Editors’ Picks

Philly’s Changing Skyline: Bill would transform city streets into digital billboard (philly)

A Philadelphia taxi ride used to be one of those luxurious indulgences where you could escape, however briefly, from your over-scheduled life and spend a few precious minutes staring out the window, lost in thought. Now every trip begins with a backseat television screen laying claim to your eyeballs. At least you still have the option of hitting the off button. […]

philly.com
Fri, Mar 13, 2015 at 6:27 PM

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AdWeek: Facebook Gets Even Friendlier With Striking Outdoor Ads and Mosaic of Digital Content

A few weeks ago, we posted Facebook's great new commercials about friendship, directed by Mike Mills. But there's a lot more where that came from—in various other media. […]

adweek.com
Thu, Mar 12, 2015 at 9:50 PM

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Media Post: Gimbal Taps Posterscope’s Rotolo As OOH Assets Chief

Madison Avenue out-of-home media vet Ray Rotolo has joined proximity-based mobile technology developer Gimbal Inc. as senior vice president of out-of-home assets. Rotolo, a 22-year veteran of big Madison Avenue out-of-home media-buying shops, most recently was COO of Dentsu Aegis’ Posterscope operations in the U.S. […]

mediapost.com
Thu, Mar 12, 2015 at 9:34 PM

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Media Post: Ayuda Launches 4 Programmatic Marketplaces For DOOH

Ayuda Media Systems, an out-of-home (OOH) ad company that created a billboard management system for buying and selling outdoor ad inventory online, this week announced it has launched four private marketplaces for DOOH (digital out-of-home) media sellers. […]

mediapost.com
Thu, Mar 12, 2015 at 9:10 PM

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Google & AOPEN sign co-development agreement to promote new devices, open standards for retail tech (official press release)

Tech giants collaborating on new Managed Commercial Chrome Devices to push the frontiers of retail technology Las Vegas, 12 March 2015: Powerful, easy-to-use commercial grade devices are making an entry to the signage, POS and kiosk markets, after Google and AOPEN signed a co-development agreement. […]

prwire.com.au
Thu, Mar 12, 2015 at 9:03 PM

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16:9 from DSE 2015: Day I – General Impressions

Daylight is breaking here and it’s Day 2 of the trade show hall at Digital Signage Expo. This is the day I run around and really see stuff,I hope. Day 1 was meetings and catching up with people. […]

sixteen-nine.net
Thu, Mar 12, 2015 at 1:20 PM

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MediaWeek: Is Facebook’s first UK campaign a smart move? (includes OOH)

The social media giant has released its debut UK ad campaign, but will it win any new friends, Gurjit Degun asks. YES Juliet Haygarth, chief executive, BMB "I feared that Facebook was going to try and ‘own’ friendship in an act of chest-beating, glory-seeking. […]

mediaweek.co.uk
Thu, Mar 12, 2015 at 1:18 PM

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16:9 from DSE 2015: Google Shows Its Digital Signage Offer

The big buzz out of DSE 2015 was, not surprisingly, the substantial presence of online giant Google – which had a 40 by 40 foot booth attracting large crowds on the first of two trade show hall days. I didn’t get over there until late morning, and quickly saw the area was somewhat swarmed by trade hall attendees. […]

sixteen-nine.net
Thu, Mar 12, 2015 at 9:10 AM

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Apex Installation Awards Presented at Digital Signage Expo 2015

Four companies took home multiple awards, including Nanonation, which captured a Gold, Silver and Bronze. […]

digitalsignageconnection.com
Thu, Mar 12, 2015 at 9:00 AM

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11 Companies Receive Gold Apex Content Awards at DSE

From a field of 60 entries, the field was narrowed to 28 finalists before the 6th annual awards presentation. […]

digitalsignageconnection.com
Thu, Mar 12, 2015 at 9:00 AM

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South Africa: New audience measurement for OOH, through newly formed council

The OMC (Out of Home Measurement Council) is a non-profit joint industry committee (JIC) to provide buyers of OOH media with a currency and survey that allows for efficient and accurate OOH planning. […]

bizcommunity.com
Thu, Mar 12, 2015 at 7:32 AM

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Digital Signage Expo 2015 eDaily, Wednesday, March 11

A […]

Thu, Mar 12, 2015 at 12:30 AM

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techcrunch: Google Targets Digital Signage With Chrome Updates

Google wants to make sure that embarrassing ‘blue-screen-of-breath’ in the shop window doesn’t have to be a thing anymore – it’s aiming squarely are replacing windows as a dominant platform in the digital signage industry, thanks to new updates that add to the Google browser’s single app kiosk mode. […]

techcrunch.com
Thu, Mar 12, 2015 at 12:27 AM

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Irish Times: Digital screens pop up everywhere as out-of-home advertising market grows

As new screens are launched in train stations, cinema lobbies and shopping centres, advertisers are stepping up their investment in digital out-of-home formats, although traditional billboards remain popular. […]

irishtimes.com
Thu, Mar 12, 2015 at 12:16 AM

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South Africa: The new OOH currency is worth its weight in gold

The modernity, sophistication and validity of the new Out of Home Measurement Council (OMC) currency is the talk of the town. South Africa media agencies will finally have something they have been waiting for, a valuable and easily accessible audience measurement for OOH, that will make planning a breeze, and provide the statistical weight necessary to justify OOH spend to clients. […]

mediaupdate.co.za
Thu, Mar 12, 2015 at 12:11 AM

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