Editors’ Picks

invidis: Polish Digital Signage business sentiment shows positive trends

The Digital Signage Business Climate Index (DBCI) in Poland has increased since the last poll in November. The index grew from 22,75 base points by 9,10 points to 31,85 base points and remains on a “slightly positive” level. The market participants are currently highly satisfied with the business situation, as over 63 % of the polled companies have stated. […]

invidis.de
Thu, Mar 5, 2015 at 7:12 PM

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The Drum: NY Ad Club members discuss trends to watch in 2015: Amazon media, InMobi, Carrot Creative, and others

As Mobile World Congress wraps-up in Barcelona, members of the New York Advertising Club have weighed in on what they think 2015 has in store. While answered varied, many respondents agreed that mobile is here to stay, and it’s only going to increase in both popularity and ability. […]

thedrum.com
Thu, Mar 5, 2015 at 6:59 PM

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ComQi’s New Six Flags Case Study on Guest Messaging and Promotions

New York, NY (PRWEB) - ComQi highlights Six Flags Entertainment Corporation's, the world’s largest regional theme park company, heavy use of digital signage to meet marketing, sponsorship, partnership and operations objectives. The Six Flags case study focuses on the companies media network of screens at its parks that reach guests in ride queues and high traffic areas. […]

prweb.com
Thu, Mar 5, 2015 at 6:57 PM

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Four key trends in mobile advertising out of the Mobile World Congress (cnbc via yahoo)

An increasing trend in the ad tech space that we saw at this year's conference is data. Companies and marketers are increasingly looking to access data from their mobile campaigns and ad-tech companies are scrambling to present, understand and utilize the massive amounts of data being generated by their platforms. […]

au.finance.yahoo.com
Thu, Mar 5, 2015 at 6:55 PM

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The Drum: Yahoo CEO Marissa Mayer focused on mobile and service integration

Up until the past few years, digital advertising was traditionally about targeting audiences using a very small set of data points – content behaviour, search and cookie data. But reaching consumers wherever they may be at any given time demands much richer, multi-layered sets of data. […]

thedrum.com
Thu, Mar 5, 2015 at 6:39 PM

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JCDecaux: Full-Year 2014 Results

A […]

Thu, Mar 5, 2015 at 3:27 PM

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DSE 2015 Booth Field Guide: BroadSign

  Stephanie Gutnik, BroadSign Booth 2513   Why do people going to DSE need to put your company on their Must See list of booths? BroadSign takes DSE seriously and we have a booth/delegation to prove it. Our international sales team, support specialists, marketing crew and department heads will be present to answer product, partner and industry-related questions. […]

sixteen-nine.net
Thu, Mar 5, 2015 at 12:15 PM

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DSE 2015 Booth Field Guide: Philips

Stephen Shao, Philips Booth 1624 Why do people going to DSE need to put your company on their Must See list of booths? With DSE being our biggest event of the year, we’re pulling out all the stops. We’re showcasing all of our latest technology, demonstrating how they look in real world applications. […]

sixteen-nine.net
Thu, Mar 5, 2015 at 9:42 AM

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This Billboard “Heals” Domestic Violence Victim’s Bruised Face As Passers-By Take Notice (bustle)

A single image can speak volumes if used to its fullest advantage. This Sunday, Feb. 8, the world will celebrate International Women’s Day — but one group has already taken the initiative and planted that seed of change early. […]

bustle.com
Thu, Mar 5, 2015 at 9:40 AM

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Spotlighting Mobile’s Larger Role in Out-of-Home Advertising — Jodi Senese, CMO, Outfront (source – mediabizbloggers)

Mobile and out-of-home are rapidly converging and have become increasingly complementary of each other. The on-the-go nature of mobile users blends well with the out-of-home market, and opens up new key marketing opportunities for brands and marketers that are prepared and adept to leverage the power of this synergy. […]

mediabizbloggers.com
Thu, Mar 5, 2015 at 1:30 AM

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DOOH Campaigns: Google takes over Silicon Roundabout in London (campaignlive)

Google has launched a digital outdoor campaign at Silicon Roundabout in Old Street, London, featuring practical information for locals. The ads on JCDecaux's four large digital screens were created by R/GA London. They promote details about local cafes, updates on the weather and display Google Earth images of the city. […]

campaignlive.co.uk
Wed, Mar 4, 2015 at 11:33 PM

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AdWeek: 170 U.S. Brands Are Already Using This Ad Tech That Can Target People in a Specific Building

Location ads are starting to hit smaller targets. The motto of the 28th annual Mobile World Congress is "The Edge of Innovation," and xAd's message at the conference is particularly on theme. […]

adweek.com
Wed, Mar 4, 2015 at 11:30 PM

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Barco Outdoor Kiosks and LED Displays Revitalize Playhouse Square in Cleveland (DSConnection)

Performing arts center can now quickly adapt content and leverage social media to encourage real-time interaction. Barco, a provider of high-impact video display systems, in collaboration with Baltimore experiential design firm The Barncyz Group, is bringing the majesty of live Broadway shows and entertainment to the sidewalks of Cleveland's renovated theater district with its interactive LCD advertising kiosks and outdoor LED displays. […]

digitalsignageconnection.com
Wed, Mar 4, 2015 at 11:27 PM

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DOOH Campaigns: What’s the message behind the ‘$UH?’ billboards? (detroitnews)

The free-agent pursuit of Lions defensive tackle Ndamukong Suh is one of the biggest NFL stories of the year. And somebody decided to provide Metro Detroit motorists with a constant reminder that Suh is on the hunt for a big payday. First spotted Wednesday morning, multiple electronic billboards around the metro area now have one slide that simply reads, "$UH? […]

detroitnews.com
Wed, Mar 4, 2015 at 11:25 PM

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16:9: DSF Joins Troll Fight As Founding Member Of United For Patent Reform

  The Digital Signage Federation has been quietly doing some work for the past year on the whole patent troll issue – quiet, in part, because of how volatile (read litigious) this whole subject can be. It had been frustrating to watch companies in the digital signage eco-system, and their clients, harassed, slowed and hamstrung at times by legal actions. […]

sixteen-nine.net
Wed, Mar 4, 2015 at 10:21 PM

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