably, their dashboard screens. Called AtYourService, the opt-in feature would enable “information, convenience and money-saving values” to be automatically delivered to cars. […]

sixteen-nine.net
Mon, Jan 5, 2015 at 9:55 AM

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Spectacular Generative Content Lights Up World’s Largest Digital Sign

Immense, high-definition digital advertising display debuts with creative interactive content on Marriott Marquis' Broadway facade in Times Square. […]

digitalsignageconnection.com
Mon, Jan 5, 2015 at 8:04 AM

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The Telegraph: Bus shelters the future for digital advertising, says Clear Channel boss

Andrew Morley, chief executive of Clear Channel UK, said that interactive ads in bus stops will rival traditional billboards. Digital and interactive advertising at bus stops and other busy locations will emerge as a much greater alternative to traditional billboards over the next five years, according to the British boss of outdoor advertising group Clear Channel. […]

telegraph.co.uk
Sun, Jan 4, 2015 at 5:27 PM

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Nasdaq: Clear Channel Outdoor Scales 52-Week High on Strategic Deals – Analyst Blog

Shares of Clear Channel Outdoor Holdings Inc. (CCO) hit a 52-week high of $10.73 on Dec 31, 2014, before closing the trading session slightly lower at $10.59. Clear Channel's share price has been on steadily climbing up since mid-October. […]

nasdaq.com
Sat, Jan 3, 2015 at 2:16 AM

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