Blue Bite is a NYC start-up that’s been hanging out around the edges of the digital signage and digital OOH sectors for a few years – marketing the capability and know-how to bridge smartphones and screens with tech like QR codes, SMS and NFC tags. […]
Digital place-based networks: a multipurpose marketing system. Restaurant owners have what many consider a powerful new marketing currency in their establishments and some don’t even know it, according to a report from ScreenMedia Daily. […]
A new generation of bigger and brighter digital screens is being showcased on London's underground network as spending grows on digital ads that target commuters. As a captive audience swells on its busy platforms, Transport for London (TfL) is working with Exterion Media and NEC to produce a "premium visual experience" for commuters. […]
With over 60,000 beacon deployments, Freckle IoT and Blue Bite enable more brands to engage connected consumers along the path-to-purchase. […]
Marketers from all corners of the ad industry are turning to programmatic ad technologies, and as we move closer toward the Internet of Things, the digital-out-of-home (DOOH) industry is getting a programmatic makeover. […]
The current business sentiment has further increased since the last survey, with the outlook for the next six months continuously optimistic. The Index grew from 67,39 base points by 4,04 points to reach 71,43 base points. The digital signage market in Benelux can look back on a satisfying year 2014. […]
XTD could be one to watch in the increasingly popular outdoor advertising sector. The group say it has the world's first, designed-for-rail, across-track digital video system. The technology includes billboard-size LED television screens, coupled to high-definition sound, to broadcast all forms of content to metro train commuters. […]
Three full motion Media Eyes will dominate Birmingham’s rail, retail and business hub. In its first landmark deal with Network Rail, Ocean Group has been chosen as the provider of the three Media Eyes which will dominate the main entrances to the new Birmingham New Street Station which opens this September. […]
Mayor Nutter allowed controversial 3-D animated billboards to come to Center City, Thursday, after negotiating for amendments on how the displays will be regulated. […]
The Type Doctors. Dr Nadine Chahine is a type designer at the foundry Monotype who focuses on the science of legibility. Dr Bryan Reimer is a scientist at MIT’s AgeLab who researches distracted driving and the impact of in-car interfaces on drivers. […]
Samsung has become the first tech company to take over the majority of Harrods store in London, including its window displays. Alongside the window displays, Samsung branding will feature in the department store's interior, including digital screens and extra signage. There is an additional installation that shows off tech innovation over the last 25 years, including a number of Samsung products. […]
FEPE International President Antonio Vincenti, is delighted to announce that Tom Goddard has agreed to join the Board of FEPE International. His appointment as Vice President will be ratified at the annual General assembly to be held in Budapest in June. […]
Ad platforms that deliver ads in digital “out of home” fashion are growing in value, says Barry Frey, President and CEO of Digital Place-based Advertising Association in this interview with Beet.TV. This sector of the business is just shy of $1 billion in ad spend and is comprised of screens in places like elevators, airports, malls, gyms, taxis, gas stations and other out of the home venues. […]
The Digital Signage Business Climate Index France has increased by a margin from 58,99 base points to 59,65 base points. It reflects the current positive business sentiment of the digital signage industry in France. Almost all of the polled companies are satisfied or rate their current business climate as good. […]
JCDecaux India, a subsidiary of the JCDecaux Group, has recently launched its new street furniture Media Offer in March 2015. The company has been organising interactive roadshows for all leading agencies across Delhi, Mumbai and Bangalore to introduce them with this Media Offer in the past month. […]