At Mobile World Congress in Barcelona, March 2-5, 2015 behind the handset, operator, security and Internet of Things news, the still waters of mobile audience measurement run deep. A lot of mobile data and a lot of ways to measure audience behaviour, insight and trends has remained unchanged for decades. […]
With Mobile World Congress 2015 (MWC) in full swing, much of the industry is decamping to Barcelona to see the launch of the latest smartphones and tablet innovations. But what does this mean for the mobile marketing business and how will it actually affect marketing strategies? […]
Prototype ‘smart bottle’ is on show at Mobile World Congress in Barcelona It’s a partnership between UK drinks firm Diageo and Thin Film Electronics. Label has sensors in it to show if the bottle is open or sealed. It uses phone’s NFC capabilities to show adverts and recipes, for example. […]
More out-of-home advertising and technology companies are using mobile to target and measure ads. Vistar Media, which operates a cross-channel system for advertising via mobile and out-of-home, announced a partnership with Instantly to measure the effectiveness of out-of-home campaigns via Instantly’s mobile panel. […]
In-Theater Advertising Developing Targeting and Retargeting Capabilities. Omnicom's media agency network has made a commitment to spend $50 million with National Cinemedia, its largest bet on in-theater advertising yet, as the medium gets a digital facelift and becomes part of the premium video discussion. […]
MRH has signed a further 5 year contract with Amscreen which will see an upgrade of their existing network of 365 screens in UK forecourts to Amscreen’s 24 inch screen. The new screens also feature Amscreen’s OptimEyes technology, delivering real-time audience measurement data. […]
APN Outdoor has strengthened its grip on one of the biggest outdoor contracts in the country winning the rights to sell advertising in Terminal 2 at Sydney airport from incumbent Ooh Media. […]
The complete solution lies in creating a framework out of a combination of airport infrastructure (digital signage, Wi-Fi connectivity, tracking systems), monetising its value, and making it attractive and ‘buyable’ to advertisers, retailers and other commercial entities looking to target the passenger. The content must be managed in an organised fashion. […]
Omnicom Media Group has entered into an upfront agreement with National CineMedia to bring Omnicom client brands to movie patrons across NCM's network. The deal, which will cover approximately $50 million in advertising during the next year, is the latest example of Omnicom Media Group's video-neutral approach to media buying. […]
SYDNEY: APN Outdoor, today announces that it has won the advertising rights to all external advertising at Sydney Airport and the internal advertising at the airport’s T1 International and T2 Domestic terminals. The Sydney Airport contract is one of the largest Outdoor advertising contracts in the country. […]
While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is feeling more pragmatic. Outdoor agencies we spoke with said there is nothing specific that would make the advertising sector, including outdoor, excited. […]
Apple has launched a worldwide "Shot on iPhone 6" advertising campaign involving 77 photographers, 70 cities and 24 countries, with iPhone 6 photography to be featured in magazines, newspapers, billboards, transit posters and more. […]
After launching its "Shot on iPhone 6" ad campaign on Sunday, works from Apple's "World Gallery" are now showing up on billboards, static ad spaces and in magazines in far flung locales around the globe. […]
The performance of mobile banner advertisements doubled in Q4, with higher unit engagement rates, video play rates and video completion rates, per a recent report. On interstitial ad units engagement rates also rose, from 2.5% to 3.4%, while ad expansion rates for expandable banners remained unchanged at 0.66%. […]
(Bloomberg) -- Facebook Inc. is working on a competitor to Twitter Inc.’s mobile-advertising distributor MoPub, according to people with knowledge of the matter, a bid to win more business in a growing market. […]