Business-News Network Says Its Out-of-Home Audience Needs to Be Counted. By JOE FLINT. Financial news network CNBC will no longer rely on TV ratings specialist Nielsen to measure its daytime audience, beginning later this year. […]
Analysis: CNBC's move could herald a new era of chaos in advertisers' efforts to make sense of TV Brian Steinberg Senior TV Editor. You wouldn’t think CNBC’s primetime fare is that much different from the stuff it airs during the day. […]
By Ryan Allway. The digital location-based advertising market is projected to grow from $1.2 billion in 2013 to $10.7 billion by 2018, according to Research & Markets, representing a 54% compound annual growth rate. […]
Dayton, Ohio-based STRATACACHE, a provider of digital signage, content distribution and enterprise video acceleration technologies, today announced a record year in its history with more than $400 million in new contracts closed in 2014. That represents a 400-percent increase over 2013, the company said. […]
SHANGHAI, Jan. 6, 2015 /PRNewswire/ -- The Digital Signage, Audio Visual Integration and Equipment Show 2014 successfully concluded in September. The number of professional visitors reached 13,197 from over 50 countries which was an impressive 23.4 percent increase compared with the 2013 edition. […]
The project's end result: an interactive digital signage "Truth About Trucks" kiosk enabling Ford to promote the F-150's improved capabilities and features and show why the company chose to use an aluminum body instead of steel. […]
I'm very sorry, but you have to learn two new technology acronyms today: IoT and ADAS. Neither is elegant, both are important. Yesterday was "CES Day Zero," otherwise known as press day. […]
When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry that goes anywhere shiny new screens take it. […]
Marketers predict brands will latch onto smartwatches By Christopher Heine. TapSense this week unveiled what its programmatic ads for the soon-to-be-released Apple Watch will look like, exhibiting a buy-one-get-one-free mock offer from Starbucks. […]
Summary: Costco has managed to achieve a TTM revenue growth rate of 7.39% without traditional advertising. Sales at established Costco stores in the U.S. grew 7% between November 2013 and November 2014 without advertising. […]
The Consumer Electronics Show might well be a gadget mecca for 160,000 people vying to see the latest wearable device, curved display, 4K drone, or 3D-printing technology. But there is a lot to see for us marketers, especially in the area of advertising technology. […]
The seamless operation of the Mirror allows simple interaction with the store consumer within the store to assist them with their in-store garment selections and purchases. […]
What is video-agnostic planning, and why is it important in the preparation and development of content for digital communications networks? […]
Interactive digital out-of-home campaign in London promotes the launch of new Xbox One fitness game. […]
In this age of the consumer, today’s hyper-connected shoppers are the driving force behind the need for the digitally connected store and growing omnichannel experience. Consumers are now accustomed to using technology and digital devices to simplify their lives — from wearables to smart-home solutions — and are commanding more control of their shopping experience. […]
