The possibility of minority-report-like interactive outdoor ads could soon be upon us as Clear Channel UK reveals its future ambitions. Clear Channel, one of the world’s largest outdoor ad firms, claims that its assets will be “greatly digitised” in the near-future as technology propels advertising down exciting new avenues. […]
While there will be plenty to see on the floor at the Las Vegas Convention Center this week, much of the value from attending the Consumer Electronics Show can be found in the event's less-crowded corners. These are the hotels, parties, dinners, panels and spaces, away from the row upon row of cheaply made phone accessories, where the shadow CES takes shape. […]
If it doesn’t sell, it isn’t creative. Technology is helping to evolve our business so that math men have a greater role to play than they’ve ever played before. If we were robots without souls, without compassion, without needs, wants (realized or unrealized) and desires, then perhaps programmatic creative may one day become a reality. […]
The top 14 stories of 2014, as picked by the readers of Digital Signage Today, ran the gamut from practical to puckish, and featured donuts, digital menu boards, zombies and a brand so big it's now a verb. […]
Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for October 2014 was an Augmented Reality campaign for Sky in Austria. The Campaign. […]
NRF's Annual Convention & EXPO earned the nickname "Retail's BIG Show" years ago and because the name was so appropriate, it stuck. Today, Retail's BIG Show is NRF's flagship industry event held annually in New York City. The four day event offers unparalleled education, collegial networking, and an enormous EXPO Hall full of technologies and solutions. […]
Questions abound over how Apple’s Watch will function when it’s released later this year. But here’s one feature: It will be able to serve ads, based on the location of wearers and their purchases. At least, that’s the vision laid out by TapSense, a mobile advertising exchange that has launched what it calls the first programmatic ad platform for the Apple Watch. […]
Advertisers have used the online bidding platform, at Fliphound.com, for several years to bid in real time on "flips" of digital billboards. Bidders set the maximum amount they're willing to pay for a board, and Fliphound selects the highest bidder when space is available and serves that ad. […]
The LCD industry is changing rapidly and in order to catch up with the dynamics more frequently, we publish MarketWise-LCD Industry Dynamics every month. Here are key takeaways from the December report. Many in the industry say the polarizer will be the tightest component in 2015. […]
General Motors is touting a new OnStar feature, announced at CES, that would push hyperlocal advertising and promotions to equipped cars and, presumably, their dashboard screens. Called AtYourService, the opt-in feature would enable “information, convenience and money-saving values” to be automatically delivered to cars. […]
Immense, high-definition digital advertising display debuts with creative interactive content on Marriott Marquis' Broadway facade in Times Square. […]
Andrew Morley, chief executive of Clear Channel UK, said that interactive ads in bus stops will rival traditional billboards. Digital and interactive advertising at bus stops and other busy locations will emerge as a much greater alternative to traditional billboards over the next five years, according to the British boss of outdoor advertising group Clear Channel. […]
Shares of Clear Channel Outdoor Holdings Inc. (CCO) hit a 52-week high of $10.73 on Dec 31, 2014, before closing the trading session slightly lower at $10.59. Clear Channel's share price has been on steadily climbing up since mid-October. […]
By Chris Swanicke. The out-of-home market will get a little more data-rich next quarter as some big digital billboard networks embrace location analytics courtesy of Posterscope and Vistar Media. […]
NEW YORK--(BUSINESS WIRE)--Documenting the biggest celebration of the year shared around the world, Toshiba, the exclusive sponsor for the Official Countdown of the Times Square 2015 New Year's Eve Celebration, has produced a 90-second “behind-the-scenes” video. Viewers will see what goes into creating the largest New Year’s Eve party in U.S. […]
