Editors’ Picks

Billboard ads to orbit earth (marketing-interactive)

Want your ads to be seen by the entire world? There’s no better place to display than in space. SpaceBillboard, a space project initiated by three PhD researchers in engineering of a Belgium university, is putting this insane sounding idea into reality by launching what it claims as the first ad billboard to be placed out of this world under a crowdfunding project. […]

marketing-interactive.com
Thu, Jan 22, 2015 at 11:03 AM

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CBC: P.E.I. digital signage company ScreenScape signs content deal with CBC

The Charlottetown-based digital signage company ScreenScape has signed a deal with CBC. Screenscape will distribute CBC video content through its place-based media — television screens in various retailers advertising their own deals and ads from other vendors. […]

cbc.ca
Thu, Jan 22, 2015 at 11:02 AM

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Top Digital Signage Trends at DSE 2015 – Technology Directions (DSConnection)

By Richard Leibovitz. DSE exhibitors weigh in on some of the key trends that attendees can expect to see on the show floor. […]

digitalsignageconnection.com
Wed, Jan 21, 2015 at 4:45 PM

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Dave Haynes on the Road: Digital Signage Starting To Turn On In SE Asia

We all hear about vast retail and hospitality projects in huge Chinese cities people in the west didn’t know existed. But there is a lot happening in other regional centres – the product of rising economies and huge wealth that’s often in the hands of a few family-run companies. […]

sixteen-nine.net
Wed, Jan 21, 2015 at 4:36 PM

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Apparel Mag: Top 20 Takeaways from the NRF Big Show

By Jordan K. Speer, Apparel Editor in Chief. If you were looking for advanced technology and innovative ideas to help your business run better, this year's Big Show, held Jan. […]

apparel.edgl.com
Wed, Jan 21, 2015 at 4:35 PM

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invidis: Two digital signage markets going from strength to strength – DE/AT/CH and BENELUX

The DBCI had a great success in 2014. To the core market of Germany, Austria and Switzerland and the Polish and Italian markets seven more countries were added in 2015. Over the year the markets of Belgium, Netherlands and Luxemburg (Benelux), Russia, Spain & Portugal and France all saw their first DBCI surveys. […]

invidis.de
Wed, Jan 21, 2015 at 4:14 PM

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25 technology trends for 2015-2016

The Internet of Things is a hot and beautiful mess until it becomes the Internet of Everything. By 2020, the number of devices connected to the Internet is expected to exceed 40 billion. […]

moneycontrol.com
Wed, Jan 21, 2015 at 3:12 PM

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Warc: Programmatic complicates data handling (IAB study)

NEW YORK: The growth of programmatic advertising has accelerated the adoption of automation tech, but marketers are still searching for the ideal mix with some using more than 30 different tools on a regular basis, according to a new whitepaper. […]

warc.com
Wed, Jan 21, 2015 at 2:54 PM

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The Guardian: Advertising’s innovators embrace digital shakeup within agencies

Technology has opened new doors to creatives and fostered a wave of innovation – but is it about to recast how the industry itself functions? Agencies have long needed to adapt to survive, but the stakes have risen in a digital world in which consumer behaviour is constantly evolving. […]

theguardian.com
Wed, Jan 21, 2015 at 2:51 PM

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AdAge: Sensory Marketing Is the Next Frontier in Mobile Advertising

As mobile usage accelerates, we're seeing more marketers and more dollars flowing into this platform. But for all its promise, mobile ad technology still hasn't realized its full potential. Aside from location-based targeting, which can only be done effectively in mobile, all other mobile ad offerings are just smaller, less-effective versions of desktop ad units. […]

adage.com
Wed, Jan 21, 2015 at 2:45 PM

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LATimes: Lamar Advertising to put up signs backing six L.A. council candidates

A billboard company challenging Los Angeles' restrictions on digital signs has disclosed plans to donate tens of thousands of dollars in advertising to help Councilman Jose Huizar and five other candidates, all but one of them incumbents, in the March 3 election. Lamar Advertising Co. […]

latimes.com
Wed, Jan 21, 2015 at 2:41 PM

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L.A. Bus Shelters Minus Booze Ads Equals Public Health Victory Over Big Alcohol

PRNewswire-USNewswire/ -- Alcohol Justice joined with Los Angeles-based coalition - NoAlcoholAds.org - to thank members of the Los Angeles City Council today for passing an ordinance long-sought by public health advocates to ban alcohol ads from L.A. city-owned and controlled property. […]

Wed, Jan 21, 2015 at 2:34 PM

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Beacon technology senses shoppers’ habits to make advertising personal (post-gazette)

By Deborah M. Todd / Pittsburgh Post-Gazette. Walking by a department store perfume counter, a woman passes a digital sign glowing with the image of her favorite scent. […]

post-gazette.com
Wed, Jan 21, 2015 at 2:32 PM

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20 Questions to Ask Before Upgrading Existing Digital Signage Installations (DSConnection)

Getting the go-ahead for expanding a digital signage network can often involve "delicate" conversations. […]

digitalsignageconnection.com
Wed, Jan 21, 2015 at 2:11 PM

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MediaPost on IAB Study: Programmatic Tech, Data Remain Daunting Challenge Marketers Will Overcome

Nearly one in 10 enterprise marketers work with more than 30 different ad tech tools regularly. The rise of programmatic advertising has created additional pressure on marketers to make audience data actionable, per a white paper released Tuesday. […]

mediapost.com
Wed, Jan 21, 2015 at 1:40 PM

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