In TV news they call it “feeding the beast,” an expression that works for digital signage, too. Like its cable TV brethren, digital signage has an insatiable appetite for content. […]
The 2,045-square-foot digital billboard is the first of oOh!'s Signature Collection, a network of premium digital signs at famous locations. […]
Laqshya Media COO Atul Srivastava says talent is now coming to the OOH industry from all sectors. Recruitments, he said, are happening from campuses as organisations now have long-term plans and projects. However, he agrees that attracting talent could be a bit difficult because of the perception of the industry. […]
The trade body is without a CEO and now one of its highest-profile members. Will it survive, Gurjit Degun asks several industry leaders. The Outdoor Media Centre, the marketing body for outdoor media owners, has seen better days. […]
Carly Zipp, a spokeswoman for Outfront Media, which sells the space for the MTA, said tech advertising really started up in earnest about two years ago as brands discovered its strength in reaching millennials. […]
Caran says the ad space was paid for by the FBI, and the same ad showing up on multiple digital billboards at the Lake of the Ozarks is appearing on approximately 4,000 similar ones across the country. […]
EXECUTION: Working with Land Rover’s creative agency, RKCR, and Grand Visual, we developed the first OOH interactive installation combining digital and sound in order to showcase the amazing roar of the Range Rover Sport engine. […]
Committed to helping people and communities across the country to create sporting habits for life, Sport England is using the broadcast nature of OOH to get their message to the nation with the aim to get more women and girls playing sport. […]
Wearable tech is all the rage — and yet Google killed off their Glass Explorers program last week. Why the sudden change in direction? Digital Trends offers a plausible theory: We humans will wear almost anything as jewelry, but we’re much more conservative when it comes to our faces. […]
More Super Bowl ad rookies will be trying to score a touchdown this Sunday. There will be 15 new Super Bowl advertisers this year, the most since 2000, before the economy fell into what would be the first of two recessions since. Advertising experts say the rookie interest in Super Bowl ads is a positive sign that companies are feeling good in the most recent economic recovery. […]
Anil Mathews, Founder and CEO, AdNear tells us how 2015 will be an even more exciting year for the industry. Ad-tech has been going through massive reinvention and mobile is today leading the charge. We could say 2014 was the year of mobile advertising, but 2015 will be an even more exciting year for the industry. […]
In its final quarterly earnings report of 2014, Facebook announced that it had recorded $701 million in profits—an increase of about 33 percent over the same period last year. In its filing with the Securities and Exchange Commission (SEC), the company said that its fourth quarter advertising revenue hit $3.59 billion, an increase of 53 percent. […]
Beet.TV has begun production of a 50-part series of personal interviews with noted advertising and media luminaries. These will be short videos of individuals who have impacted the course of the industry. […]
The 798-square-foot NanoLumens video wall, installed JCM Global, is believed to be the largest curved video wall in North America. […]
Paris, JCDecaux S.A. (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that, following a tender process, it has won an exclusive 10-year contract for the installation and operation of advertising solutions at the RIOgaleão – Tom Jobim International Airport. […]
