In recent years, the Consumer Electronics Show (CES) has become a tech-industry touchstone – a venue where companies from almost every corner of the space look to showcase what they believe will be a true “game-changer. […]
By The Editors of RIS. eBay showcased the Connected Store concept they deployed for Rebecca Minkoff late last year. The solution brings the power of digital to the physical world with a huge touchscreen wall that allows customers to send items directly to the fitting room. […]
Out of home advertising, benefiting from the increased prevalence of digital technology, is estimated to have attracted adspend of over £1bn in 2014 - another first - while further growth of 3.3% is expected this year. […]
[…]
General Motors aired two 30-second Chevrolet ads during last year’s Super Bowl, but the automaker has decided to sit out this year’s event, with no plans to air ads for any of its brands during Super Bowl XLIX, Automotive News reports. Other automakers have also decided to not participate in Super Bowl advertising, including Lincoln, Jaguar, Honda, and Acura. […]
More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes. […]
LAS VEGAS — After six years of chronicling the mobile consumption marketplace with its annual insights reports, mobile analytics firm Flurry, recently purchased by Yahoo, says the medium has reached new heights. “We’ve seen usage of mobile grow 76% year over year,” CEO Simon Khalif tells Beet.TV in this video interview. […]
A billboard in Dallas promoting so-called reparative therapy will be removed 'within a week,' the president of Impact Advertising says. […]
Veteran Marketing Executive Ari Chasin Joins Company to Lead Its New Experiential Marketing Division PORTLAND, OR--(Marketwired - January 14, 2015) - Billups, the nation's largest independent Out-of-Home (OOH) media specialist agency, today announced that it is launching Division Black, a new Experiential Marketing Division that will help meet the growing needs of its clients. […]
We saw practically no new innovations or product releases from top smartphone makers this year at CES. However, smaller, less-known smartphone manufacturers took full advantage of the event. In terms of number of products introduced, TCL Alcatel took the #1 spot for offering a series of affordable smartphones. […]
Each year, the CES in Las Vegas jump-starts the technology market. It did so this year as well, but what was really different was the lack of real news makers in 2015. In past years, devices, mainly TVs, have occupied headlines, but this year, they lacked any real novelty. […]
72% of marketers are planning to run a real-time digital out-of-home campaign in 2015, with 87% thinking it would allow for better targeted advertising for their brands, according to new research from Posterscope. […]
The Digital Signage Federation (DSF), the independent not-for-profit trade organization serving the digital signage industry, is pleased to announce the election of its new 2015 Board of Directors. Ken Goldberg, CEO, Real Digital Media becomes the 2015 Chairman and Kimberly Sarubbi, President, Saddle Ranch Digital, the 2014 Chairman will now head the Past Chairman’s Council. […]
Maarten Dollevoet, Sales Director, EMEA, BroadSign comments on programmatic media buying, which will catapult the digital signage industry to new levels and – complete with campaign targeting and reporting – will quickly gain traction in 2015. […]
At the Capital Summit at ISE 2015 on 11 February delegates will hear from an expert panel of both strategic and financial investors on relevant issues including: What investors look for in a company How to find qualified investors Do’s and Don’ts of presenting your opportunity to investors The problem with investing in our industry and how to solve it Examples of successful mergers and acquisitions in our industry How to get started if you do not have an exit strategy This event is geared to all AV/IT industry executives and investors including owners, entrepreneurs, senior executives, and finance professionals. […]
