Digital advertising will account for half of all spending on advertising in the UK this year for the first time, as the amount spent on marketing content designed for internet and mobile devices hits a record high. […]
Paris, – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today, following a tender process, that its subsidiary in Japan, MCDecaux (held 85% by JCDecaux, 15% by Mitsubishi Corporation), has been awarded its first City Information Panel contract, in Kagoshima. […]
Vauxhall Corsa has launched a first-of-its-kind outdoor ad campaign which uses real-time weather data to deliver temperature specific ads. The ‘A-Z of Corsa’ campaign, planned by Posterscope and Carat, was designed to promote the new Corsa’s heating and will be viewable on over 500 digital screens nationwide in cities including London, Manchester, Birmingham and Glasgow. […]
A proposal to bring the bright lights of digital billboards to Indianapolis is flickering under a glare of scrutiny. The controversy has put a committee of the City-County Council under fire for trying to fast-track an ordinance written by the very industry it's supposed to regulate. […]
Digital advertising will be added to Metro Transit’s bus stations and light rail transit platforms under a new contract with Titan, an advertising company that works with transit systems across the country. After a competitive process, New York-based Titan was selected as the exclusive advertising company for the Metro Transit system. […]
2014 was the year that mobile stopped being the next big thing and became THE BIG THING. Investors poured money into any app that showed the slightest signs of traction, new service providers popped up like mushrooms and most importantly, app developers started seeing some serious profits. Just thinking back to two years ago, everyone and their neighbor had an idea for a new app. […]
The scale and impact of DOOH provides the perfect canvas to engage consumers as they go about their everyday lives. It is the familiarity of these giant screens that means, as consumers, we can instantly relate to interactive campaigns within the DOOH environment. This is why I think DOOH is not only ideally placed to curate content, but also act as a platform for content creation. […]
Without the use and scale of traditional broadcast spots, the “LG Bean Bird Times Square” video introduced consumers to the new mascot of LG Smart TV’s operating system, webOS. […]
The annual Digital Signage Expo in Las Vegas is right around the corner, so Digital Signage Today recently sat down to talked with Chris Gibbs, the co-founder, president and COO of DSE organizer Exponation LLC, about what attendees and exhibitors can expect from this year's iteration of the digital signage industry's signature trade show and expo. […]
The head of the outdoor Outdoor Media Association (OMA) has said she is “disappointed” with the growth of the outdoor market and set a target to grow the sector from $600m to $1 billion within three years. However OMA head Charmaine Moldrich has expressed frustration with government regulation and a lack of “nimbleness” in the industry, which she says is holding back growth. […]
Technology evolution from mobile integration to interactivity to metrics and reporting is both exciting and sometimes overwhelming. No matter if you are a media operator, agency or advertiser, it is important we navigate the options and make smart decisions. Only the scalable and repeatable solutions that can be easily implemented will survive. […]
Why Won’t Google Talk About Mobile Like Everyone Else? Google has remained relatively cryptic in the way it discusses mobile advertising performance, and unlike its competitors, has refused to break out mobile ad results. Against The Tide: Google Refuses To Report On Mobile Ad Performance. […]
A few months back, someone in the pages of Adweek suggested that, given all the changes technology has brought us, we need to redefine advertising. I disagree. Advertising has always been about connecting brands with people. […]
A more personalised, digitised, slicker and quicker future awaits for the world of advertising, writes Amy Kean of Havas Media. Over the next 10 years, advertising will move from communicating to predicting, and emoting, based on human needs. […]
Mobile video has been growing steadily for years but it is now close to justifying the hype that it generated throughout the years. Mobile video ad spend in the U.S. more than doubled from 2013 ($720 million) to 2014 ($1.5 billion) and will reach $6 billion in 2018, representing about half of the total online video ad spend. […]
