McDonalds has launched a Digital Out of Home campaign to enhance the 10 year anniversary McDonalds Monopoly campaign running in partnership with Hasbro. This year the “Golden Chances” campaign has £10 million worth of prizes up for grabs for customers of McDonalds. […]
Through OpenLoop the campaign incorporates tweets from members of the general public about the new Samsung S6 phones. Key phrases will be chosen from each tweet which will be used as headline quotes on the digital screens. The campaign was booked through Rapport and will be delivered across the UK on Exterion Media, Clear Channel and JCDecaux networks. […]
There were three gold awards for the Pepsi Max Unbelievable Bus Shelter we created with AMV BBDO including Best Use of Medium, Best Special Build and Best Integrated campaign. There was also a Best Digital Poster gold award for McDonalds See One. Want One created by us alongside Leo Burnett – a tremendous total of 4 golds in all! […]
Multibillion dollar snack conglomerate Mondelēz International is rolling out a group of five Tensator Virtual Assistants to introduce its latest sweet treats at Carrefour, Cora and Makro stores in Belgium, according to an announcement from Tensator. […]
Seen through the eyes of Kinetic Active's Mike Gamaroff, the technology at DSE 2015 enables agencies to dream up amazing customer experiences. […]
The tech site re/code has a piece up about how Amazon has patents that would change up how people buy goods in brick-and-mortar stores. Problem is, that idea’s been around for a decade or so. The site talks about recently filed patent applications that suggest shoppers would be able to pick items off shelves and leave the store without stopping at a cashier or self-checkout kiosk. […]
A couple of contacts have sent notes recently asking if I was going to the International Sign Association’s annual trade show, which runs next week in Las Vegas. Nope. Can’t see any reason why I would. […]
The digital signage at the newly opened Horseshoe Baltimore Casino communicates important information to guests as well as adds excitement to their visit. […]
May 11 -- 7:30 - 8:30 AM Breakfast in Expo 8:30 AM - 12:30 PM General Session Michael Cooper & Jeremy Male, Co-chairs Welcome Malcolm Gladwell, Author of The Tipping Point Josh Spanier, Google, Inc. […]
Only 18% of marketers are aware that out-of-home (OOH) advertising campaigns can make use of NFC and QR codes, survey data from Clear Channel UK reveals, despite them citing ‘innovation’ as one of their top buying considerations when under pressure to find new ways to reach mass audiences. […]
Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by media-agency Carat. The year-over-year increase comes despite a relative lack of tent-pole media events, says the report. In 2014, by comparison, Winter Olympics, FIFA World Cup and U.S. […]
Despite the massive shift toward programmatic buying for online ads over the past few years, only a small group of mobile marketers are using the media-buying tactic, according to a new study from the Interactive Advertising Bureau. […]
Twitter followers. Who needs them? You can have an entire city -- and beyond -- checking out your Final Four tweets. […]
ARF CEO Gayle Fuguitt set out to change the world and now she has done it. Three days in Manhattan at ARF’s annual RE:THINK event set the media-advertising complex into a whole new direction. Job fear. […]
Outdoor advertising company Clear Channel is investing in weather-sensitive technology for its larger digital screens to adjust their brightnessaccording to changes in the weather. The investment follows the installation of Clear Channel’s first solar powered bus shelter and billboard in the last 6 months. […]