By Ben Putland. In the last 18 months, I have read the word “programmatic” more times than I have had hot dinners. But the majority of what I have read on programmatic and DOOH is all about the buy; however that’s only part of the story. […]
With a wealth of experience and expertise in OOH media planning and buying solutions behind him, David Payne’s keynote address was filled with insights and key examples from Kinetic’s own body of work in this field. In a world where the consumer was getting smarter by the minute and was connected to his smart devices, media consumption was happening all the time and on the go. […]
By Stephen Freitas. The constant connectivity of the digital world is changing people's habits, and out-of-home advertising is uniquely poised to become a cornerstone of this new way of life. […]
Technology is becoming the order of the day in China, as the 2015 BrandZ Top 100 Most Valuable Chinese Brands report revealed (Source: Millward Brown). […]
Retailers put a lot of thinking and experience into where they position products and traditional communications. It’s all about informing shoppers, stimulating foot traffic through the store, and driving more sales. Smart retailers are now putting the same good thinking into how they use in-store digital technologies. […]
Global campaign celebrates Crocs' iconic clog through broadcast, digital, out of home, social media and experiential activations. […]
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McDonalds has launched a Digital Out of Home campaign to enhance the 10 year anniversary McDonalds Monopoly campaign running in partnership with Hasbro. This year the “Golden Chances” campaign has £10 million worth of prizes up for grabs for customers of McDonalds. […]
Through OpenLoop the campaign incorporates tweets from members of the general public about the new Samsung S6 phones. Key phrases will be chosen from each tweet which will be used as headline quotes on the digital screens. The campaign was booked through Rapport and will be delivered across the UK on Exterion Media, Clear Channel and JCDecaux networks. […]
There were three gold awards for the Pepsi Max Unbelievable Bus Shelter we created with AMV BBDO including Best Use of Medium, Best Special Build and Best Integrated campaign. There was also a Best Digital Poster gold award for McDonalds See One. Want One created by us alongside Leo Burnett – a tremendous total of 4 golds in all! […]
Multibillion dollar snack conglomerate Mondelēz International is rolling out a group of five Tensator Virtual Assistants to introduce its latest sweet treats at Carrefour, Cora and Makro stores in Belgium, according to an announcement from Tensator. […]
Seen through the eyes of Kinetic Active's Mike Gamaroff, the technology at DSE 2015 enables agencies to dream up amazing customer experiences. […]
The tech site re/code has a piece up about how Amazon has patents that would change up how people buy goods in brick-and-mortar stores. Problem is, that idea’s been around for a decade or so. The site talks about recently filed patent applications that suggest shoppers would be able to pick items off shelves and leave the store without stopping at a cashier or self-checkout kiosk. […]
A couple of contacts have sent notes recently asking if I was going to the International Sign Association’s annual trade show, which runs next week in Las Vegas. Nope. Can’t see any reason why I would. […]
The digital signage at the newly opened Horseshoe Baltimore Casino communicates important information to guests as well as adds excitement to their visit. […]