Editors’ Picks

Warc: Neuro triggers key to effective outdoor advertising

SYDNEY: An outdoor campaign can be significantly boosted by linking the creative displayed to the trigger moments of a TV commercial or video pre-roll a new study has said. Out-of-home business Ooh!Media commissioned a two-year study that encompassed more than 60 TV commercials and the use of neuroscience to establish the most powerful moments in these ads. […]

warc.com
Tue, Mar 17, 2015 at 12:33 AM

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Top 5 Augmented Reality Outdoor Campaigns (creamglobal)

Augmented reality isn’t necessarily a new concept in outdoor advertising. Back in 2011, Lynx used the technology for their Fallen Angels campaign in London, Victoria Station, where virtual angels fell to earth via the station’s big screen. […]

blog.creamglobal.com
Tue, Mar 17, 2015 at 12:32 AM

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Huff Post: Analysis of content legibility on various types of screens

Thanks to mobile devices, computers, signage everywhere, advertising in countless forms, in-car displays, wearables, consumer appliances and now the fast-expanding Internet of Things, we've got many screens demanding our attention. There's no question that screens are becoming more pervasive, connecting you -- at a glance -- to the things you care about. […]

huffingtonpost.com
Mon, Mar 16, 2015 at 7:38 PM

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South by Southwest Interactive festival round-up (capitalnewyork)

AUSTIN, Tex.— Reporting from the 2015 South by Southwest Interactive festival, which kicked off Friday and concludes Tuesday. Here's what's been happening. GUARDIAN FINANCIALS: During the Q&A portion of a conversation at the Sheraton moderated by NPR “On the Media Host” Bob Garfield, Guardian U.S. […]

capitalnewyork.com
Mon, Mar 16, 2015 at 7:35 PM

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Malls Turning to Proximity Advertising Solutions To Boost Sales (retailsolutionsonline)

Mall developer Starwood Retail Partners has inked a partnership with mobile app StepsAway to deploy its proximity advertising solution in 10 malls nationwide. The agreement will help Starwood tenant businesses such as national retailers GNC, Things Remembered, Sephora, and Express push offers and information to shoppers on their mobile phones. […]

retailsolutionsonline.com
Mon, Mar 16, 2015 at 7:16 PM

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The Advertising Research Foundation Unveils New Ground Truth Experiments

NEW YORK, NY--(Marketwired) - The Advertising Research Foundation's annual gathering of leaders from across advertising and media -- Re:Think 2015 -- kicked off the first day of the conference with the release of the latest installment of the organization's groundbreaking research on How Advertising Works. […]

marketwired.com
Mon, Mar 16, 2015 at 7:12 PM

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Seeking Alpha: Facebook’s mobile ad sales vulnerable to startup bubble’s bursting

"There is no fear in Silicon Valley right now," proclaims Benchmark VC Bill Gurley, once more raising alarm bells about a perceived bubble in private tech funding and valuations. […]

seekingalpha.com
Mon, Mar 16, 2015 at 7:06 PM

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Facebook is going to make a huge measurement move that will affect every app developer on the planet (businessinsider)

Facebook is set to announce an important new measurement tool for advertisers that could help it take on Google and propel its position even further up the mobile advertising market. […]

businessinsider.com
Mon, Mar 16, 2015 at 7:03 PM

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Instantly™ Partners with Vistar and xAd to Expand Ad Effectiveness Solutions for OOH, Mobile

NEW YORK, /PRNewswire/ -- InstantlyTM, the largest provider of audiences and insights tools for market research firms and Fortune 500 brands, today announced the expansion of its advertising effectiveness solutions through key partnerships with xAd and Vistar Media. […]

prnewswire.com
Mon, Mar 16, 2015 at 7:02 PM

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techcrunch: Berlin Mobile Ad Outfit Glispa Gets $77M From Property/E-Commerce Firm Market Tech

On the heels of France-based MobPartner’s $58 million acquisition by Cheetah Mobile, yet more movement in Europe’s mobile advertising landscape: Glispa, a startup based out of Berlin that focuses on digital marketing and mobile ads, is picking up a $77 million investment from Market Tech Holdings, a UK-based business that focuses on property and e-commerce investments. […]

techcrunch.com
Mon, Mar 16, 2015 at 6:56 PM

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AdWeek: Data-Driven Advertising Still Plays at SXSW

South by Southwest 2015 (more known nowadays for fostering buzzier, futuristic narratives around topics like wearable devices and robots) has offered attendees interested in the nuts-and-bolts of digital ad targeting plenty of information to chew on. […]

adweek.com
Mon, Mar 16, 2015 at 6:46 PM

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AdWeek: What Facebook’s Acquisition of TheFind Means for the Ad Industry

Last week, Facebook acquired — and immediately shut down — personalized commerce search app TheFind. TheFind melded search data to location-based purchase data to better hone product suggestions. […]

adweek.com
Mon, Mar 16, 2015 at 6:43 PM

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Billboard Campaign Aimed At Combating Human Trafficking (wbaa)

Indiana is joining 15 other states in a billboard campaign to raise awareness about human trafficking. About 21 million people worldwide are victims of human trafficking. An estimated one-and-a-half million of them are in the United States, many of them minors recruited for prostitution. […]

wbaa.org
Mon, Mar 16, 2015 at 5:39 PM

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South Africa: A digital face to shopping centre advertising

Digital technology is changing the way advertising is done in the retail space – be it in a bricks and mortar store, online or using smartphone and tablet devices. Advertisers can now speak to consumers with immediacy and relevance using digital display in malls, says Bruce Burgess, Posterscope development director for sub-Saharan Africa. […]

themediaonline.co.za
Mon, Mar 16, 2015 at 5:35 PM

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#SXSW: analysis of “the largest iBeacon deployment on the planet” (cmswire)

About 1,000 iBeacons using Bluetooth wireless technology are positioned around the Austin Convention Center to share timely updates with festivalgoers. With that many iBeacons you might think SXSW would the equivalent of a digital Normandy invasion, with messages whizzing by hot and heavy announcing the latest updates on trending topics, speakers and festival-related offers. […]

cmswire.com
Mon, Mar 16, 2015 at 5:03 PM

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